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Wen | game Gyro Yudian
Lead:
Shenzhen e-sports in the eyes of insiders and outsiders.
<h1>In 2018, Shenzhen was once again "forgotten" by e-sports clubs</h1>
For players and game practitioners living in Shenzhen, Shenzhen has always had a feeling of being "habitually forgotten" by Chinese e-sports, especially e-sports clubs.
Speaking of "League of Legends", this year's "League of Legends" implemented a home-and-away system, and e-sports clubs began to spread from the geographical "decentralization" to all parts of the country, selecting their respective home stadiums.
Needless to say, more than 90% of China's e-sports clubs are stationed in Shanghai, and the club's respective echelon construction and academic affairs system also remain in Shanghai; in Beijing, RNG home debuted in Wukesong, and Jingdong E-sports also announced that the home stadium will be settled in Beijing; to the west, the mountain city of Chongqing won the snake, rongcheng Chengdu won OMG, the ancient capital of Xi'an, WE wanderers home; to the east, Hangzhou also has LGD.
The east, west and north have it, and at present, only south China has not yet settled in e-sports clubs, and compared with Guangzhou, which is still among the EDG inspections, Shenzhen is even more without any news, and habitually "insulated" from e-sports again.
Shenzhen has stayed for a long time, the industry has gone a long way, there are many people in their hearts will put a question mark, the north of Guangzhou, Guangzhou, Shenzhen, the north of Guangzhou, backed by the advantages of the Bay Area, the Internet industry is developed, and at the same time there is a leading e-sports enterprise Tencent sitting in Shenzhen, why are there few clubs favored.
<h1>Inappropriate? Shenzhen in the eyes of people in the e-sports circle and outsiders</h1>
Some time ago, when the game gyro interviewed Pan Yibin, general manager of EDG club operations, he also asked questions about related issues.
Game Gyro: How do traditional e-sports clubs see the city of Shenzhen?
Pan Yibin: "Shenzhen is not our area at present, I have been in Shenzhen for many years, about six years, I personally feel that Shenzhen is a very hard-working, very dynamic, and developing very fast city." ”
"But I have always felt that Shenzhen's overall educational resources, including the resources of young users, are actually different from other cities, because the vast majority of people in Shenzhen are young people who are working hard for their careers, are fresh graduates of college, but the young, spectators, the main users of the event will be less, and the main users of e-sports events seem to be in this area of Shenzhen, compared with other cities, there is still a slight gap."
Game Gyro: So what advantages do you think you will have if you do e-sports in Shenzhen in the future?
Pan Yibin: "First of all, I think the biggest advantage of Shenzhen in doing e-sports may be because most of its products are still relying on the Tencent system, because Tencent is in Shenzhen, which is a very big advantage." ”
"There are also a lot of professionals and young talents in Shenzhen, and now the practitioners of the e-sports industry, in fact, the age requirements may be younger, and they may also become the largest and most important component of the industry practitioners in the future, I think this is the two major advantages of doing e-sports in Shenzhen."
Relative to the consideration of insiders in e-sports, the rapid development of e-sports in the past two years has also attracted the attention of outsiders, Xiaoming, a senior practitioner of real estate companies, has been running in Shenzhen and Hong Kong in recent years, and he also has brokerage companies under his name, he wants to find some suitable projects in Shenzhen to combine with e-sports, including clubs.
However, after running down for a while, he also felt that it was still difficult to combine real estate and e-sports clubs in Shenzhen, first of all, he still believed that real estate and e-sports cooperation would be a win-win situation:
"Commercially speaking, real estate can open up offline development for e-sports clubs, as well as bring better business models, and in Shenzhen can also strengthen cooperation with Hong Kong and Macao, and e-sports in simple terms, at least in terms of land acquisition can also alleviate the pressure currently faced by real estate developers, the same e-sports is also more optimistic from all walks of life, becoming a cultural industry that gathers young people and mainstream people in the future, and cross-border cooperation can undoubtedly produce many sparks."
But he also said: "The development of the city of Shenzhen is faster than many people imagine, there are many industries that choose Shenzhen, and there are more choices in Shenzhen, compared to such an emerging cultural industry as e-sports, in terms of commercialization, the relevant departments and practitioners are more optimistic about other mature industries, and Guangdong's support for e-sports is not as good as Shanghai." ”
"At the same time, real estate is a very complex commercial body, both to consider the service facilities, like transportation or something, but also to grasp many related policies, in the short term, Luohu, Futian, Nanshan is difficult to have the opportunity to belong purely to the e-sports club, to do a bigger project, may also run to Longhua and even some surrounding areas, of course, this is our outsiders' views, insiders may not see it this way."
<h1>With the advent of the mobile e-sports era, GK has become a representative of local clubs in Shenzhen</h1>
Of course, why are we talking about the "few" e-sports clubs in Shenzhen, rather than the "no" e-sports clubs, because compared with the many traditional e-sports clubs mentioned above, in fact, with the rapid development of e-sports in the past two years, more and more new e-sports forces have joined.
GK Club can be said to be the representative of Shenzhen's local e-sports clubs, and they have been in the army for two years, and last year they became the first club to publicly announce financing and focus on "Glory of kings".
In this year's "Glory of Kings" KPL event, GK has reached the final four all the way, including a four-game four-win match in the losers' final in the Western Division, letting four chases and three beat JC, making it the first time in KPL history to complete a 0:3 reverse game.
In a previous interview with GK founder Zhang Yang, he said:
"GK's opportunity, the purpose of GK, is also hoping to take root in Shenzhen, like in Shenzhen, we also have e-sports halls, mobile games, e-sports self-media and other businesses, I think Shenzhen city is particularly good, but the cultural atmosphere is relatively weak, and sports, competitive things are still a kind of industry that stimulates culture, I just want to take root in Shenzhen, put the club in Shenzhen to do well, we chose to do the development direction of comprehensive operation."
"The purpose of the planning of the teams under the GK Club is to hope that each project can reach the forefront of the country and enter such a level as the Super League."
<h1>epilogue</h1>
Objectively speaking, Shenzhen's e-sports club circle, the role played in today's industry, the attraction of e-sports clubs, relative to the comprehensive strength of Shenzhen is slightly backward, this is also in the sports circle, the Chinese Super League has not seen the figure of Shenzhen team for many years, the CBA is better, but it is only at the middle and upper level.
However, we can also see that with the popularity of mobile e-sports and the maturity of the development of various e-sports ecosystems, e-sports clubs have become a part that capital and practitioners are more willing to try.
In the view of the game gyro, grasping the advantages of manufacturers and talents, and grasping the variable of cooperation with Hong Kong and Macao is the key to whether Shenzhen can recruit and incubate more excellent e-sports clubs in the future, which is also a challenge for e-sports practitioners who are interested in Shenzhen, and the game gyro will also maintain long-term attention to this.