When is the tourist season? Naturally, it is a small long holiday of Golden Week such as New Year's Day, "May Day" and "Eleventh". Taking this year's "Eleventh" holiday as an example, people's willingness to travel is still strong, and the number of tourists in tourist attractions and scenic spots is increasing. The Beijing News reporter learned that starting from October 1, Qingdao Sunac Ardor Town officially opened to welcome guests, and the first day of opening was full of rooms, and the passenger flow exceeded 10,000. At the same time, the new formats such as The Man Life Space Ardor Flower Street, the Tangfeng Ancient Town Ardor Flower Island, and the Net Red Building Group Moon Sky Wedding Hall, the Flower Flying Carpet, and the Diamond Restaurant were favored by tourists as soon as they were unveiled.
In the eyes of industry insiders, as Sunac's first cultural tourism town work, Qingdao Sunac Ardor Town is not only a strategic precursor and practice of Sunac, but also a new product created by Sunac from building a good house to building a beautiful city, gathering the strength of five major industries, and taking this as the starting point, it is committed to creating a new benchmark for China's sojourn and vacation.
Since October 1, Qingdao Sunac Ardor Town has officially opened to welcome guests.
Under the new consumption era, we will honor a better life with a new pattern of cultural tourism industry
The "Nineteenth National Congress" pointed out that the main contradiction in our society has changed from "the contradiction between the people's growing material and cultural needs and backward social production" to "the contradiction between the people's growing demand for a better life and unbalanced and inadequate development."
At the same time, the epidemic has brought subversive changes to the global economy, and the global cultural tourism industry has been greatly affected. Subsequently, China has a far-sighted proposal to accelerate the construction of a new development pattern of "taking the domestic large cycle as the main body and the domestic and international dual cycles promoting each other", smoothing the overall production, circulation, consumption, distribution and other links of the country, and improving the resource allocation efficiency and economic cycle efficiency of the whole society.
Meituan data shows that the demand for National Day travel has recovered significantly this year. In 2021, the number of intended trips on National Day increased by 49% year-on-year; among them, the number of people intending to travel out of the province accounted for 57%, with a growth rate of 44%; the number of people intending to travel in the province accounted for 45%, with a growth rate of 64%. Affected by the uncertainty of the epidemic and factors such as "local festivals", peripheral tours and short-distance tours were popular among consumers during the Eleventh Period, and the growth trend was obvious.
Among them, the central function value of the cultural tourism industry is prominent, and it is one of the pull engines of the country's new economy in the next stage. It is reported that during this year's National Day, there are many kinds of cultural tourism projects across the country, the tourism market experience is rich, and the popularity is hot, which drives the deep release of cultural tourism consumption potential. Among them, Qingdao Sunac Ardor Town officially opened on October 1 to welcome guests, the first day of opening full of rooms, the flow of passengers exceeded 10,000; the long living space Ardor Flower Street, Tangfeng Ancient Town Ardor Flower Island and the net red building group Moon Sky Wedding Hall, Duoduo Flying Carpet, Diamond Restaurant and other new formats were favored by tourists as soon as they were unveiled.
Among them, Sunac Cultural Tourism, a micro-resort tourism destination created by Sunac Cultural Tourism with the theme of "Poetry Wine Tea Field, Dream Residence, Tibetan Horse", has the first homestay cluster in northern China, covering ancient and modern characteristic cultural scenes, and has eight major homestay brands, presenting eight kinds of "Fanghua Time". In addition to living, there are also immersive Tangfeng commercial streets and "24 play teams", providing tourists with a comfortable holiday life choice, which has become a new attraction for this year's National Day outing.
Qingdao Sunac Ardor Town's micro-holiday tourism destination Atour Huayu has the first homestay cluster in northern China.
In fact, with the adjustment of national policies, the social changes under the new consumption era, and the pursuit and yearning of contemporary people for the beauty of life, China is ushering in a new era of consumption, and is also facing higher-level consumers, and the cultural tourism industry is ushering in a new development pattern. Among them, the high-frequency and low-density cultural tourism holiday consumption model represented by the cultural tourism town is becoming an important point of force in the new era.
Industry insiders pointed out that the characteristics of the scale of the cultural tourism industry and the cultural tourism town can optimize the spatial layout of the national land, open up the economic cycle of different regional spaces of "provincial", "city" and "county", smooth the allocation of production factors between regions, promote the integration of industrial chains of different orders of magnitude in the region, and promote the people-oriented green habitat, and the new urbanization construction with culture as the core and commerce as the extension, and effectively promote the smooth flow of the domestic cycle.
