On July 23, 2014, Maurice Lacroix, a well-known Swiss watch brand under the DKSH Group, presented a press conference with the theme of "Witnessing the Moment • Fixing eternity" at the JW Marriott Hotel in Beijing, announcing that Mr. Jang Dong-kin, the film emperor of the Korean Blue Dragon Award, has become its new brand ambassador.
As a talented filmmaker in Asia, Mr. Zhang Dongjian has made remarkable achievements today with his unremitting artistic accumulation and rich life experience. Emmy's reputation for the swiss high-end watchmaking brand spirit: calmness, innovation and dedication are also vividly reflected in Zhang Dongjian's personality traits.
At the entrance to the site, a giant ice sculpture is placed. Inside the ice sculpture, a model of a square wheel representing Le Meridien's innovative spirit of excellence is inlaid. Visual transparency, ice fog, time, seems to freeze.
Obviously, time cannot be truly frozen, and the water it has been dripping symbolizes the passage of time, and this exquisitely conceived installation has achieved an excellent footnote to "witnessing the moment • freeze-frame eternity".
In order to meet Amy's new brand ambassador as soon as possible, various media have arrived early.
The live football is not just to reminisce about the just-concluded World Cup, but to tell us that Emmy has solemnly announced the signing of a three-year contract with La Liga giants Barcelona, officially becoming the designated partner of Barcelona's official watch. On-site guests can join the interactive game of "Minecraft Waves" through holographic interactive image technology. The atmosphere was warm and wonderful, just like the passion and vitality in the core of the Le Meridien brand.
The grand stage is decorated with various colors of lights, which are colorful and fantastic, and the five huge LED display screens also bring a strong sense of visual enjoyment to the guests.
After a very exciting video of the watch, the launch officially began.
Since the launch of the first watch in 1975, Immeder has been unique in the swiss high-end watchmaking field with its brand image of exquisite craftsmanship, innovative ingenuity and excellent design, and has won the unanimous respect and recognition of professionals and watch enthusiasts.
Mr. Stephane Waser, Managing Director of Ememeilo Suisse, said: "For many years, Immel has been committed to the development of in-house movements and complex components of mechanical movements, constantly challenging the pinnacle of technology. In the Emmy's Manufacture, experienced watchmakers create every precious mechanical watch, striving for perfection and perfection. Its signature Masterpiece, Pontos and Les Classiques collections are full of gifts and masterpieces. As one of the few high-end watchmaking brands, Le Méridien not only deserves its historical heritage, but also has the essence of Swiss watchmaking; it also strives for innovation and breakthroughs in design. His creative works have won numerous awards in the prestigious International Product Competition Red Dot Design Award, and several patents and trademarks have been registered. ”
On the day of the event, Francis Phua, General Manager of DKSH Greater China, said that Ememei's outstanding strength of both internal and external repair has developed steadily around the world and created a glorious journey of forging ahead. At present, the sales network covers more than 70 countries and regions around the world, and the reputation is outstanding. As one of the most important overseas markets in Le Méridien's global presence, the Chinese market has achieved impressive results under the operation of DKSH Group and continues to be a strategic highland for the brand due to its huge potential.
At this time, a masked male paper appeared on the stage, is he the brand ambassador of Amy's new brand?
Just as we were speculating, a familiar figure appeared on the big screen, as the first actor in the Grand Slam of the Korean Blue Dragon Award, Zhang Dongjian successfully created many unforgettable roles and established a personal reputation in the international film world. In 1993, he starred in the MBC TV series "Our Kingdom of Heaven" and made his debut on the screen. In 2005, he co-starred in the film "Wuji" directed by Chen Kaige, which is more well known to the majority of Chinese film fans. He has witnessed countless wonderful moments with his pure acting skills, innovative courage and deep personality charm, and his quality image has long been fixed in the hearts of fans, and he has also won the appreciation of EMMY.
Is he Zhang Dongjian?
