On September 19th, iQIYI's self-made variety show "China New Rap" 2019 program, together with LLJ clip machine occupation, iQIYI social responsibility, iQIYI public welfare channel and China Women's Development Foundation, walked into Liudaohe Central Primary School in Xinglong County, Chengde City, Hebei Province, and Erdaohe Primary School in Xinglong County, Chengde City, Hebei Province, to hold a new rap x LLJ clamp machine occupation "Art Classroom" landing donation activity, and iQIYI's "China New Rap" 2019 popular contestant Liu Xuanting attended the event. This public welfare activity donated and built "art classrooms" for primary schools in two poor areas, equipped with teaching equipment and equipment related to music, art and dance courses, to promote the improvement of art education in poor areas and jointly help children in poor areas to start their journey to realize their artistic dreams.
With the influence of iQIYI's platform and the social attention of the contestants, previously, the "China New Rap" 2019 program linked "LLJ Clamp Machine Occupation" and "China Women's Development Foundation" to jointly launch the "New Rap ClampIng Machine Occupation" offline public welfare challenge activity. On the day of the event, Yang Hesu, Hu Tianyu (Fox), Sun Xiao, Lin Shengye (OBi), Zhang Wan (Theo Sio), Zhang Yanhun (Capper), Li Chenguang (CreamD) 7 "China New Rap" 2019 popular rapper parachuted into five pines, and held a time-limited doll battle with the audience, attracting a large number of fans to actively participate in public welfare activities and contribute love. In the end, the public welfare activity raised a total of 112,544.41 yuan, all of which has been donated to the China Women's Development Foundation for the establishment of "art classrooms" in two primary schools in poor areas.
All along, iQIYI has been deeply linking with phenomenon-level variety IP such as "China New Rap" and "Youth with You", and is committed to various public welfare charities such as education and teaching, environmental protection, helping the elderly and the disabled, constantly exerting the social influence of platform entertainment content, calling on more people to pay attention to and participate in public welfare actions, and jointly convey love and warmth. At the donation event, Liu Xuanting, a 2019 contestant of "China New Rap", mentioned: "Through the donation of the art classroom, students here will receive more complete and professional art learning spaces and learning equipment, which will help children enhance their interest in art learning and help them find happiness and dreams in art." ”
As iQIYI's self-made S+grade youth rap music reality show, "China New Rap" has been on the top 1 of the platform's weekend variety list several times since its broadcast in 2019, and has topped the overall list of bone networks for 50 consecutive days, winning 300+ hot searches on the whole network and 2.1 million+ fans of the official blog, becoming the only variety show official blog with more than two million fans so far. While continuing to provide high-quality entertainment content to the public, iQIYI closely combines high-quality content with public welfare activities to further enhance the social welfare effect of the program and deepen the social value of the platform. In the future, iQIYI will continue to exert its content advantages and platform influence, continue to transmit the core values and public welfare concepts of positive energy, actively practice social responsibility, and contribute to the development of social welfare undertakings.
(Chen Rui)