It is based on the profound insight into China's consumption upgrading and a better life, in recent years, Sunac China has not only adhered to the core business of real estate, but also continuously advanced high-quality products and services around "real estate +". At the same time, with the advent of the new era of consumption, Sunac has studied the travel needs of contemporary customers, immersed itself in deep cultivation, and taken the ideal sojourn life of Chinese families and faraway places as the original intention, thus launching Sunac's first cultural tourism town - Qingdao Sunac Ardor Town.
Sunac's first cultural tourism town "Ardor Town" was fully unveiled
Qingdao Sunac Ardor Town, located in Zangma Mountain, is the first cultural tourism town launched by Sunac.
At the Brand Launch Conference of Sunac Ardor Town on September 24, Jing Hong, Executive Director, Executive President and President of Beijing Group of Sunac China, said: "Driven by the development strategy of 'Lingshan Bay in the East and Zangma Mountain in the West', in 2017, Rongchuang as a co-builder joined this blueprint, based on the location advantages and rich resources of Zangma Mountain, we sublimated the longing human settlement life and created a cultural tourism town project - Qingdao Sunac Ardor Town. After nearly four years, we have accelerated construction and operation, upgraded the content of vacations, and continuously enriched various formats, providing an answer sheet for everyone to see the bloom of poetry and distant places today. ”
Dong Jinwu, deputy commander of the Development and Construction Headquarters of Qingdao Lingshan Bay Film and Television Cultural Industry Zone and executive deputy commander of the Development and Construction Headquarters of Qingdao Zangma Mountain Tourist Resort, said, "Qingdao Zangma Mountain has superior resource endowments, thick Tibetan horse culture, and mature living facilities, which is very suitable for the development of cultural tourism industry. Sunac has taken root in Zangma Mountain to build a benchmark for China's cultural tourism town, Qingdao Sunac Ardor Town, promoting the integration of culture and tourism, helping rural revitalization, and will become a new business card of Qingdao tourism and a city 'back garden' for leisure and vacation."
According to Sunac, the first Ardor Town in Qingdao's Zangma Mountain, relying on the superior natural mountain water resources as the background, with the poetic pastoral as the core, rooted in the cultural heritage of orientals, painted the life style that contemporary people yearn for, and strived to create a composite cultural tourism town integrating pastoral pastoral, ecological Tibetan horse, hidden vacation, film and television tourism, golden health care, and homecoming residence, creating an ideal 1.5 residence for Chinese families.
In fact, from the debut of the first phase of Qingdao Sunac Ardor Town in August 2018, to the establishment of the Ardor community, the release of the Rongaijia brand, the delivery of the first phase of the courtyard, the launch of Ardor Flower Street, the opening of Li Ning Sports Center and the presentation of the Moon Sky Wedding Hall, Qingdao Sunac Ardor Town has gradually matured, so that the dream of "poetry and far away" has gradually emerged.
With the advancement of construction and operation, Qingdao Sunac Ardor Town has matured step by step.
Ardor Town will be promoted to the whole country to create a new benchmark for the cultural tourism industry
As the pioneering work of Sunac's transformation from "high-end boutique life" to a higher-level "beautiful life", the birth of Ardor Town contains Sunac's exploration and planning of a better sojourn life. It represents another kind of imagination and realization of Sunac for a better life.
It is reported that with the gradual realization of the first Ardor Town, Sunac will take Qingdao as the starting point, inherit the connotation and essence of Ardor in Zangma Mountain, promote Sunac Ardor Town to high-quality cities with cultural tourism potential in the country, make Sunac Ardor Town a new cultural tourism business card of the national high-quality cultural tourism city, create more desirable beautiful life, actively explore and cultivate new formats and models of cultural tourism leisure tourism, and use practical actions to cash in the "poetry and far away" of an era.
Therefore, Qingdao Sunac Ardor Town is not only a strategic precursor and practice of Sunac, but also a new product created by Sunac from building a good house to building a beautiful city, gathering the strength of five major industries, and taking this as the starting point, it is committed to creating a new benchmark for China's sojourn vacation.
Sunac said that the birth of Ardor Town is timely, it is a strong evidence that Sunac promotes "new consumption" with high-quality "new supply", and at the same time participates more deeply in the joint construction of the city with the help of industrial advantages, and is also a further implementation of Sunac's grand strategy of cultural tourism. Just as Jing Hong said, "From the Chinese family good life integration service provider to the co-builder of a beautiful city, Sunac has always been following the trend, in this new era of consumption upgrading, Sunac has always resonated with the same frequency with the city, joint empowerment, and common growth." ”
Beijing News Editor Yang Juanjuan Proofreader Lu Qian
Image courtesy of the enterprise