On October 16th, the 8th China International Copyright Expo, hosted by the National Copyright Administration and hosted by the Zhejiang Provincial Copyright Office and the Hangzhou Municipal Government, opened at the Hangzhou Baima Lake International Convention and Exhibition Center. Ke Cheng's series of copyright works such as "Yudong Peasant Painting" and "Five Elements of The Misty Mountains" made a stunning appearance at the exhibition.
Zhang Jianchun, deputy director of the Central Propaganda Department, and Zhu Guoxian, member of the Standing Committee of the Provincial CPC Committee and director of the Propaganda Department, visited the Quzhou Pavilion for guidance, listened to the brand building of "Nankong Holy Land, Quzhou Youli" and the introduction of Yudong Village, "China's First Peasant Painting Village", and watched the "Two Sons" culture and the copyright design of Yudong peasant paintings, and vigorously praised quzhou's copyright.
The Yudong peasant paintings and derivative products exhibited in the Quzhou Pavilion include the "Yudong Peasant Painting & Wanshili" joint silk scarf, the four-piece set of peasant painting beds, and the series of cultural and creative products of peasant painting ceramics. These works are full of local nostalgia and depict "the happiness of labor, the joy of harvest, the joy of festivals, the leap of the new era and the yearning and pursuit of the masses for a better life in the future". The paintings of Yudong peasants with bright colors, diverse ornaments and exaggerated forms, and the novel and unique ceramic cultural and creative products instantly attracted the attention of many guests, adding a unique regional cultural charm to the exhibition hall.
In recent years, with the support of party committees and governments at all levels, YudongCun has realized the diversified development from selling paintings to selling cultural creations, selling copyrights, selling screensavers, and selling packaging by digging deep into the genes of the peasant painting industry. Today, Yudongcun has cooperated with Quzhou Haomenglai Group to develop farmer painting bedding, cooperated with Huawei to develop farmer painting mobile phone wallpaper, and uniformly produced the "Eight Ones" characteristic industries such as Demenlong handmade Yang noodles, broadening the online copyright income of farmer painting and improving the added value of local farmer painting brands.
The copyright work of "Five Elements of the Misty Mountains" created by Liudao Fishless Animation Studio was also unveiled at the edition expo. Based on Chinese painting, "Five Elements of the Misty Mountains" creates a tough and uninhibited painting style, which is unique in the field of two-dimensional animation and is highly acclaimed. The works exhibited this time include the "Five Elements of the Misty Mountains" art setting set, acrylic plates, acrylic keychains, mouse pads, metal bookmarks, postcards, hanging pictures, etc.
It is understood that the holding of this edition of the Expo is an important measure to implement the "Outline for the Construction of an Intellectual Property Power (2021-2035)" issued by the CPC Central Committee and the State Council recently, and is also an important starting point for accelerating the construction and improvement of the national copyright exhibition authorization trading system and promoting the high-quality development of the copyright industry. Next, Kecheng will continue to make efforts to comprehensively improve the level of copyright work, promote the innovative development of copyright services such as Yudong Peasant Painting and "Five Elements of The Misty Mountains", and create the best environment for kecheng's cultural prosperity.
Text Image: Lai Xiaolan (Correspondent Wang Junyang) Part of the source quzhou release, Gouxi Township People's Government
Production: Lai Xiaolan
Editor-in-charge: Chen Lan
【Source: Kecheng Release】
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