Guangzhou's cultural industry to improve the quality and upgrade: business format renewal, urban color

Promote digital transformation, lead deep integration, and improve the quality and upgrading of Guangzhou's cultural industry

Format renewal City color

Naked-eye 3D vividly presents the cultural relics of the Chen Clan Ancestral Hall, dragon boats and waking lions jumping through the streets of Yongqingfang through AR, and the New Year concert of the Guangzhou Opera House walks into the museum under the blessing of 5G and VR technology... At the 17th Shenzhen Cultural Fair in 2021, the wonderful display of the Guangzhou Pavilion attracted many audiences.

At the Shenzhen Cultural Expo, the Guangzhou Pavilion took "Science and Technology Empowerment, Cultural Tourism Quality Improvement" as the theme, and through advanced digital technology, focused on the new achievements of the quality improvement and upgrading of Guangzhou's cultural industry in recent years. The data shows that during the "13th Five-Year Plan" period, the average annual growth rate of the added value of cultural and related industries in Guangzhou exceeded 13%. At present, there are 74,400 cultural enterprises in Guangzhou, and in the first half of 2021, the operating income was 220.958 billion yuan, an increase of 31.3% year-on-year.

"In recent years, Guangzhou has continuously increased investment in urban cultural construction, cultivated and improved the functions of the cultural center of the Guangdong-Hong Kong-Macao Greater Bay Area, and strived to promote the comprehensive strength of urban culture to shine new and brilliant, and the cultural industry has continued to rejuvenate and show a new look, handing over the Guangzhou answer sheet of 'new vitality of old cities'." Xu Yonghong, member of the Standing Committee of the Guangzhou Municipal Party Committee and director of the Propaganda Department, said.

Old factory buildings and new formats, transformation and vitality

The clean and tidy streets are full of vitality under the dynamic notes and brilliant neon lights, and the melodious music can be heard from time to time in the renovated factory building...

The Pearl River Piano Dream Park in Liwan District, Guangzhou, which opened in April this year, has attracted hundreds of music and culture-related enterprises to settle in.

"Chuangmeng Park has introduced innovative enterprises in digital music technology, research and development of musical instruments and audio-visual equipment, music and film and television production, animation game production, art education and training, etc., and will create a cultural and technological integration innovation and entrepreneurship incubation park that integrates communities, platforms and services, and promote the development of digital cultural industries." Zeng Zhiheng, general manager of Guangzhou Pearl River Piano Culture Park Operation Management Co., Ltd., introduced.

Located in the north district of Guangzhou International Financial City, Yangcheng Creative Industry Park, with elegant scenery and strong cultural atmosphere, has formed an influential digital cultural industry cluster, gathering more than 130 enterprises in the fields of digital music, online live broadcasting, artificial intelligence and other fields, with an annual output value of more than 30 billion yuan.

"The industrial park has carried out micro-transformation of the original old factory building, each building has retained the form of the original factory, we have transformed the park with 'embroidery', and retained the memory of the city with the appearance of 'old factory building and new format', and now it has become a gathering place for new cultural formats." The person in charge of Yangcheng Creative Industry Park said.

Ruifeng Audio Technology Co., Ltd. in Panyu District, Guangzhou was originally an audio manufacturing enterprise, and now, the enterprise has transformed and expanded cultural comprehensive services, established Ruifeng Cultural Communication Co., Ltd., and participated in the Guangzhou International Light Festival for 10 consecutive years. "The company not only provides equipment support for large-scale sports events and recreational activities, but also expands its business into a comprehensive operation of urban cultural and sports tourism that integrates creative planning and design, organization and implementation of operations." Liang Zhi, the company's director of operations, introduced.

In recent years, Guangzhou has built a number of national cultural industry demonstration bases (parks) in Huangpu District, Tianhe District, Panyu District, etc., and a number of parks with an output value of more than 10 billion yuan have emerged, stimulating the new vitality of the cultural industry through industrial clusters.

Accelerate the integration of culture and tourism, and add impetus to development

Since 2020, some digital culture enterprises in Guangzhou have bucked the trend and maintained revenue growth. According to statistics, the scale of Guangzhou's digital culture industry reached 100 billion yuan.

The relevant person in charge of Kugou Music said: "Cloud music, cloud recording, cloud exhibition, cloud tourism and other new formats have gradually grown, and Guangzhou's original advantageous digital culture industry has developed faster. ”

The data shows that the Guangzhou comic distribution sales index has ranked at the forefront of the country for many years, and the original comic distribution accounts for more than 30% of the national comic market. The scale of Guangzhou's animation industry continues to grow, and the total output value of the animation industry in 2020 is about 30 billion yuan.

"Guangzhou has advantages in mobilizing animation resources and has rich exchange activities with the international animation industry, and the development of Guangzhou's animation industry in the future can keep up with the pace of cultural and tourism integration, resulting in greater economic and social benefits." Jin Cheng, chairman of the Guangdong Animation Artists Association, said.

By deepening the structural reform of the cultural supply side, Guangzhou leads the deep integration of the cultural industry, extends to the high-end of the digitalization, intelligence and value chain, and gradually realizes the unity of social and economic benefits. From becoming a 100-billion-level industry in 2017 to the operating income of the city's cultural-related industries exceeding 400 billion yuan in 2020, Guangzhou's cultural industry is becoming a new engine for economic and social development.

Close exchanges and cooperation, open and attractive

The prosperous cultural industry unleashes the vitality of innovation and creativity, attracting all kinds of enterprises and talents to gather.

"Guangzhou has great potential for the development of the animation industry, the market scale is large, the readers are numerous and full of enthusiasm for animation. The familiar language environment, strong cultural atmosphere, and more importantly, the support policy for the animation industry have attracted many Hong Kong animation talents to start a business here. Tong, a cartoonist from Hong Kong, also said. Since the establishment of a comic studio in Guangzhou in 2009, Tong Yiming has created a number of comic works that have been well received by readers.

In recent years, Hong Kong and Macao cultural enterprises have settled in, and Guangzhou has become an important force leading the cultural development of the Guangdong-Hong Kong-Macao Greater Bay Area.

In May 2020, Guangdong Bona Film Co., Ltd. announced its settlement in Nansha District, Guangzhou, helping to promote the development of the film industry in the Guangdong-Hong Kong-Macao Greater Bay Area, and the box office of "Chinese Doctor" exceeded 1 billion yuan.

In April this year, the headquarters of Emperor Entertainment Greater Bay Area officially announced that it will settle in Yuexiu District, Guangzhou, and the two sides will strengthen exchanges and cooperation in cultural industries such as online film and television, music, etc., and jointly build a cultural and performing arts exchange center based in Guangzhou, radiating the Greater Bay Area and even the world.

"Guangzhou has obvious location advantages, rich economic, cultural, scientific and technological resources, and has good basic conditions and development environment for building and leading the cultural industry cluster in the Greater Bay Area." In the future, Guangzhou will play an increasingly important role in the high-quality development process of the Guangdong-Hong Kong-Macao Greater Bay Area. Xu Yonghong said. (Reporter Liu Shuwen)

Source: People's Daily