Qianjiang Evening News Hourly News Reporter Yang Yifan Correspondent Zhang Hao Ni Mingjuan Yao Yuye
"It is necessary to focus on improving the quality of Jiukeng tea, strictly control quality, grasp quality without grasping quantity; rely on tea fairs, cultural festivals and other activities to strengthen the brand publicity of Jiukeng tea."
"It is necessary to improve the output of high-quality tea, strengthen the maintenance of well-known varieties such as 'Jiukeng Early', and further increase support; based on 'organic', 'processing' is the key, and focus on brand building."
When it was time to pick tea in another year, Jiukeng Township in Chun'an County, Hangzhou actively prepared for spring tea production, in order to accelerate the sustained and healthy development of the tea industry in Jiukeng Township. On February 20th, Jiukeng Township invited Li Ji, director of the tea station of the county agricultural and rural bureau, representatives of well-known tea enterprises and representatives of the village committee to participate in the township tea enterprise symposium.
Representatives of tea enterprises and village committees attending the meeting, combined with the actual situation of their own enterprises and individuals, put forward insights on how to promote the development of the Jiukeng tea industry, improve quality, standards and enhance brands.
Yan Shihong, a non-hereditary inheritor of the Maojian handicraft of Hangzhou Jiukeng, said: "Jiukeng has a unique geographical environment and high-quality tea varieties, and grasps the advantages of the Jiukeng tea industry, at the same time, we must pay attention to the upgrading and transformation of standardized and modern production lines, but also pay attention to the protection and inheritance of traditional tea making processes, and set up the brand of Jiukeng tea." ”
"Our Jiukeng tea has the advantages of quality and quantity, but now most of them are mainly based on providing raw materials and processing. We must go out to let more people understand and drink the tea of Jiukeng, pay attention to the transformation of product sales, change the current situation from tea mountains to tea boxes, and let tea sales from tea mountains to tea cups. Zhang Shengquan, the main person in charge of Jiukeng Township, said, "Let Jiukeng tea become a cultural and creative product that can tell stories." Give full play to the brand effect of "organic tea town", start from tea, and gradually derive products, and truly realize that organic tea town has a brand and vitality. ”
In addition, the spring blossom season is another year of tea picking. In order to welcome the tea picking season in the new year and create a good atmosphere for tea picking and tea making, the administrative villages of Jiukeng Township have successively organized party members and cadres, women's federations and other volunteers of the new era of civilization practice, and mobilized the majority of villagers to participate, and the whole people have joined hands to carry out environmental sanitation and rectification activities such as garbage classification in the surrounding environment of tea factories and tea gardens.
"The tea tree king is a little far from the village, mainly some tea lovers from afar will come over to punch the clock during the holiday, today, with the joint efforts of everyone, the environment around the tea tree king is more tidy and beautiful, and there is still a sense of satisfaction in the heart." Yan Hongmei, a volunteer at the scene, said.
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Source: Qianjiang Evening News Hourly News