In the more than 40 years of the development of China's modern furniture industry, I don't know how many enterprises have been submerged in it, and I don't know how many enterprises have stood at the head of the tide, and finally can come all the way and always lead the development of the industry, it can be said that there are very few corners. The history of the development of the modern furniture industry is the history of countless furniture companies. Among them, every submerged enterprise always has its sinking reasons; and every enterprise that has been tempered from the waves and waves has its secret to success.
Foshan Fuda Furniture Co., Ltd., although it was established not long ago, in the market environment of "there are pacesetters before and pursuits later", it has highlighted the siege and opened up a road for development.
Another way to create "light luxury luxury furniture"
How to seek development in a not optimistic, can be described as a contrarian market, and rise rapidly? What is the unique secret of Fuda furniture? Mr. Liu Da, chairman of Foshan Fuda Furniture Co., Ltd., gave such an answer. In fact, Chairman Liu Da entered the furniture industry very early and has been engaged in the production and management of furniture products. Six years ago, the furniture company he had struggled for for many years had to "part ways" for many reasons, and several shareholders had to "go their separate ways" and set up their own portals. Where does your future go? Because of his love for furniture and the pursuit of furniture business, Mr. Liu Da did not hesitate to choose to create his own furniture brand.
It's easy to choose, but when you really practice it, you face many problems. The first is the question of the direction of development. Now the furniture market is already lined with brands and a variety of products, how to stand out from it? To this end, Mr. Liu Da took a lot of effort, and finally decided to take the road of "light luxury luxury furniture" and target the target consumer group at the top of the pyramid. Why choose "light luxury luxury furniture", a field with a relatively small audience? Chairman Liu Da introduced that the current competition in China's furniture market is already very fierce, as a furniture company that started late, only by blazing another path, or even taking a difficult road that no one has walked, can it succeed.
It turns out that Chairman Liu Da and Fuda Furniture have taken the right path. Now, Fuda Furniture mainly focuses on the luxury villas of high-end consumers and customizes high-end light luxury furniture products for them. These customer groups are either rich or expensive, and their consumption power is super strong, which has also achieved the "sudden rise" of Fuda furniture and has rapidly grown into the leader in domestic furniture brands. "It can be said that as long as the target consumer does not buy imported furniture, it will take Fuda furniture as the first choice." Chairman Liu Da said proudly. It is understood that the characteristics of Fuda light luxury luxury mansion furniture: light luxury characteristics are more suitable for high-end people who pursue the quality of life, can truly reflect the style of mansions and villas, and can represent the high-quality life details enjoyed by high-end people. Moreover, light luxury furniture pays more attention to independent original design, respects the personality of high-end consumers, makes consumers' personal attributes more intense, and makes their home life more connotative.
With the spirit of "Chinese craftsmanship", we can achieve perfection
Of course, the development process of Fuda Furniture is not smooth sailing, and it has encountered many difficulties and detours. However, Chairman Liu Da still brought employees all the way to the present, and only then did he achieve the achievements of satisfying himself, satisfying his partners, and satisfying his customers. This is also where Chairman Liu is now very pleased.
He said that in the field of China's home appliances, the story of Haier Zhang Ruimin smashing the refrigerator in anger has made people feel a thousand emotions, and it has also made Haier today. And Fuda furniture also has a similar experience, once tailored for customers products, and finally in the customer installation of the place of dissatisfaction, they will also spend countless painstaking furniture products smashed, only to provide customers with flawless products. The pain at that time is still vividly remembered. In terms of craftsmanship, Fuda light luxury furniture pays attention to "Chinese craftsmanship", in the process of designing and producing products, it is committed to carrying forward the spirit of "Chinese craftsmanship", making the product details to the extreme, doing it perfectly, and truly returning to the things that the ancestors pursued thousands of years ago, so that as long as it is a customer who loves light luxury furniture, once they see Fuda furniture, they will have a desire to buy.
In addition, Chairman Liu Da and Fuda Furniture are not high-minded, do not blindly pursue bigger, and always set development goals according to the market environment and the actual situation of the enterprise. This is also where its success lies. Chairman Liu said that their target consumer groups - luxury houses and villa customers, in terms of home consumption is very personalized, so the home products they need, it is difficult to achieve standardization, scale, must be personalized, customized, which determines that Fuda furniture must be slow work out of fine work, can not quickly make the scale of the enterprise bigger.
In addition to the product, another decisive factor in the success of the enterprise is people. Chairman Liu Da introduced that many employees of Fuda Furniture have grown up with the company, and some employees even follow his old employees who have struggled in other furniture companies before, which is a kind of cohesion and centripetal force. Fuda furniture has always fundamentally solved the worries of employees, such as the purchase of social security for all employees, the package of food and housing, the health conditions of the canteen and the supporting facilities of the dormitory, which are among the best in the entire Longjiang area, two people and a dormitory, and equipped with air conditioning and washing machines as standard, 24-hour supply of hot water, with family members with children, but also provide a separate dormitory, employee relatives to visit, free accommodation, red envelopes with children and other multiple benefits, so that employees can really find a sense of belonging and happiness here. Indeed, for an enterprise, the product is the foundation of development, talent is the driving force for development, with the protection of these two, coupled with chairman Liu Da's wise strategic decision-making, the future of Fuda furniture will certainly be brighter.