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Some readers told me that before reviewing your sergeant reprint, excerpt the last sentence of the article:
"Little monster, will eventually defeat Ultraman, will eventually."
As soon as I finished watching it, I found that Ultraman had taken down the shelves,......
To explain, this really has nothing to do with me, it's not my curse. It is the parents who complain about the excessive violence of ultraman pictures and do not teach the children to order well.
So, that's it.
But then again, take it off the shelf, we watched Ultraman when we were young because there was no cartoon, we had no products and could only be occupied by others. Now that we have products, why do we have to be earned this money, you think.
Ultraman is nothing more than an IP, without it, we have to fill the gap in this market, which is the point where cultural workers in the mainland should think deeply and seize the opportunity.
Otherwise, in two days, people will be on the shelves again, and you will not miss the opportunity to publicize yourself and seize the ecological niche?
Without further ado, introduce a good film, "Peak Explosion".
This movie scored very high, I watched it, and the quality was also very good. From the picture, the shot, to the big scene, the realism, the actor's performance and the sense of compactness are all first-class, the so-called whole process of no urine point.
The movie tells the story between a father and son, retired veteran, old railway soldier, Huang Zhizhong, he took a car to see his son who was digging a tunnel, his son was played by Zhu Yilong.
Zhu Yilong is the director of the blasting research office of a high-speed rail tunnel under construction, which is the place where his father used to work when he was young, a place that he wanted to conquer in that era, but failed to conquer.
The mountain where this tunnel is located is geologically complex, the situation is changeable, there are caves everywhere, underground dark rivers, and it is very similar to the mood of Hollywood disaster movies.
As a modern engineering project team with advanced equipment, they have also been digging for ten years, and the film begins with the tunnel about to be dug.
Due to the impact of global geological activity, there have been successive landslides and landslides on the mountain where the tunnel is located and nearby county towns.
Zhu Yilong's father, an old railway soldier played by Huang Zhizhong, encountered an earthquake, a subsidence, and mudslide as soon as he got out of the car. A bus carrying people fell into a deep pit.
In order to save people, Huang Zhizhong and the survivors in the car walked through the underground dark river, hoping to find the exit. In order to save his father, Zhu Yilong cut in from the upper reaches of the underground river and encountered a landslide, blocking his way back, and the two of them met in the underground world.
The father and son experienced various thrills, and finally took the survivors from the bottom of the underground river to the surface and were rescued.
At this time, the nearby Yunjiang County, with a population of 160,000, was facing the impact of a landslide, and within two hours, the county seat was buried, and so many people could not be evacuated in time.
The commander-in-chief ordered the rescue of people first, and the engineering commander of the tunnel agreed with the chief engineers to blow up the tunnel that had been built for ten years to block the landslide of the mountain, and the success rate of this matter was not high. But everyone knows how to choose in front of a county and a tunnel.
When he was about to explode, Zhu Yilong contacted the command headquarters, and he proposed a new plan. That is to blow up a hill next to the mountain where the landslide is blown up, and use the collapse of that mountain to block the landslide's mountain to impact the county.
He had measured that he was the director of blasting, and he knew how to blow it up.
The General Command sent someone to release the explosives, and the helicopter could not get close, because it was a dark corner, that is, the crack where the explosives were dropped was recessed, and the helicopter hit it when it approached.
At this time, Zhu Yilong, who had just been rescued, asked him to come, and he climbed up the rock. As a result, he climbed to the middle of the climb and found that his father had also come and followed him.
As the minutes and seconds passed, the county seat became more and more dangerous, and Zhu Yilong found that he had no foothold and could not climb to the designated place.
At this time, his father climbed under him, let him use himself as a platform, jumped over and stepped on himself, and then jumped and climbed up.
Huang Zhizhong was sacrificed. His son also climbed to the designated position. The explosives were put away, and the exhausted Zhu Yilong no longer had the strength to return to the plane.
At this time, only five minutes before the explosives exploded, Zhu Yilong and his girlfriend made a final call.
Just when the audience thought that the father and son were going to be buried in the mountains, Zhu Yilong suddenly raised his spirits, he jumped deep, jumped off the cliff, grabbed the landing gear of the helicopter hovering nearby, and was saved.
Of course, the county seat was also saved.
It's such a story, it's wonderful, it's very exciting.
Having said all the advantages and disadvantages, I think there are still places that need to be improved.
I think the area for improvement is that the film didn't achieve its purpose, didn't create an IP.
Zhu Yilong's father was very loyal, and Huang Zhizhong played it.
When he was young, he was busy with work and neglected to take care of his family, and after his wife fell into the water and died, he educated his son very well, climbing mountains and swimming, and being wise and courageous.
The reason why he finally chose to be his son's stepping stone is as he himself said.
He said it was the happiest day he had as a veteran, after retirement, because he felt needed and he felt worthy.
He was willing to sacrifice to save 160,000 people, or to save 160,000 people to complete his son.
A very classic image in past film and television works.
Zhu Yilong himself was even more perfect.
He called his dad when he was 12 years old, and dad was too busy saving people to get back. He sent his mother to the hospital alone, unfortunately fell into the water, failed to save his mother, fell ill with heart disease, and blamed himself for more than twenty years.
In the whole movie, it can be said that he saved the people, saved the survivors on the bus, proposed a plan to save the county, and personally implemented it to save the whole county.
In the movie, I wondered why he said he was the only one who could climb the rocks, and on the plane he said to the pilot, "Don't worry, I've climbed Everest." ”
Well, this is really a full-fledged, courageous and resourceful all-rounder.
