Because of its tender and nutritious meat, salmon has always been the top food in the eyes of foodies. However, the mixed market, coupled with the previous dispute between rainbow trout and salmon, has completely dispelled many people's yearning for salmon.
Which is the real salmon? Finally someone came forward and spoke!
Today, Alibaba New Retail No. 1 Project Hema officially announced that its own brand "Emperor Fresh" will take the lead in setting rules for product names such as silver cod and salmon that are easy to confuse consumers.
Cheers, my foodies! Hema will present consumers with accurate and clearly named fresh products, so that everyone can clearly consume.
Through the comparison of emperor fresh product names, Chinese scientific names/Latin names, market confusing aliases and other aspects, "Mom no longer has to worry about buying the wrong one"!
For example, the silver cod in the Emperor Fresh series refers to the Patagonian canine tooth fish, also known as the small scaled canine tooth Antarctic fish, not the round cod, blue cod, silver cod, Icelandic cod, Antarctic cod and so on on.
In the naming specification, Hema also issued a high-energy warning, oil fish is often impersonated as silver cod, and accidental ingestion will cause "oil leakage". The rainbow trout, which triggered a nationwide discussion last year, pretended to be salmon with "freshwater salmon", and raw food may infect parasites, which is very dangerous!
According to the naming standards published by Hema Emperor Fresh, Emperor Fresh Salmon must be Atlantic Salmon, Latin named "Salmo Salar", which is our conventional, true salmon!
Originally, as long as the species is distinguished and the cooking is reasonable, these fish are good ingredients, but the key is that the merchant must fully respect the consumer's right to know!
Zhou Zhuocheng, chairman of the Special Committee on Native Aquatic Organisms and Water Ecology of the China Fisheries Association and a well-known popular science blogger "Biological Man Who Opened an Aquarium", very much supports Hema to standardize and publicize the trade names of seafood, after all, it is clear to buy clearly, in order to eat clearly.
It is understood that the naming standard of Hema Emperor Fresh Silver Cod is jointly issued by Hema and MSC (Marine Management Committee), and the blue ecological label on the packaging not only represents the naming specification, but also marks that it has undergone independent third-party review.
In addition, Hema will also work with ASC (Aquaculture Management Committee) to develop an electronic salmon traceability system to standardize the traceability of the Emperor Fresh Salmon Series, which will also be certified by the GAA (Global Aquaculture Alliance).
All in all, the Hema Emperor Fresh Series is to let consumers buy at ease and eat with peace of mind!
Since its birth, Hema Emperor Fresh has put forward high standards for seafood and insisted on strictly selecting the freshest taste from the best place of origin. In August last year, the dispute between rainbow trout and salmon was boiling over, and Hema immediately signed a contract with the Norwegian official, bringing consumers high-quality salmon that can be safely eaten, and quickly became one of Hema's mental goods.
Now, Hema started from the root, took the lead in saying no to the market chaos, and through the emperor's fresh disclosure of seafood naming standards, it can not only resolve the trust crisis encountered by salmon, but also give consumers the right to know.
This behavior is worth learning and promoting in the whole industry, and I hope that other enterprises can follow suit and give consumers an understanding!