On October 9th, the opening ceremony and summit forum of the 5th China "Internet Literature +" Conference was held in Beijing. With the theme of "A New Chapter in the Century of Online Ode to Literature" and the main line of celebrating the 100th anniversary of the founding of the Communist Party of China, this conference is divided into two major sections: main activities and long-term activities, to provide support for promoting the publication of online literary masterpieces and stimulating the vitality of online literary creation and production.
At the meeting, Zhang Yijun, vice chairman of the China Audiovisual and Digital Publishing Association, released the "2020 China Internet Literature Development Report". The report details the background of the development of Chinese online literature, the current situation of the industry, the main characteristics, trends and prospects. It is reported that in 2020, the scale of China's online literature market reached 24.98 billion yuan, the scale of online literature users reached 460 million, and the average daily active users were about 7.5775 million. In 2020, a total of 29.059 million online literary works were created, and the total number of online literary authors exceeded 21.3 million.
"Top stream does not represent the mainstream, and large flow does not equal positive energy." He Changzai, a well-known online literature writer, shared his thoughts on "how online writers can strengthen their awareness of high-quality creation today". He believes that online writers must consciously establish the awareness of fine product creation, take the initiative to go deep into life, and personally feel the pulse of the times, in order to write flesh and blood characters and write fine works. "The real fine works come from real life, and after a writer's heartfelt love for life, he gives a profound understanding and serious thinking answer, which is an acura for the times from the heart."
"Keeping right and innovating and aiming high is the confidence and vitality of online literature's 'herald of the times'." Cheng Wu, CEO of Yuwen Group, believes that based on the new chapter of the next century, online literature should be ahead of the times with a broader mind and higher ambitions, and contribute to the endless life of Chinese stories. Wang Xiaohui, chief content officer of iQIYI, proposed: "Let good stories take root in the land of China, let good stories stay away from the three customs, and let film and television amplify the influence of good stories."
"In the future, the IP adaptation of online literature is no longer limited to film and television, animation visualization derivation, but an immersive experience, and the new immersive experience is not only offline entity, but also returns to the network to present people with an interactive fantasy world through virtual reality." Li Jun, general manager of Migu Digital Media Co., Ltd., shared the practical experience of "5G empowerment, telling the Chinese story well".
The main activities of this conference are composed of five parts: opening ceremony and summit forum, parallel theme forum, enterprise sub-forum, theme display interaction, and closing ceremony. At the same time, the conference tried the IP cultural and creative market for the first time, attracting a total of 32 enterprises such as the People's Cultural Creation and the National Library to participate, moving the IP derivatives of online literature from online to offline, and will set up a special IP cultural and creative market area in Haidian Park from October 9 to 11.
Source Beijing Evening News
Reporter Li Li
Process Editor Wu Yue