Last year, the national comic "Five Elements of the Misty Mountains" landed on a certain station, and immediately with high-quality play, it only took three episodes to gain hundreds of millions of views, and was praised by CCTV. This year's national comics also appeared in the "Pillow Knife Song", a work that exploded. However, the attention of "Pillow Knife Song" is not as high as that of "Five Elements of the Misty Mountains", and his broadcast volume on the Penguin platform with a lot of traffic has not exceeded 100 million, and it has not been positively reported by the TV media, let alone on CCTV. "Five Elements of the Misty Mountains" and "Pillow Knife Song" are both benchmarks for national comic dramas, why do similar statuses have completely different treatment? On this issue, the following small editor will express some personal views for your reference, as follows:
<h1 class="pgc-h-arrow-right" data-track="2" > reason one: three and two in China, there is no fixed audience </h1>
The popularity of "Pillow Knife Song" is not as good as "Five Elements of the Misty Mountains", which actually reflects the audience gap between the three-dimensional animation and the two-dimensional animation. As a new technology between two-dimensional and three-dimensional, its audience has not been fully cultivated. The dog food fan "Death and the Black Maid" introduced by a station in July adopts a three-dimensional two-way production, and the playback volume is not as good as the shoddy two-dimensional dog food fan "In short, it is very cute". It can be seen that no matter how good the production of the three-dimensional animation is, it has not yet been accepted by the audience of the two-dimensional animation. In terms of production, "Pillow Knife Song" does not have an obvious advantage over "Five Elements of The Misty Mountains", which belongs to the animation of three and two, and the audience is naturally not as good as "Five Elements of the Misty Mountains".
In China, the three two have not cultivated a fixed audience group, the domestic famous national comic company, there is no special production of three two animation, we know that the beauty focuses on two dimensions, Xuan Ji focuses on three dimensions, other powerful and famous factories, do not focus on three two, the fans of the big factory naturally have little interest in the three two animation. If the big factories such as Xuanji and Xianwei make "Douluo Continent" and "Dou Breaking the Sky" into three animations and cultivate a fixed audience for three and two, the popularity of "Pillow Knife Song" may be much better than it is now.
<h1 class="pgc-h-arrow-right" data-track="5" > reason two: martial arts style anime, not as hot as fantasy </h1>
The second major difference between "Five Elements of the Misty Mountains" and "Pillow Knife Song" is that the former is a fantasy style animation, and the latter is a martial arts style animation. Unknowingly, works with martial arts themes have become an unpopular category. The martial arts area of the starting point network text is terriblely cold, and compared with the lively fantasy area, it is not a grade at all. The trend of national comics is influenced by the trend of online literature, and martial arts is less popular than Xuan Fantasy. In the past five years, the hottest martial arts theme animation in China is "Young Song Xing", and the hottest fantasy theme animation is "Douluo Continent", and the popularity of the two is very different.
The same principle can also be applied to the "Five Elements of the Misty Mountains" and "The Song of the Pillow Knife", "The Five Elements of the Misty Mountains" knows that it is a work of mysterious themes at a glance at the name, and it is mixed with spells and ghosts in the fight, and it is not too much to describe it as "fairy fighting". "Pillow Knife Song" is more realistic and more martial arts than the play, it is almost a duel of martial arts masters, on the degree of special effects on coolness, and "Five Elements of the Misty Mountains" is not a level. Nowadays, even the comics of Jin Yong's novels are not as hot as the Xuan fantasy national comics adapted from the second-rate network text, and the "Pillow Knife Song" is not as good as Jin Yong, and the heat is definitely not as good as the immortals in the xuan fantasy world.
<h1 class="pgc-h-arrow-right" data-track="8" > reason three: the animation tap water of a certain station is the most in the whole network </h1>
"Five Elements of the Misty Mountains" was broadcast on a certain station, and "Pillow Knife Song" was broadcast on the Penguin platform. Penguin platform users more than a station, it is reasonable to say that "Pillow Knife Song" has platform traffic advantages, should be more than "Five Elements of the Misty Mountains" fire, but most of the users of the Penguin platform are passers-by audience, not die-hard animation fans, their strength and enthusiasm for promoting good works, are not as good as anime fans. And a certain station just happens to be the largest two-dimensional gathering place, and the enthusiasm of the audience to promote good works at a certain station is the highest in the whole network. Therefore, "Five Elements of the Misty Mountains" blows more people than "Pillow Knife Song", which actually occupies the advantage of more tap water in a certain station of animation.
There is also a hidden propaganda power at a certain station, that is, the up lord. The quality of "Five Elements of the Misty Mountains" is rare in five years, and it is a new peak of national comic drama, so as soon as it is broadcast, it is collectively touted by the up owners of a certain station, some up owners have accounts in a certain tone, a certain hand and Weibo, and "Five Elements of the Misty Mountains" has been indirectly promoted on other platforms. "Pillow Knife Song" was broadcast on the Penguin platform, passers-by after watching it at most when they chatted, there was no up master professional promotion, in view of the copyright problem, the up owner of a certain station did not dare to make a large-scale Amway it, so although the quality of "Pillow Knife Song" is high and worthy of household names, there are not many up owners who blow it.
summary:
The popularity of "Pillow Knife Song" is not as good as "Five Elements of the Misty Mountains", first because the audience of the three-dimensional two animation so far is not as good as the two-dimensional or three-dimensional animation; the second is because the martial arts style animation has long declined with the martial arts network text, and the audience has always been limited; the third is because the platform where the "Pillow Knife Song" is located lacks animation tap water, and the most needed for high-quality animation is word of mouth and not just the amount of playback, "Five Elements of the Misty Mountain" word of mouth and playback volume are double harvested, and "Pillow Knife Song" is slightly inferior.