The author | Gu Han
Editor| Li Chunhui
With the gradual awakening of women's consciousness, women's issues have become a long-term hot topic. The relevant film and drama roundups have been on the file one after another, and inevitably go to the inner volume - or increase the size of the lineup, or "catch the horse" in the content, in order to break the wall out of the circle.
However, is there really only one way to get down? Can a big deal of material produce good female content? Of course not, there has recently been a female variety show that provides a completely different idea.
"Sisters' Fantasy Salon" is a new era of women's mutual aid reality show, by Jing Tian, Lin Yun and other celebrities to create and operate a women's salon, starting from the external modeling, emotional healing, social entertainment and other dimensions, to help women break through themselves at important moments in life and show better themselves.
According to the understanding of hard candy Jun, it can be regarded as a female version and a variety version of "Party A and Party B". Since its broadcast on September 9, "Sisters' Fantasy Salon" has received nearly 100 customers in the first seven episodes. In the eighth and final issue of tonight's (October 25th) update, the directors decided to hold a limited-time co-creation of a women's video exhibition, no longer waiting for customers to come to the door, but took the initiative to issue invitations to provide a place for women to speak and communicate.
The most popular concept in 2021 is the "metacosm", and "co-creation" is one of its basic values. Of course, it is not a new concept, and in the field of cultural creation, the co-creation model has attracted attention even earlier. In simple terms, co-creation is a new creative model that is different from traditional individual creation and is replaced by multiple people working together to complete a content product.
"Sisters' Fantasy Salon" chose the gameplay of co-creation of stars and elements, which can be said to be quite the spiritual purpose of co-creation - the star manager runs the salon as the framework, and the experience of the ordinary customers and the public opinion feedback after the broadcast of the program fill the flesh and blood for it, and many parties jointly create this program.
The video exhibition at the end of the story is not only a summary review of the whole season, but also raises the female mutual aid and content co-creation to a new height.
<h1 class="pgc-h-arrow-right" data-track="10" > a hundred pivotal moments for a hundred women</h1>
In the content field, it is inevitable that there will be blind follow-up to the situation of explosive models, specifically, the most questioned in the recent round of women's variety show boom is: stacking stars, out of reality.
Admittedly, female celebrities are also part of the female team. However, the special work of celebrities is difficult for the general public to replace. And once you want to close the distance and stimulate empathy, you can only make a fuss about private life scenes such as marriage and family, and after all, the connection with the real world is not deep and widespread.
The statistical monitoring report of the 2019 "Outline for the Development of Chinese Women (2011-2020)" shows that in China, more than half of the women in higher education account for more than half, and the proportion of women employed in the whole society continues to remain at more than 40%, which is the real reality.
Undoubtedly, the roles and survival of women in social life are becoming more and more diverse. And "Sisters' Fantasy Salon", with a seemingly dreamy bubble full of names, actually strives to cover a variety of contemporary women and different important moments for different women in the selection of topics.
The salon has received nearly 100 customers, and three or four of them are described in detail in each issue. In terms of age, some youth is just right, and some have gradually been born. The stages of life are also diverse, some are hovering in front of the door of the marriage hall, some break through the audience's cognition of the post-95s, form a family early, and some break the conventional life path, boldly resign to see the world, and live a different life.
The protagonist of the buzzword of the year shared his follow-up experience on the show
In their careers, they each climbed to different heights. Some have just stepped out of the ivory tower and are facing the problem of choosing a career; some are thirty and are considering changing careers or opening up new skills to take the initiative to break through bottlenecks; and some have chosen to leave the metropolis to start a business in the countryside.
The one who left the deepest impression on The Hard Candy Jun was the "Ma Sister" who arrived in the fifth period. Now 59 years old, she wears black clothes with short hair and a stunning aura. Three or four years ago, she was accidentally discovered as a graphic model because of the photos her daughter shared with the circle of friends, and now she hopes to participate in an audition and regain her dream of being an actress. The attitude of fearless age and brave pursuit of dreams touched everyone present.
What is even more rare is that the program chooses a variety of people, but there is no malicious consumption of each other's popularity, nor is there discrimination, pre-emptive praise and depreciation. Whether it is a strong woman in the workplace who rides the wind and waves, a young girl who comes to the door to solve the problem of getting along with her mother-in-law and daughter-in-law, or even a full-time mother of a four-child family, she gets the same respect and listening here.
<h1 class="pgc-h-arrow-right" data-track="43" >stars, ordinary people who help whom, it is really unclear</h1>
The reason why the tone of "Sisters' Fantasy Salon" is so love & peace is related to its program setting. Or rather, it was written in the name of the show early in the morning: Sisters, Salon. Instead of observing from the air like a variety show in the studio, let the stars as salon operators face the ordinary people and use their brains to solve problems for them.
Jing Tian and Lin Yun are all familiar actors. The former is not a regular variety show, and in the show, he unloaded the queen style of Si Teng and became a confidant sister with the empathy ability of the actor. As half a beauty blogger, the latter acts as a beauty consultant in the main group and can also get started to change makeup for customers.
The two men's non-professional status makes the show less condescending and more equal and affinity. Lin Yunhui and customers talk about skin care, Jing Tian mentioned being urged to marry by the elders or her own vision of getting married and having children, which is no different from the girls in life. Compared with rational analysis and guidance, or the upper value of the outline, their feedback to customers is more like the "exaggeration" between sisters - but who can deny the value of "exaggeration"?
