Since August 2021, after two months of development, The "Cheli Seed Automobile" brand project of Dingfeng Group has entered the third stage of the key: the landing of the smart store project.
Dingfeng Group has many years of experience in financial services related to the automotive industry, and the senior management team of Chelizi Automobile is also a leader in the field of automotive Internet, with many years of operation experience and rich resources in automotive + Internet. The project is in full swing to prepare for the launch of the first "Bamboo Smart Store" project, after dingfeng group executives and relevant responsible persons of the cheli seed automobile project also conducted in-depth negotiations on the project in Changsha International Automobile City.
In this regard, the author interviewed Mr. Wu Zhizhong, Executive Director and Chief Executive Officer of Dingfeng Group, and analyzed it for us from the perspective of Dingfeng Group and the capital market.
Author: Hello Mr. Wu, as we all know, Dingfeng Group has always been engaged in the merger and acquisition of non-performing assets, and has rich property resources and partners in the mainland, please briefly introduce it.
Wu Zhizhong: The business layout of Dingfeng is very clear, and the core of its main business is still financial leasing, asset management and other businesses. Dingfeng people uphold the spirit of "integrity, gratitude, meticulousness, dare to act", and have won the trust of many partners, customers and shareholders in the financial industry. Coupled with a decade of steady operation and innovative services, Dingfeng Group has explored an efficient business model that creates sustainable growth with asset management and financial leasing as the "dual engine". Entering the billion-level automotive Internet market through the "Cheli Seed Automobile" brand this year is not only an expansion of the business sector, but also an important product of the expansion of the auto finance business for many years. The development speed of the "Cherry Seed Automobile" brand is also expected. Dingfeng Group has successfully done a lot of commercial real estate in different parts of the country, has a wealth of experience, for the landing of the "smart store" project, which includes both the management of commercial real estate and the operation of the automotive sector, Dingfeng Group is now "everything is ready, only owe Dongfeng", here I also invite the national auto city enterprises to join the project on behalf of the group. In addition, the project can smoothly enter the landing of the third phase of the smart store project, and the group management and subordinate units are indispensable.
Author: Dingfeng Group combines the original quasi-financial business with the Cherry Seed Project, in what ways can it produce synergistic effects?
Wu Zhizhong: The rapid growth of various operating data of Cheli Seed Automobile is due to business synergy and resonance. Leading development with science and technology and providing direction with data are the core values of Dingfeng Group's development. With the increase of strategic partners of the "Cheli Seed Automobile" project and the integration and in-depth development of the platform business, the "Cheli Seed Automobile" will develop towards a deeper industrial ecological construction, and the platform operation will improve the quality and efficiency, and will further highlight the scale advantage and industrial position. In the initial stage of the project, the Group provided huge financial service support to the project, on the one hand, to assist the financial platform to develop more high-quality financial service products, on the other hand, with the help of the Group's financial service experience, to expand more business in the financial field, including the establishment of a smart store financial services zone for local users and dealers.
"Dingfeng Group" already has the ability to provide financial leasing services. Its subsidiary, Cheli Seed (Xiamen) Financial Leasing Co., Ltd., will provide C-end financial leasing products for various financial leasing companies, and will also make full use of the "Che financial services" platform to coordinate other financial service resources to create a financial comprehensive service supermarket for the exclusive automotive industry to achieve multiplication.
Author: Just now you mentioned that the smart store will set up a localized financial services zone, so what is the business model of the smart store in the "Cheli Seed Automobile" project? What is the impact on the development of the automotive industry?
Wu Zhizhong: When it comes to smart stores, we should first mention the positioning of "smart stores" in the project. "Cheli Seed Automobile" is an automotive industry ecological brand built by "Dingfeng Group", which is committed to building an industrial ecological matrix composed of five online service platforms and three offline services. The ecological matrix focuses on the development of the automobile circulation field and has five major plate layouts, including: automobile B2B e-commerce field, automobile B2C sales assistance field, automobile comprehensive finance field, offline entity service field, and automobile aftermarket service field.
The "smart store" is the core unit of the three major offline service alliances. It is composed of online "Cloud Car City" and offline "Smart Car City". "Cherry Seed Smart Store" is a cross-regional B2B e-commerce delivery center, an interactive experience and new retail platform in the field of B2C sales assistance, an efficient implementation unit for financial service promotion, logistics warehousing and financial supervision, and an important carrier for the implementation of urban services in the automotive aftermarket. The large-scale super smart store will build the strongest terminal service platform for local users to select, buy and use cars.
Author: At present, how does the capital market view the future development of the project?
Wu Zhizhong: Since "Dingfeng Group" announced its entry into the automobile industry, the Group's stock has also been sought after by the capital market, and since 2021, the capital market has shown its recognition and pursuit of the development of China's automobile industry, as well as its expectations for the return of capital in the future market. China's automobile industry, a large track, has experienced rapid development in the past 40 years and has become the second largest consumer market in China, with a market base of up to 5 trillion yuan. Although the data in recent years show that the total domestic automobile sales tend to be saturated, there is still huge room for improvement compared with developed countries. The automotive industry covers a wide range of fields, from production to sales to after-sales links, the complete automotive industry chain is extremely large.
In the field of China's automotive Internet, there has been no "leading enterprise", and most of the automotive-related platforms provide services to users in the form of media advertising and sales leads. However, since its inception, "Cherry Seed Automobile" has established a large and comprehensive strategic approach. It will play a key role in promoting the development of China's automobile industry. The future development space of the project is also huge. Therefore, it is also natural that such a project will be favored by the capital market.
Interview Summary: More than ten years of accumulated experience have made today's Dingfeng. In the future, Dingfeng has more expectations and goals. The Group will continue to absorb high-quality enterprises into the ecosystem, further improve and optimize the automotive industry ecosystem, open up business opportunities for the Group, and create favorable returns for shareholders. At the same time, it will also inject endless growth momentum into the Group through various channels to promote the Group's business to further specialize, diversify and internationalize.
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