On October 23, 2021, the first Yichang Employee Consumption Festival and the 7th Urban Life Exhibition opened in Jiefang Road, Yichang District, with nearly 100 merchants participating in the exhibition, and the citizens enthusiastically watched the exhibition and purchased enthusiastically. Three Gorges Daily all-media reporter Wu Yanling photographed
In the first three quarters of this year, Yichang's main commercial and economic indicators grew in an all-round way, and its total volume and growth rate ranked among the forefront of the province, showing a strong recovery momentum.
The reporter learned from the Municipal Bureau of Commerce that during the "Eleventh" long holiday, the epidemic prevention and control of the city's supermarkets, commercial complexes and other places was orderly, the supply of market materials was sufficient, and the consumer confidence of the citizens continued to rise, and the ten major commercial complexes such as the Urban International Trade Group and Wujiagang Wanda achieved sales of 237.5647 million yuan during the National Day holiday, an increase of 38.35% over the same period in 2020 and an increase of 37.52% over the same period in 2019.
In the post-epidemic era, the significance of commercial and trade activities and economic activities has become more prominent. This year, the Municipal Party Committee and the Municipal Government have coordinated the prevention and control of the epidemic and economic development, and introduced a series of domestic trade and foreign trade support policies to promote the "gathering" of popularity, the "fire" of consumption, and the "prosperity" of the market, contributing to a stronger driving force for economic growth.
There are clever ways to expand domestic demand and optimize consumption supply
How to make the good momentum of urban commercial recovery continue to stall and not slow down? The Municipal Bureau of Commerce will promote it as an important topic of research, and vigorously support commercial and trade enterprises to open up the market and tap the consumption potential.
At the beginning of the year, Xi Tea entered the first floor of the International Trade Center, and young people flocked to it, and it was difficult to find "tea" for a time. Similar to the "head brand" such as Xicha, Guomao Group suddenly introduced more than 20, of which about 20% were the first stores in Hubei City, and nearly 6 became the "first stores in Yichang". Relying on marketing innovation, the sales of Guomao Building from January to September increased by 400 million yuan year-on-year, an increase of 35.6%. Wang Dunyuan, deputy general manager of the group, called it "warm sunshine after the snow". He said: "No matter how difficult it is, we will not lay off employees or reduce salaries, but we must rely on solid business expansion and cooperation to overcome the adverse effects of the epidemic." "For several months, Guomao has actively joined hands with banks and linked up with the government, enterprises and institutions to ensure that there is a big event every month, and there are small activities every week, which not only stimulates consumption, but also drives performance."
As a supermarket around the people, Beishan, Yasi, Dongfang, etc. also have clever ways to promote consumption. As early as 2019, Beishan Chain took the lead and developed a new model of "placing orders online and picking up goods in stores", which has become an important source of power for consumption growth during the epidemic and in the post-epidemic revitalization stage. With the help of the online platform, Beishan Chain jointly issued shopping tickets with Suning and industry and trade, jointly issued catering coupons with catering business entities, and launched tickets with scenic spots and theaters, achieving mutual benefit and win-win results. Especially since September this year, our province has launched several rounds of Hubei consumption coupon issuance, which is a major benefit to the retail and catering industries. Yuan Yong, director of the company's office, is full of confidence in the future. He said: "In the mud, support each other to get out of the predicament." In 2020, our sales are 1.112 billion yuan. With the help of Hubei consumption coupons and our own promotional activities, in the first nine months of this year, the turnover has reached 846 million yuan, which has increased significantly compared with previous years. ”
Sell well offline, but also sell well online. In the first nine months of this year, there were 145 enterprises with limited online retail sales included in the statistics in our city, 70 with retail sales of more than 10 million yuan, and 5 with retail sales of more than 100 million yuan. Retail sales through public networks amounted to RMB3.338 billion, up 74.3% year-on-year. Yichang Yufu Tianxia Agriculture and Animal Husbandry Science and Technology Development Co., Ltd. is committed to "selling agricultural and sideline products at a good price", and cooperates with many first-line big V to move agricultural and sideline products such as citrus and poultry eggs to the Internet and sell them to the whole country through the form of live streaming with goods. Zhu Daopeng, chairman of the company, introduced, "Last year, the revenue was 210 million yuan, and this year's sales revenue is expected to reach a new high."
Yichang's night view is charming, and the night economy is equally gratifying. Our city has grabbed the pilot cities of national cultural tourism and sports consumption, and continued to heat up the consumption at night. On October 15th, the "Chu Feast World" Chu Cuisine Consumption Tour Exhibition into Yichang and the Three Gorges Culinary Arts Festival was held in Xiba Night Market, which was also the first stop of the Chu Cuisine Consumption Tour Exhibition, in order to promote the construction of a night cultural tourism consumption agglomeration area and create a Yangtze River that never sleeps. Zhongnan Road Food Street actively creates a new food district, and more than 200 catering enterprises have settled in, becoming a night economy Internet celebrity punch card.
The exhibition economy also reflects the vigorous situation of Yichang's consumer market. The Municipal Bureau of Commerce set up the Municipal Convention and Exhibition Industry Association, and this year held 62 sessions of various industry-related exhibition activities such as the first housing expo of the "Yijingjingen" urban agglomeration, the first women and children's family service industry expo, and the automobile consumption exhibition, attracting nearly 1,000 enterprises from outside the city to participate in the exhibition, with a cumulative turnover of more than 1 billion yuan.
