On December 1, 2020, New Hope Dairy's new product "Golden 24 Hours" Fresh Milk "Witness a New Height of Fresh Nutrition" press conference was held at New Hope Dairy Chengdu Qingbaijiang Ecological Farm. Representatives of China Dairy Association, National Dairy Science and Technology Innovation Alliance and Chinese Nutrition Society attended the press conference. At the meeting, New Hope Dairy announced the return of the "Golden 24 Hours" fresh milk upgrade, achieving a new height of fresh nutrition of 15 times immunoglobulin, 3.6mg \ 100ml high-quality milk protein, and the upgraded version of "Golden 24 Hours" once again brushed a new benchmark for the value of fresh milk, providing consumers with a better fresh choice rich in active nutrients.
72 °C, 15s gold sterilization process plus Swedish membrane filtration technology, fresh people step more nutritious
As early as 2018, New Hope Dairy launched the "Golden 24 Hours" fresh milk, two years later, the "Golden 24 Hours" with the original intention of "creating China's good fresh milk", using 72 °C, 15s gold sterilization process, and through the innovative application of Swedish membrane RO reverse osmosis filtration technology, the retention rate of active nutrients in fresh milk was improved again. At the press conference on December 1, Dr. Wu Huaxing of New Hope Dairy R&D Center tested milk nutrients on the spot, allowing guests to more intuitively see the high retention rate of active nutrients such as 15 times immunoglobulin, 3.6mg\100ml high-quality milk protein and other active nutrients in the upgraded "Golden 24 Hours" fresh milk.
Innovation seizes opportunities to create good fresh milk in China
"The birth of a cup of China's good fresh milk is behind the fact that Chinese dairy people do not forget their original intentions in the face of new situations, new consumption and new needs, and are a new opportunity to seize opportunities and achieve corporate brand upgrading under the new development pattern of 'double circulation'." Ms. Liu Lin, Deputy Secretary-General of China Dairy Association, reviewed at the meeting the process of New Hope Dairy from scratch, from small to large, gradually building a national layout with "fresh strategy" as the core, taking advantage of the "golden 24 hours" to upgrade the successful dairy industry, emphasizing that enterprises must enhance their independent innovation ability as a basic quality and a compulsory course to achieve high-quality development in the context of the new development pattern, and greatly improve the level and quality of product production, processing, operation management, format innovation, etc. Rely more on innovation to promote high-quality development.
"Only active, healthy and nutritious milk can play a role in enhancing the body's immunity." Zhang Yangdong, a high-quality milk expert and secretary general of the National Dairy Science and Technology Innovation Alliance, said excitedly after visiting Qingbaijiang Ranch: "Qingbaijiang Ranch is the exclusive milk source base of high-quality milk project, when it was accepted in 2017, the total number of colonies can be controlled below 100,000, and when the review was resumed in 2020, the total number of colonies was controlled below 50,000, today, I walked again, looked at it again, the pasture was upgraded again, and the supporting products were upgraded again, I want to congratulate consumers, especially consumers in Sichuan Province, blessed!" ”。 Secretary-General Zhang Yangdong also made suggestions to consumers on the topic of "how to choose good milk": good milk needs to meet three major conditions, namely high-quality pasture, lower processing temperature, and guaranteed cold chain facilities, and suggested that consumers pay attention to the content of these active factors such as lactoferrin and lactoglobulin marked by manufacturers when purchasing milk.
Nutrition embraces new heights, and upgrades are only for fresher
At the press conference, Lin Yongyu, vice president of New Hope Dairy, shared the company's "ten years of fresh road" under the guidance of the fresh strategy. As the industry's first enterprise to challenge the "ultimate freshness", New Hope Dairy has been adhering to the development of the "fresh strategy" for decades, creating fresh milk for Chinese people, and producing one domestic fresh milk benchmark after another. This time, New Hope Dairy successfully upgraded the "Golden 24 Hours" and planted a new banner, once again handing over a shining report card.
"Upgrade only for 'fresher' and greater retention of active nutrients." Ms. Zhang Lei, Marketing Director of New Hope Dairy, said that active nutrients have become the first standard for fresh milk, and the upgraded quality upgrade of the upgraded version of "Golden 24 Hours" has a positive significance for the market, consumers, and even the entire dairy industry. The upgraded version of "Golden 24 Hours" has been listed in major supermarkets in Chengdu and will be promoted nationwide in the future.
The upgraded version of "Golden 24 Hours" is the inevitable fresh direction of New Hope Dairy's fresh strategy, which is not only a summary of New Hope Dairy's strategy of adhering to the fresh in the past decade, but also full of new expectations for embracing freshness, new trends and new technologies in the future. Vice President Lin Yongyu also said, "New Hope Dairy will continue to do a good job in fresh nutrition, let the 'good quality' be seen, touched and perceived by users, achieve a higher level of interoperability and win-win cooperation among users, industries and industrial chains, and condense into the core momentum of the high-quality development of China's dairy industry in the new era." "In the future, the birth of every bottle of milk in New Hope Dairy is supported by the digitization of the whole chain including pasture, production, logistics and consumption.
Awarded the National Nutrition Collaborative Innovation Program, it started its journey for high-quality nutrition
The successful upgrade of "Golden 24 Hours" has refreshed the new height of fresh milk active substance retention, empowered the whole people with science and technology, and has a positive impact on the national nutrition collaborative innovation plan. At the press conference, the Chinese Nutrition Society awarded New Hope Dairy the "National Nutrition Collaborative Innovation Plan".
New Hope Dairy has adhered to the fresh strategy for more than ten years, helped the high-quality milk project, with the goal of pursuing higher fresh nutrition, and continued to provide high-quality and nutritious healthy dairy products for the market, including New Hope Dairy has been insisting on doing food paradise, and is also constantly promoting and guiding consumers to eat rational eating habits. Yao Kui, deputy secretary-general of the Chinese Nutrition Society, believes that this is in line with the "National Nutrition Collaborative Innovation Plan" academic empowerment, industry action, and public benefit, and New Hope Dairy will work with the association to promote the "National Nutrition Collaborative Innovation Plan", which will provide more fresh and healthy products for the people and practice the industry mission of "fresh nutrition provider" and "fresh lifestyle advocate".