With the vigorous development of the Internet in the past 20 years, especially the strong support of the state, many enterprises in many industries have successfully transformed and upgraded, these enterprises in the forefront, whether it is an online platform to show their products and services, or online promotion and drainage, let us see the Internet to the huge promotion of enterprises, the transformation of the Internet and whether the business owner has Internet thinking is closely related.
Do SMEs have access to these Internet professionals? Is it possible to accept fresh Internet thinking with pleasure? Do you know how to combine the characteristics of your own products and promote and drain them to show your distinctive characteristics in a targeted manner, so as to attract more clues to inquire and even deal performance?
The pace of domestic urbanization is getting faster and faster, and the real estate industry is also rising, and it is also driving the vigorous development of the building materials and coatings industry. Also because of the closely related influence of the two, the building materials and coatings industry is also constrained by the development of the real estate industry, the intensification of internal competition in the coating industry, and the inability of the traditional operating model to cope with the unpredictable market economic system, and the pace of development has slowed down again and again.
Under the current situation, the building materials and coatings industry must be reformed and transformed, and if it does not conform to the times, it will be eliminated by the times. In the Internet era, the integration of the Internet in traditional industries seems to be the only way out, and the first to respond is often some giant enterprises.
The owners of small and medium-sized enterprises sometimes lack the opportunity to contact the Internet thinking, but also because of the lack of financial and resource support, more often choose to watch carefully, do not dare to try.
The sudden outbreak of the epidemic at the end of 19 years has caused these already shaky small and medium-sized enterprises to suffer more severe beatings, and the living space has shrunk even tighter. The epidemic has affected residents' lifestyles, social interactions, and trading methods to varying degrees, and enterprises have also been forced to adjust and change their previous thinking patterns due to user needs and then change the mode of promotion and operation to meet the needs of the market.
In the unknown, how should SMEs on the sidelines seek change, break through the current business difficulties, seize opportunities in this crisis, and meet many challenges?
Let's take a look at the story of Chen Xuegen, the CEO of a paint company in Foshan:
In 2011, he made his first website, because he knew very little about the Internet, and at that time he only created a website to catch up with the fashion, and the tombstone website was the best description, because this website did not have any promotion and naturally did not receive any inquiries. There is also a small story once Chen Xuegen visited a dealer, the dealer was a little unhappy and he said a thing, a customer of the dealer to return, the reason for the return is not the quality of the problem, but the customer's child on the Network search, search can not find digital color (Chen Xuegen enterprise characteristics of the paint products), which is very alert to him, at this time he realized that the network has such a big influence, the traditional solidified idea began to waver, try to change, so began to systematically learn network marketing.
From the 0 network performance of the tombstone-style website, to the first order received by the network in 4 months to create a new marketing website, and then to the professional team configuration of 13 people, the actual effect brought by network marketing gradually appeared, first the orders followed, and gradually the annual network performance reached more than 20 million, and even more breakthroughs and growth in team management, product research and development and innovation through internet learning...
1. Systematic learning network marketing
Network marketing is not simply to do the website, nor is it simply to do promotion; learn to adjust the company's strategy, reposition the main products, highlight the advantages of the company and the company's products, present them to your potential users and partners, and enhance the purchase trust and cooperation confidence. Participate in website planning, refine core keywords and layout, form an e-commerce team, and formulate and improve the responsibilities and daily work plans of the online sales team.
2, business owners to understand and to participate in network marketing
Business owners do not need to understand the meticulous operation, but need to know how to assist the online sales team to mobilize the company's internal resources, grasp the team strategy, planning and direction, learn to combine online and offline, integrate resources so that the whole company pays attention to network marketing, online promotion marketing, offline to improve the follow-up to promote transactions. Business owners also need to understand the data, which are the key items? Based on this data, will the orientation be adjusted? These require the manipulation of business owners.
3. Build a marketing website
The construction of marketing-oriented websites needs to clarify the core products, clear the core products after positioning clear target users, and then plan and design for the target users, highlight the product characteristics and advantages, and at the same time seize their own brand highlights and industry advantages, and play out their own products and their own brands beautifully.
To borrow a sentence from Teacher Shan Ren: "You miss the Internet, not only miss an opportunity, but also miss an era, as an entrepreneur, you must follow the trend and follow the trend." "In the Internet era, follow the trend of the Internet and bravely move forward, look at the beautiful scenery of the times!"