Stabilize foreign trade, seize the "bull market" business opportunities to win the market
The spread of the epidemic overseas, coupled with the effective prevention and control of the epidemic in China, has made the international market tilt to the seller's market.
In order to seize the "bull market" opportunity to grow steadily, the Municipal Bureau of Commerce has a large number of officers, focusing on key industries such as chemical industry, biomedicine, equipment manufacturing, etc., not only serving the head foreign trade enterprises, docking key enterprises, but also vigorously cultivating small and micro foreign trade entities to help them actively expand the international market, and their foreign trade business "rises in volume and price".
Xingfa, Yihua, Sanning, Dongsheng and other enterprises are the main force of foreign trade, this year benefited from the international fertilizer market situation to improve, exports increased significantly, directly promote the export of chemical products accounted for the proportion of the entire foreign trade exports.
10 motor boats of less than 20,000 tons worth US$75 million, this is the export report card handed over by Yichang Damen Shipbuilding Co., Ltd. from January to September, compared with only US$6 million in 2020. Wu Yinzhi, manager of the company's engineering preparation department, analyzed that the sharp increase in performance was not only the reason for the backlog of orders during the epidemic, but also the fact that the company dared to go out of the comfort zone, vigorously introduced professional talents, changed the normal situation of production design by the Dutch headquarters in the past, and won more initiative.
As of September, the domestic and foreign trade business of Yichang Micro Electronic Equipment Co., Ltd. increased by 30% year-on-year. Nie Daojing, chairman of the company, firmly believes that although the impact of the epidemic exists, the road is always step by step. Talking about the know-how to speed up the post-epidemic revitalization, he said: "Offline traffic is limited, so we go from online to our customers. Through the online service software developed by ourselves, we provide customers with equipment debugging and remote assistance services. ”
From January to September, Yichang added 90 new foreign trade enterprises, far exceeding the planned number of government work reports at the beginning of the year. Hubei Taichu Import and Export Co., Ltd. is one of them, and the foreign trade turnover increased by 240% year-on-year, exceeding 10 million yuan. At present, we are stepping up the construction of new factories, and the branches in Vietnam and Wuhan have been completed. Zheng Gang, the company's general manager, attributed the performance growth to online promotion and unique management system. He said: "We have more than 20 offices across the country, supporting specialized warehouses and personnel, and this network layout can be a step ahead in seizing the market and striving for cooperation." ”
While actively developing foreign trade, our city has deeply implemented the action of "breaking zero" of foreign investment. From January to September, the city's actual utilization of foreign capital was 139 million US dollars, an increase of 124.65% year-on-year. The contract amount of foreign investment is US$532 million. Fourteen foreign-funded enterprises were newly established, bringing the total to 241.
Build a platform to polish the "golden signboard" to promote opening up
Last year, Yichang was successively approved for the comprehensive insurance zone, the cross-border e-commerce comprehensive test area, and the pilot market procurement trade mode, which increased the number of open platforms to 8. Supplemented by the development of the international freight railway and the blessing of open passages such as the Three Gorges Airport, Baiyang Port and Maoping Port, Yichang is more connected to the world, trade is smoother, and the opening and cooperation are closer. On March 22, the comprehensive insurance area was officially closed for operation. As of the end of September, a total of 2.08 billion yuan of imports and exports have been completed. Among the enterprises that have been introduced, there are 9 bonded processing enterprises, and their number accounts for nearly one-third of the province's comprehensive insurance zones.
In September last year, the Ministry of Commerce and seven other ministries and commissions carried out pilot market procurement trade methods nationwide, and the Three Gorges Logistics Park was successfully approved for this golden signboard. After the trial operation of the first business, the export volume has exceeded 100 million yuan in 9 months, and more than 400 new merchants have been added for the record. Three Gorges Logistics Park has in-depth cooperation with Xiaoxi Red Fruit Industry Co., Ltd., and all the merchants associated with it will be recorded in the customs system. Guo Shiming, deputy general manager of the company, commented: "Agricultural and sideline products are many and scattered, and the new model simplifies various procedures and bills, reduces export costs, and is a 'booster' for the export of agricultural and sideline products." ”
The market procurement trade mode pilot is the only one in the "Yijingjingen" urban agglomeration. In order to make the new formats and models bigger and stronger, the Municipal Bureau of Commerce plans to organize a pilot joint meeting on the procurement trade mode of the urban agglomeration market in the near future, and jointly carry out broader business cooperation with the four places.
In April this year, the Yichang Cross-border E-commerce Association was officially established, becoming the first cross-border e-commerce association in the province. President Zhang Duzhi introduced that at present, more than 60 member units have been absorbed, involving the whole industry chain of cross-border e-commerce such as platform, logistics, sales, and finance, and it is planned that within 3 years, the total number of members of the association will reach more than 200.
While the city's commercial economy is fully recovered, it is still facing difficulties such as insufficient foreign consumption, increased costs of enterprises, and greater pressure on the transformation of traditional commercial and trade enterprises. The person in charge of the Municipal Bureau of Commerce said that around the construction of regional consumption centers, vitality centers and the creation of a new highland for inland opening up, we will come up with excellent measures, continue to optimize the environment, and do everything possible to help commercial and trade enterprises enhance confidence, face difficulties, and strive to make up for the losses caused by the epidemic. (Reporter Gao Wei, trainee reporter Zhang Ruoyun Correspondent Liu Yali)