Author / SYX
The summer file war has finally come to an end, and in September, the broadcast of episodes on satellite TV platforms and online video platforms is facing many unstable factors.
"Qinglang" continues to be carried out, "traffic drama" is in the spotlight, if you are not careful, you will fall into the storm of fans tearing each other apart, and the platform scheduling must be cautious.
After guangming daily vigorously criticized the chaos in the market, the "Circular" of the Central Propaganda Department once again named the wind of delay and reform as a new problem, and the hot spot of interest in "delay and reform 101" changed from a summer limit to a hopeless broadcast.
Approaching the "Eleventh", the schedule of another major reality-themed tribute drama "Meritorious Service" in the "4+2+1" key dramas of the General Administration is gradually becoming clear, and it is expected to land on a number of Taiwan network platforms on September 26.
The satellite TV platform seeks stability and flexible scheduling to ensure that "Meritorious Service" is broadcast on schedule
Satellite TV platform episodes are set to twist and turn. "Clear" intensity is unprecedented, strict crackdown on the "traffic" fans tear each other in the environment, CCTV + five first-line satellite TV golden file episodes to seek stability, "traffic" starring the temporary change of the series is forgivable, fans should be rational.
Safety or not is the primary measurement factor for the current satellite TV platform scheduling. Although the potential of explosive models is valuable, the low-risk anti-war dramas, sweet pet dramas, and tribute dramas still have great scheduling advantages.
After the end of Hunan Satellite TV's golden file "With Junge", "Radiance" starring Zhang Xincheng and Cai Wenjing was broadcast. The story tells that in Shanghai in the 1920s, young people with lofty ideals did their best to benefit the people and rejuvenate the country. Like the anti-war drama "Code Name Mountain Leopard" broadcast by YangBa, the theme of "Radiance" is quite "Wei Guangzheng", which is more in line with the gift atmosphere before the arrival of "Eleven".
Jiangsu Satellite TV's new round of golden file drama is "Who Give Me Others", which has been broadcast on September 8. Safe sweet pet theme, inspirational youth growth theme, almost no risk.
After "Children of the Qiao Family", the "Jiangsu-Zhejiang Alliance" temporarily dismantled the gang, and Zhejiang Satellite TV's "Hello, Procurator" took over, jointly produced by the China Procuratorial Publishing House and the First Branch of the Beijing Municipal People's Procuratorate, "After The New Round of Procuratorial Reform in China, the first industry drama organized and created by the procuratorial organs" is expected to end on September 29.
Oriental TV's golden file is currently broadcasting "My Bargain Queen", which is expected to end on September 25. In the new round of succession dramas, the star-studded major reality theme tribute drama "Meritorious Service" has been included in the scheduling plan and is expected to be broadcast on September 26. The drama is directed by Zheng Xiaolong, Shen Yan, Lin Nan, Yang Wenjun, Mao Weining, Kang Honglei, Yan Jiangang, Yang Yang as the unit director, Wang Xiaogun, Gong Xiangdong, Xu Su, Li Xiuwen, Chen Feng, Song Fangjin, Shen Jie, Wang Xiaoping, Lei Jiayin, Jiang Xin, Tong Dawei, Wang Lei, Guo Tao, Huang Zhizhong, Huang Xiaoming, Zhou Xun, Zhang Songwen, Chen Hao as the unit director, Divided into nine units: "Yu Min", "Shen Jilan", "Sun Jiadong", "Li Yannian", "Zhang Fuqing", "Yuan Longping", "Huang Xuhua", "Tu Youyou", "Zhong Nanshan", Tell the story of 9 meritorious characters.
It is not only Oriental Satellite TV that plans to schedule "Meritorious Service". In order to achieve the multi-satellite TV platform of "Meritorious Service" to be broadcast as scheduled, Jiangsu Satellite TV's "Who Gives Me Up", Zhejiang Satellite TV's "Hello, Procurator", and Beijing Satellite TV's "Liu Yong's Pursuit of the Case" have all made flexible changes in the schedule. "Who Give Me Up" was simulcast from Monday to Thursday, "Hello, Prosecutor" was broadcast once a day from September 24 to 29, and "Liu Yong's Pursuit" was broadcast three episodes on September 18 and September 25, only to achieve the realization of "Meritorious Service" on the four platforms on September 26.
After the end of the "Code Name Mountain Leopard" currently broadcast by Yangba, a new round of successor dramas is "Railway Storm", which has been scheduled to be broadcast on September 16. Like "Code Name Mountain Leopard", "Railway Storm" is also a war drama, which was broadcast on the ground station earlier, and the central eighty-two rounds were on the star.
The network platform is rehearsed after the review, and the investment is smoothly parachuted at any time
Unlike satellite TV platforms that rely on copyright dramas, the four major online video platforms have a large number of self-made dramas in hand and are rich in inventory. The biggest uncertainty comes from the force majeure on the policy side. Artist thunderstorms, cracking down on "traffic" and "delaying reform" have all put pressure on the scheduling of episodes on online video platforms.
Although it is important to strive for a good schedule, but in the face of many risk factors, the scheduling of episodes on online video platforms must be decided quickly. The lessons of "Beacon Flow gold" and "Hao Yi Xing" are in the front, in the case of not considering the needs of the stars, the network video platform drama series only needs to consider the necessary distribution license + online filing number in the process, as well as the investment situation.
In Youku's newly released September film list, "Today is not the last day" has been scheduled to be launched on September 15, Youku, Tencent video simulcast, "Goodbye! Mother Adult" and "Big Sauce Garden" are also expected to be broadcast. "Goodbye! "Mother Adult" is Youku's self-made drama, "Today is not the last day" is produced by Ali Pictures, Youku has the absolute autonomy of two dramas, and the setting is relatively free.
Produced by TVB, "Big Sauce Garden" was broadcast on TVB last year and is expected to be launched on Youku "Hong Kong Theatre".
In the new episodes of iQiyi in September, "I Am Really a Big Star", "Goodbye That Day" and "The Amazing Miss D" were all included in the scheduling plan. "I Am Really a Big Star" is produced by Tencent Pictures and Xinli Media, starring Wei Daxun, Xin Zhilei, Zhang Yishang, Gao Yuxi, Chen Yiyao, Li Chongxiao, Ma Li, Zhang Zixian, telling the story of the original world changed by a mysterious game, with the help of this game, the protagonist starts from a small broadcast host and becomes a big star step by step.
Tencent Video's three episodes that have been officially announced so far include September 14's "Set Sail: When the Wind Rises," September 15's "On the Field of Hope," and September 16's "Little Brother Who Lives Across from Me." Another production of "Guozijian came a female disciple" has obtained the online record number, and "Good Words and Writing" has obtained a distribution license and can be parachuted in at any time.
Mango TV's "Dear Brother" is scheduled to air on September 15, and two other self-made dramas, "Party A Who Lives Next Door to Me" and "If the Voice Has Memories", are expected to meet the audience in September.
On the whole, the freedom of episode scheduling on online video platforms is greater than that of satellite TV platforms, especially self-made dramas, and under the premise of no force majeure interference, online video platforms almost enjoy 100% autonomy in setting files. However, as far as the specific schedule is concerned, the online video platform pays special attention to the investment situation of the series. Review is the first hurdle, and investment attraction is the second measure. In the past, there have been many dramas that have obtained a distribution license, and "Youai Tengmang" has also released a signal that it is about to be finalized, but it has not met with the audience for a long time, and the problem may be that the investment situation is not ideal.