In 1973, Xu Guifen, a young woman who had been in the countryside for 5 years, returned to her hometown of Nanchang, and with the help of her father, 22-year-old Xu Guifen became a salesman in the vegetable market.
Xu Guifen, a native of Nanchang, Jiangxi, was born in an ordinary family, his father was an employee of a vegetable company, pulling Xu Guifen's brothers and sisters to grow up with 8 people, although the days were tight, but they could not solve the problem of food and clothing.
However, unfortunately, when Xu Guifen was 15 years old, the catastrophe came, Xu Guifen's father became the target of the blow for various reasons, Xu Guifen's family had no source of livelihood, in order to support her young siblings, Xu Guifen set up a stall at the Nanchang Railway Station, bought a large bowl of tea, and supported the family with her hard work.
When Xu Guifen was 17 years old, it became a trend for Zhiqing to go to the countryside, and Xu Guifen also responded to the call to go to the countryside Xintiandi, where he stayed for 6 years, until 1973, when he returned to Nanchang and became a vegetable market salesman.
Although the work is very general, but from a young age to understand Xu Guifen is very serious, soon, was transferred to Nanchang Meat Food Company, after 5 years of struggle, Xu Guifen became the manager of the company's store department, although not rich and expensive, but also eat and wear without worry.
However, the good times did not last long, and in 1993, the 42-year-old Xu Guifen was laid off and became an unemployed vagrant.
42 years old, it is the old, the next when there is a small, laid off for Xu Guifen, is tantamount to a thunderbolt on a sunny day, but soon, Xu Guifen came out of the loss of the laid-off, she used the 12,000 yuan she had accumulated from her years of work, rented an 8-square-meter small shop, relying on 1 iron pot, 1 stove, 1 tricycle, and drove up the "fresh and spicy brine", which was the original "Huangshanghuang".
In order to run his own small shop well, Xu Guifen can be described as painstaking, in addition to discounts, promotions to increase sales, Xu Guifen put more attention to the study of the recipe of the brine, and soon the "Imperial Poultry Sauce Duck" was freshly baked, this product, so that "Huang Shanghuang" is also famous.
I have to say that Xu Guifen is very business-minded, after becoming famous in his own small shop, Xu Guifen opened the "chain operation" model, which is also the first chain store in the country to do brine.
In 1995, Xu Guifen opened its first branch, and by 1998, "Huangshanghuang" had more than 130 branches.
After the prosperity of life, Xu Guifen began to diversify and develop, livestock and poultry meat processing, meat products processing, hotels, catering, tourism, real estate, etc., Xu Guifen has been involved.
In 2012, "Huangshanghuang" was listed, and by 2016, the market value of "Huangshanghuang" reached 12 billion, and Xu Guifen's value also exceeded 7 billion, becoming a veritable billionaire, and now Huangshanghuang has 4,000 chain stores, which is a well-deserved leader of domestic halogen enterprises.
Who would have thought that a 42-year-old forced laid-off female worker could create such a huge business empire by relying on an iron pot and a stove?