"Children's economy" often refers to economic activities that take children aged 3-14 as the main demand and revolve around the overall consumer demand of children, including children's products, children's toys, parent-child entertainment, parent-child services, parent-child education, parent-child medical care, etc. As soon as the "three-child" policy decided to be implemented on May 31 this year, the status of the children's economy in the current consumer economy has become unshakable.
China's family-oriented children's consumer market has become a blue chip stock in commercial development, not only occupying a huge proportion of the commercial market, but more importantly, it is related to the healthy growth of children in the future. Therefore, shopping malls in major cities want to seek breakthroughs in the fierce competition in the same industry, deepen the experience in the children's format and form a differentiated operation, which is one of the key elements.
In the current consumer group of commercial squares, women and children are a special group, and they are also the most active group in the domestic consumer group and the group with the greatest influence on family consumption. The younger generation of parents pay more attention to the quality of life and are more willing to spend money to buy happiness for their children. Strollers are undoubtedly the most popular children's format.
Bubble Rabbit shared stroller, composed of self-developed smart cabinets and baby carriages, with the help of the current development of the Internet of Things, upgraded to a children's car that can be used through mobile phone WeChat or Alipay scan code payment. Once launched, it brought children and parents an extraordinary experience of use, and quickly grew into a dark horse in the field of children's economy.
For the shopping mall, a parent is walking around the mall with his child in his hand, very tired. There can be something that can divert children's attention, such as the bubble rabbit sharing stroller, which can free parents' hands. Children harvest happiness, parents alleviate fatigue. And usually a child will be accompanied by 1-4 adults. There is such a supporting facility, which can allow parents to stay for a long time, enhance popularity, and promote the consumption of the entire mall.
For parents, in the current process of children's growth, strollers have evolved from "luxury goods" to necessities. There are many types of strollers on the market, and the quality is uneven, and if the family buys it, it will not only have a short use cycle, but also idle and occupy the place. Bubble Rabbit sharing stroller to the rigid needs of young children to play as the entry point, greatly saving the cost of toys for "families with children", and allowing children to harvest happiness at the same time, parents can also enjoy shopping, entertainment and leisure fun together.
When eating fifty cents of spicy strips and soda can be happy for a day after the 80s and 90s, parents have become the main force of consumption, accompanied by the change of parenting concepts and consumption concepts. This has also gradually heated up the "children's economy" of urban shopping malls and become a new commercial growth point. Bubble Rabbit sharing stroller combines the children's economy and the sharing economy, so that the baby carriage is a shared rich content, and the sharing is extended for the stroller, which has become a popular project for major commercial squares to be introduced.