Look at the news Knows reporter Xie Danqing Jin Puqing
2021-10-26 19:19
The CIIE has been successfully held for three sessions, and the spillover effect is increasing day by day. Exhibits become commodities, exhibitors become investors, and the Expo allows international commodities, funds and other elements to continuously enter the Chinese market, and has become an important platform for foreign-funded enterprises to deeply cultivate the Chinese market and share China's development dividends.
Clear and tasteless, smooth on the palate. This is a cup of direct drinking water, from the Israeli "black technology" air water machine. The top floor of this small building in the Lujiazui Riverside Industrial Zone is the China headquarters of israel's Yiyi Group.
As the "dark horse" of the Expo, the company has developed in the Chinese market at an extraordinary speed. Last year, with the help of the Lujiazui Administration, the company overcame the impact of the epidemic, completed the company registration, headquarters site selection and decoration, and officially settled in March this year. At this year's Expo, the exhibition area of the enterprise has not only quadrupled, but more importantly, the air water machine has finally been able to achieve on-site sales.
Ivan, general manager of Yiyi Shanghai Industrial Co., Ltd., said: "So this year's Expo is definitely a sales for our company, which is a starting point for mass sales. ”
Feng Ji, deputy director of the Economic Development Department of the Lujiazui Administration Of the Shanghai Free Trade Zone, said: "We have also seen that in the past three years, Ivan's products have also changed from a product to a commodity, so he has actually upgraded from an exhibitor to an investor." ”
This is the Nanxun Economic Development Zone in Huzhou, Zhejiang. The intelligent manufacturing base of Israel's Yiyi Group is under intensive construction. It is expected that the structure will be capped within this year and put into production next year, with an annual output of up to 150,000 air water generators. The Chinese partner of the project is the hand held at the second CIIE.
Peng Cong, executive director of Gaofeng Technology (Zhejiang) Co., Ltd., said: "The strong cooperation between our two companies can bring Israel's black technology to China and achieve localization production, which is very helpful for the development of the Chinese market, including the development of the surrounding Asia-Pacific market." ”
From two years ago, when I didn't know anything about the Chinese market, to today's "sales + manufacturing" full-chain layout, the "dark horse" of the Expo, has begun the process of deep ploughing the Chinese market.
At the same time, the Expo also makes the industry "hidden champions" who have been deeply involved in the Chinese market for more than 20 years no longer "invisible". Here is located in the Logistics Warehouse of continental Group in Jiading, Shanghai, with the help of Jungheinrich, more than 2,000 cubic meters of goods are automatically stored and automatically picked up every day.
Lin Jia, director of supply chain management at Continental's Jiading manufacturing site, said: "Now we only need about a quarter of the floor space. ”
The "hand-in-hand" between Continental and Jungheinrich stems from the platform built by the Expo. At the second CIIE, Jungheinrich's "paperless" and "unmanned" automatic logistics system solutions were favored by Continental, which stood out from many bidders and landed in Jiading. Now, this set of "star products" has not only successfully landed in China, but also its research and development and manufacturing have been localized.
Steven Crottenthaler, deputy general manager of Jungheinrich's Kunshan plant, said: "When we first demonstrated this equipment at the Expo, we had started its local manufacturing, established a localized supply chain, and basically, we had achieved more than 90% localization of supply and production. ”
At present, enterprises are also accelerating the iterative upgrading of products for the Chinese market, and expanding production capacity by optimizing production processes and increasing production lines.
With the continuous release of the dividends of the Expo, China has become one of the three core markets that stand shoulder to shoulder with Europe and the United States in terms of Jungheinrich's global R&D, production capacity and supply chain layout. Last year, Jungheinrich moved its Asian headquarters from Singapore to Shanghai
Bai Daping, General Manager of Jungheinrich China, said: "Ciie will become the touchstone for advanced products and solutions, and also promote Jungheinrich to localize more products.
(Look at the news Knows reporter: Xie Danqing, Jin Puqing Editor: Xia Dingwei)