Ai Media Gold List | the top 15 of The 2021 China Chocolate Brand List

In recent years, under the background of the slowdown in national economic growth, the retail market has ended the stage of rapid development. As one of the important subdivisions of candy, chocolate consumption has shown a trend of slow growth in single digits as the candy industry has been seriously affected by the trend of sugar reduction and consumption upgrading.

the iiMedia Ranking is the latest release of the "2021 China Chocolate Brand Ranking Top 15", which analyzes the situation of China's chocolate industry in 2021. This list uses the iiMeval big data evaluation model to calculate and assign values, and is selected through comprehensive selection of comprehensive strength of enterprises, online e-commerce platform sales, network-wide media communication trends, user word-of-mouth research, and evaluation indicators of professional analyst teams. The index score ranges from 0 to 100 points, and the higher the score, the stronger the comprehensive strength of the enterprise and the product in the field of existence.

The brands on this list include Dove, Ferrero, Lindt and so on. Among them, Dove won the gold list index with 93.21, and Ferrero and Lint linden ranked second and third with the gold list index of 87.75 and 85.72 respectively.

Brands such as Dove, Ferrero, and Snickers in the "2021 China Chocolate Brand Top 15" are in the first echelon of market size, and the sales volume is higher than other brands, and the Swiss lotus, Hershey, oreo are in the second echelon, of which the top five Dove, Ferrero, Lindt, Snickers, Hershey not only have considerable sales, but also have good performance in terms of online reputation and popularity. At the same time, it can also be seen that foreign brands in the Chinese chocolate market are in an absolute leading position, and Chinese brands such as Magic Kiss, Bainuo, xu Fuji and so on are relatively low in the list.

Nowadays, China has become the world's second largest chocolate market, chocolate is a breakthrough in the consumer situation of lover's gifts and gifts, more to the public, the market development space is huge, and it is natural for many brands to attack strongly. In the future, the competition in the chocolate market is becoming increasingly fierce, the possibility of changing the brand pattern is increasing, and many brands, including the previous dominant brands, also need to strengthen the advantages of all parties to stabilize their position. The improvement of the health awareness of the Chinese people has also paid more attention to food safety issues, and the tolerance has dropped to a new low. Therefore, negative events such as food safety are best not to appear, otherwise it will cause a series of immeasurable blows to brands, performance, etc.

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