Whiplash Report Recently, an 11-second short video with "A Cut of Plum" as the background music, from Kuaishou Fire to YouTube, the "One Cut of Plum" sung in the video has been on the list of European and American multi-country song champions.
Many foreign netizens used cover singing challenges, ghost animal editing, etc., so that this old song launched by Fei Yuqing 37 years ago unexpectedly "went out of the circle" and became a popular "divine comedy" in the English-speaking world. "xue hua piao piao bei feng xiao xiao", which was translated into pinyin, has also become a hot pop meme.
Why can the song be popular at home and abroad in a short period of time? The reason is that many people believe that this is due to the creator "Egg Brother" Qingqi's appearance and the song's own unique melody.
But at first, "Egg Brother" did not expect the video to catch fire. On January 6 this year, "Egg Brother" uploaded this video to Kuaishou. For Zhang Aiqin, this is not a special video: in his Kuaishou account, mostly from the perspective of selfies, when shooting this one, he just changed the usual chat into singing.
According to "Egg Brother", "I remember that it was very cold, I went downstairs to eat, still drifting snow, I felt it, sang this song in the snow, and shared it with fans." ”
Until the beginning of June, more and more netizens came to ask "Egg Brother" if he was the one who sang "Snowflake Fluttering". "Egg Brother" learned that his video was uploaded to YouTube twice in early February, and by mid-May, the international version of the song had become popular on social platforms around the world.
Some people use it to complain that the page is too ugly, some people use lyrics to brush the screen, some people follow the trend and change their names, and some people learn to Chinese... Different from the previous cover form, a lyric can be used to express various moods, and the language that originally depicted the snow scene deviated from the original context and had a new interpretation and dissemination.
People's Daily commented in the article: When the classic meets creativity and deconstruction, and then with the wings of new technologies, an interesting cross-cultural communication begins. "A Cut of Plum", which once soothed the hearts of the Chinese people, gave overseas netizens the opportunity to put down the "telescope" in a new way, examine the beauty of the Orient through the "microscope", and even put up the "magnifying glass" to start a detailed look, try to understand the wisdom condensed in it, feel the vibrant era, and look forward to the future of mutual learning and reciprocity.
Along with this, the reputation of "Egg Brother" has started at home and abroad. "Unexpectedly, I turned around and accidentally became an international Internet celebrity." For this "accident", "Egg Brother" can't help but laugh at himself.
Never thought of being an Internet celebrity, "Egg Brother" has always been an actor. "Egg Brother", formerly known as Zhang Aiqin, is 41 years old this year, and before drifting north, he performed sketches and danced in a bar in his hometown in Shandong. Because of the director's sentence "You are suitable for acting, more people will know you", Zhang Aiqin came to Beijing.
Because of his unique appearance, he became a special actor. Unlike other actors, Zhang Aiqin never picks a script, listens to the arrangement, and does not care about salary. "Others pay money to learn acting, I can take money to learn to perform" For him, who has never received systematic performance training, the process of acting is to carry out "actual combat exercises".
In acting, Zhang Aiqin has been working very hard. In "Wise Tiger Mountain", he plays a bandit whose temperature is minus 10 degrees Celsius and needs to be splashed with water according to the script. In order to show the effect, Zhang Aiqin refused hot water and directly poured cold water. Since then, "Mermaid", "The Wandering Earth", "The Haunting of heavenly palaces", "Passing by your whole world"... These movies, Zhang Aiqin has participated, and there are hundreds of works at present, "large and small roles."
Although this explosion is not because of the brilliance in film and television works, but from the cover of a song, Zhang Aiqin is still full of confidence in his acting career. In his view, in a play, someone is suitable for starring, and someone is suitable for supporting roles. "I want to play a role that suits me, a role that gives extra points to the whole movie" Just like Zhang Aiqin originally chose to act, but also to let more people know himself, a play, let the audience see him, remember him, he feels that he is successful.
There is no doubt that Zhang Aiqin was successful this time. "It is most important to let people from abroad like Chinese music and learn Chinese dialect through my works." A short video, so that a song, an ordinary person, is heard and seen by people from all over the world, which also contains the power of science and technology.
As the People's Daily wrote in the commentary: When the melodious and gentle oriental melody rings hundreds of millions of times in the mobile phone, the catchy Chinese lyrics are gently sung by more people, and the song fragments, although only a few seconds, can also allow Westerners to peek into the unique charm of Chinese pop music. After all, Huang Zhong Da Lu and the country minor tunes do not conflict with each other, classic masterpieces and grassroots graffiti shine together, and big productions and small ideas can also be contrasted. Today, when new technologies bring more possibilities, we may as well understand this popular culture with a more fluid and open attitude.