The show not only witnessed the self-reconciliation and important moments of the ordinary people, but also witnessed the changes of the celebrities in charge of the people. In the first issue, several people are not only unfamiliar with each other, but also have no clue how to receive customers, and there are some "famous scenes" of cold and awkward chat. And the more later, everyone's business became more and more skilled, the cooperation became more and more tacit, and sometimes they felt enlightened.
It can be said that the two sides not only jointly created the program content, but also completed the common growth in the process.
Especially in the last issue, the most touching part is that the customers of the previous issues return to the salon and bring the follow-up of the story. For example, the second phase held a marriage proposal ceremony with the help of the members of the salon, and the couple who let Jing Tian be touched on the spot broke the defense, this issue once again contributed a simple and sincere confession.
In fact, this issue not only held a video exhibition, but also had such a link in the evening party, that is, to share the women's thoughts collected online and on the same day in an open and anonymous form, and all the people present here worked together to help each other answer questions.
Faced with the problem of "not confident because of ordinary", Li Junxuan, a prosthetic girl, took the initiative to share her experience of facing flaws and laughing at life, giving encouragement to the strange girl on the other end of the screen. Faced with the confusion of whether to speed up the pace of life because of the "insecurity" of parents, Zhou Xiaoxi, an entrepreneurial mother, also put forward her own views from the dual perspective of mother and daughter, telling the other mother that the ultimate purpose of the mother is to hope that her daughter is happy, rather than a superficial single.
For a long time, women have faced the problem of weighing between family and work, family and individual, but modern society has given people more choices, marriage and children are no longer a must, and a new generation of women are excited and nervous to adapt to all this. A "sister" anonymously asked, "Is it wrong that other people's lives are sorted by parents, children, lovers, and even work in front of me, and I just want to put myself first?" ”
Qiu Shuang, a nurse who participated in the 2020 anti-epidemic campaign, shared her story of putting her responsibilities as a medical worker and party member at the forefront, and rushing to the front line without her family and friends. In her view, putting the completion of personal pursuits first is not selfish, "only by taking care of yourself and loving yourself more will you help everyone to love more people." ”
"Sisters' Fantasy Salon" is committed to telling women's stories, tapping into women's power, and providing women with a platform to speak up for themselves. The final episode gave up more voice and completely handed over the microphone to the ordinary people, which can be said to be a dream ending that is very consistent with the tone of the program.
<h1 class="pgc-h-arrow-right" data-track="44" > open to reality and co-create with society</h1>
The spirit of co-creation is not only reflected in the star exchange and co-creation in the program, but also in the outside of the program. As mentioned before, from the topic of selection, "Sisters' Fantasy Salon" actively reflects social reality and current hot spots, and after each episode of the program is broadcast, according to different themes and protagonists, it will refine and throw some interactive topics to the majority of netizens, and the artists will follow up on social media, guide them, and invite more netizens to participate in the discussion.
For example, in the talk show boom in recent years, many female talk show actors have generously walked to the front of the stage to spit out their tongues, contrary to traditional discipline and showing a different face of women. The third episode of the show also featured a talk show actor, Wang Apple, as a guest at the fantasy salon.
Defering to her professional nature and talking generously and interestingly, she quickly won the favor of the managers, but she also said bluntly that this sense of humor also made her repeatedly waterloo in the blind date market. "It's not that they (the boys) don't like me, they just like to be brothers with me." Related topics appeared on Weibo's hot search that night, and many emotional bloggers or ordinary netizens participated in expressing their views, and the topic was read by up to 160 million.
Some topics are more universal, such as the second issue of the #Is it right to report good news or worries to parents, which makes many young people who are working outside deeply empathize, and some bloggers look at problems from the perspective of their parents, or put forward different answers with a more rational attitude.
There are also some topics that are relatively mild, such as the seventh issue of #How unforgettable are the rural memories of childhood#, which aroused the desire of many netizens to share, and even some blue V participated in it, posting beautiful pictures of the local golden autumn season.
It can be said that the views and experiences of netizens who spontaneously contribute in the discussion, and what they see and hear are also part of co-creation. What is even more rare is that the radiation range of some segments of the program has exceeded the audience of the entertainment program, but has triggered follow-up reports by non-entertainment media, which has played a certain social benefit.
On March 18 this year, the Ministry of Human Resources and Social Security, together with the State Administration for Market Regulation and the National Bureau of Statistics, jointly released 18 new occupations. More and more emerging professions such as Internet marketers, e-sports players, and drinkers have begun to receive attention and recognition from society. The fourth issue of "Sisters' Fantasy Salon" is a special edition of emerging professionals after 95, including SECRET ROOM NPCs, professional organizers and funeral administrators.
They confided to the managers the bitterness and joy behind these professions. For example, Hu Shihan, an NPC in the Chamber of Secrets, performs 150 times a month. Immersed in the role for a long time, she feels that the space occupied by "herself" in her life and work is squeezed smaller and smaller, and she is troubled by how to withdraw. On the one hand, lu Pengxin, a funeral administrator, sincerely loves this industry that "can feel the warmth of life", on the other hand, she also has to face the colored eyes of others, and even the confusion of relatives and friends.
The contact with them made Jing Tian issue the golden sentence that "no one stipulates that everyone must grow into a rose to be successful", and more importantly, the program let more people know about these emerging professions, so that the practitioners of these professions also feel warm.
All in all, women's problems are not only affecting women, nor should they be paid attention to only by women, but deserve the attention of the whole society. Correspondingly, women's themes are also seemingly vertical, but in fact, the public can no longer be popular topics. "Sisters' Fantasy Salon" has made a good demonstration, it is not harsh, not closed, but with an open and inclusive attitude to show women's beauty and troubles, and finally in a co-creation way to achieve a strong connection with reality.