Hefei Science and Technology Rural Commercial Bank: Walking in the customer base "science and technology bank small section"

2021-10-27 08:31:37

A few days ago, Hefei Science and Technology Rural Commercial Bank officially released the mascot "Xiaoke" through the official WeChat, and launched a set of emojis. As soon as the "small section" was released, it attracted the attention of everyone, and there were countless fans.

It is reported that "Xiaoke" is one of the important contents of the construction of the corporate culture of science and technology bank, which is hand-painted by professional designers and voted by all employees of the bank, and stands out in multiple images.

"Xiaoke" takes the science and technology finance brand "Xiaoke" of the Science and Technology Bank as the design prototype, with a science fiction appearance and rich connotation, which not only reflects the market positioning of the Science and Technology Bank of "serving technology, serving the locality and serving the citizens", but also shows the corporate culture of "relaxation, harmony, hard work and dedication" of the science and technology bank. The memes released at the same time are lively and cute, combining the elements of technology banking with youthful expressions, integrating daily scenes and voices, and conveying the service concept of technology banking to each customer.

At present, the "Xiaoke" emoji has landed on the WeChat public account platform, users can download it through the official WeChat Tweet scan code, or click "My" - "Emoji" in WeChat, search for "Xiaoke", and download a full set of emojis.

Innovative publicity methods, enhance brand effect, enhance the interaction between banks and customers, science and technology bank insight into the hottest and most innovative network resources, the use of the current people's favored discourse symbols, with young, life, interesting expression, so that the high-quality service and good image of science and technology bank deeply rooted in the hearts of the people. (Zhou Tiantian)

Hefei Science and Technology Rural Commercial Bank: Walking in the customer base "science and technology bank small section"

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