At this time, on the stage, a fixed point light lit up, hitting the back of the male paper; in the background music, the beautiful piano song "Memories" flowed leisurely. The guests took the time tunnel to follow his inner monologue and relive the journey of the star. From the beginning of the initial youth time, all the way to grow, and then bravely meet the challenge, rise up and run, until the gorgeous bloom, Zhang Dongjian with his ups and downs, never give up the life experience as a script, detailing the traces of time in life.
Then a stage play was staged, and the masked male paper was not Zhang Dongjian, but intervened in three mime fragments as a messenger of time, fixing three of the most daily trivia.
In the moment when time freezes, he presents roses to the couple in the dispute.
Build bridges for mothers and daughters who lack communication.
Put on a shawl for the white-haired mother waiting for her family to return from the snowstorm...
The messenger of time uses magic to stop the years, instantly transforming the hardness into warmth, and the ultimate meaning of time for fate is self-evident. In the thousands of moments that pass us by in daily life, if we cherish the beauty of them in a different state of mind, we may witness eternity in a wiser way.
Just when everyone was touched by this stage play, Mr. Zhang Dongjian, the new brand ambassador of EMMY, stepped onto the stage, and the audience suddenly resounded with enthusiastic screams and cheers!
This time, Zhang Dongjian gladly accepted the invitation and became the brand's new image ambassador, and performed the theme of "Witnessing The Moment • Frozen Eternity" with an outstanding performance at the press conference. In general, this sincere cooperation between the two sides will lead more successful people to examine life, show themselves, and feel the motto of EMEM's motto of "At this moment, achieve eternity".
I have to admit that Zhang Dongjian is really handsome!
Zhang Dongjian said that Emmy's exquisite craftsmanship, innovative ingenuity and excellent design deeply touched him.
A modest smile appeared on his face when he was heard to Mr. Stephane Waser, Managing Director of Ememeier Switzerland, praise him.
Inviting public figures whose image traits resonate with the brand DNA to become ambassadors and promote the brand concept is emmy's consistent communication strategy. The cooperation between Emmy and Mr. Zhang Dongjian reflects the brand's high recognition of its career achievements, and also locks in the convergence of the characters of both sides, and expresses the warm feelings about time and life together.
Do you think it's his leg length or Lee Min-ho's leg length?
Zhang Dongjian's every move of the hand and the foot show an elegant temperament.
As soon as the ingenuity series of square wheel watches was launched, it immediately caused a sensation in the watchmaking industry with its innovative time display. The time value is indicated by the non-stop rotating skeleton square wheel, which is unique in style, clear and recognizable, accurate and reliable. The reciprocating movement of the watch parts creates a dreamlike effect, representing time in an ingenious and playful way, winning countless fans. The square wheel watch of the Ingenuity series has a simple and generous appearance and has become the iconic watch of the Ingenuity series family. The ingenious series of square wheels with a patented design is still the only watch with a functional square wheel mechanism.
Gravity acts equally on everyone in the same order of magnitude. It is the phenomenon in which two objects interact with each other and is the cause of all objects being drawn to the Earth's surface. The ingenious series of gravitational watches is thought-provoking and challenges stereotypes. Crafted with cutting-edge technology and a contemporary feel, this contemporary timepiece does not simply convey time information, but uses creative expressions to form an emotional interaction with the wearer. The watch's oscillating weight and escapement are located on one side of the dial. The oscillating weight swinging back and forth and the non-stop operation of the escape fork are like a wonderful performance, full of fun and addictive.
Powerful engines have extraordinary appeal and are irresistible to thrill seekers. Engines equipped with supercharging devices can pressurize oxygen-filled air, speeding up fuel combustion and reaching more extreme speeds. The potential power of the supercharging device is exactly the same as the surging Amy Benz series S SUPERCHARGED chronograph. But in the face of this untamed beast, can you control it well?
Finally, let's review EMMEL's motto "YOUR TIME IS NOW" and explore the pristine definition of life and time itself. (Photo/Text Watch House Mao Zhuang)