Needless to say, the commander-in-chief, the tunnel leader, the chief engineer, and the foreman are all very positive and sentient.
The foreman was played by the Green Vine Cannon King, and now he is playing a good person again.
That's the problem with the whole movie, it's too perfect.
Art is not expressed in this way, and if you express it in this way, it is difficult for the audience to leave a memory, even if he is shocked when he watches it.
During the Qianlong period, there was a kind of pastel called Hundred Flowers Not Falling to the Ground, and the porcelain generally painted peonies in the center, surrounded by chrysanthemums, camellias, moon seasons, lotuses, lilies, morning glory, and so on.
Airtight, the whole apparatus does not leave a blank, the extreme firing process is cumbersome, the color is rich, the painting is colorful, the shape is exquisite, the color is colorful, the pattern is rich, the process is cumbersome, and it does not hesitate to work costs, giving people a strong visual impact, which is breathtaking.
But can you remember anything after reading it?
Sorry, you can't remember anything, because it's too complicated.
I'll tell you a story of Japan, the story of the Warring States period. I always like to talk about Oda Nobunaga, wise Mitsuhide's war, today to talk about a small piece of life.
Speaking of Toyotomi Hideyoshi, I heard that the home of the tea ceremony master Senritsu was full of morning glory flowers, and once they bloomed, the flowers were full of beauty.
So he asked Li Xiu to prepare a tea party and come to taste the tea and enjoy the flowers.
Unexpectedly, on the day I went, I found that all the morning glory flowers in the yard had been cut off by Li Xiu, and I couldn't help but be angry and went into the tea room to ask him for blame.
As soon as his front foot stepped into the tea room, Hideyoshi froze, because he found that in the dim niche, there was a vase with a white morning glory flower inserted in the bottle, dew dripping, and the vitality was infinite.
In a trance, Hideyoshi seemed to understand something.
I believe this is the most beautiful morning glory that Hideyoshi has ever seen in his life. Even if he killed Li Xiu in the future, he would not forget that day, that glance.
You see, if you want people to forget, you want to express it this way.
You have to understand that everything revolves around the same topic, and you have to give something to get something.
I personally feel that although "Peak Explosion" is well filmed, it is a bit of an internal conflict.
If the focus is on shaping Zhu Yilong's IP, we must let all the stories revolve around him and flesh him out.
How do you see Americans playing with cultural export?
They shoot Superman, they shoot Spider-Man, they shoot Spider-Man, and he first implants the IP of Superman into the hearts of the audience.
What is implantation successful?
If a T-shirt sells for 200, and the head of Superman is printed for 500, you are willing to pay the bill, and you feel that you have face when you wear it, which is called implantation success.
If you are willing to spend thousands of dollars to print Spider-Man's car on your car, this is called implantation success.
When the IP implantation is successful, you can engage in combination, and it is no problem to engage in CP. You can let Spider-Man vs Superman, or you can let Spider-Man and Superman work together under the leadership of Captain America to save the earth, and it is no problem to save the galaxy, because everyone has recognized every IP.
So what is the purpose of our film? Just to get a one-time box office, or to create a Zhu Yilong IP?
If yes, then this movie is not very good, there are too many people stealing the scene, the noise is dominant. For example, the person in charge of the tunnel has a good leadership, this is not important, it can be removed.
Of course, I understand that the train runs fast, all rely on the headband, the leadership is good, and the workers are very important, but at this time, aren't we trying to build IP? These can be put aside first, put in the sequel 234, 789 and then go to the horse's ass, it is not too late. Replace these pages with bridges that can be highlighted and can set off Zhu Yilong.
If the IP we created is Zhu Yilong and his father, Huang Zhizhong, the movie should add a lot of memories, describing the sacrifices, efforts and helplessness of the previous generation of railway builders in that arduous years.
After describing this, you switch the camera back and let Huang Zhizhong willingly become a stepping stone for his son and assist him in completing the final leap.
Then you go to show that our technology is strong, all kinds of thermal imaging technology, drones, advanced equipment, well-trained workers.
In this way, the film is also sublimated.
It can also make the audience cry instantly, and it is a tear that he can remember.
What I'm talking about, these are all little tricks, nothing unusual, you go to see those rotten people, what high-quality men in the world, what Buddhas, one more than one will play these routines that manipulate human nature.
The problem is that since ancient times, no one has asked the truth, and it has always won the hearts of the people, people, that's it.
Which Hollywood film do you think is not a bad film? Or isn't Japan's Ultraman a bad movie?
The problem is, the public is that level of appreciation, you have to go the right way to implant IP.
IP is a market, you don't preempt it, bad people preempt it. Do you hope that young people will worship talents like Zhu Yilong, veterans who are loyal to the future, or do you hope that young people will worship the Internet celebrities like flies and mosquitoes? Or was the Marvel series, the Ultraman series making our money?
I think it must be the former.
That requires learning storytelling skills, and you have to go with the flow of the audience.
I believe that screenwriters have this ability, and directors have it, so it is possible that our film review is not young enough.
Storytelling is something like play, and it's up to young people to do it. This kind of work, those who have not suffered hardships, are more suitable than the generation that has suffered hardships.
If you think about it, what is the most successful storytelling we've had so far? It is a cross-text, it is a true text, and this kind of thing has spread all over the Western world.
In other words, our young creators, who have the ability to export our Marvel series to the world, export our Ultraman, only need a little guidance.
Our IP is free of violence, it is to save people, and it is the true guardian of the earth.