Nowadays, the gap between the rich and the poor is getting wider and wider. The faster the rich come to money, the richer they get; the harder it is for the poor to make money, the poorer.
In addition to the rich second generation of the rich, those who really rely on their own hard work and start a business to get rich, their starting point is actually the same as ordinary ordinary people. What makes them open up the gap between them and the poor is actually a kind of borrowing thinking.
What is "borrowing power thinking"? In layman's terms, it is to burn the water of others to 99 degrees, take it and burn it for 1 degree, and the water will open. It has to be said that this is a kind of high-means "take-ism". The bright and dignified one turns the results of others into their own.
Seeing this, is there a kind of unfairness in your heart?
Don't worry, today I will take didi, Taobao, Meituan, Baidu and other successful platforms as examples to teach you this kind of borrowing thinking. It is not an exaggeration to say that once you master this borrowing technique, it can help you develop quickly and struggle for one or two decades less.
<h1 class= "pgc-h-arrow-right" > [1] taking someone else's car to make their own money is called Didi</h1>
I used to run Didi part-time in my spare time. Although the time is not long, it has also come to a conclusion: if you really want to make a living by driving in the future, you are willing to open a taxi, rather than drive Didi full-time.
Why? Let's do the math:
Didi runs for up to 30 to 40 yuan an hour, and can take 400-500 yuan of flowing water for 14-15 hours a day.
Finally, after removing 200 oil money, it seems to have earned 200-300 yuan.
But if you take 200 yuan, in addition to the 14 hours of the day, the daily hourly price is only 14 yuan.
Most importantly, these 14 hours, you have to listen to the orders at any time, run wherever you are sent, and there is no time to eat and go to the toilet in the middle. Such a high-intensity effort, and poor income, are completely out of proportion.
Therefore, there is such an image analogy on the Internet: running Didi is like going to the card hall to play mahjong, playing back and forth, and finally you find that the four people who play mahjong have not won money, and the winner is the mahjong hall owner who is counting the fees.
The service platforms for special car travel such as "Didi" and "Cao Cao Travel" are the owners of mahjong halls.
This is a kind of borrowing thinking, borrowing the power of Didi drivers to complete the system dispatch, and the platform is sitting behind the fishermen's profits.
<h1 class="pgc-h-arrow-right" > [2] Take someone else's house to make money for yourself and call it a chain home</h1>
Then, let's look at the large-scale housing agency structure: the chain home.
Zuo Hui, the founder of the chain family, once said publicly: "In the future, his daughter wrote the essay "My Daddy", and she could write 'Daddy is the biggest intermediary leader'. ”
He said that this sentence is very confident, and nowadays, the link can be said to be the main channel in the housing rental and second-hand housing sales market. Especially in some large cities, almost a few kilometers away, you can see the façade of a chain home.
The most headache is that as long as you meet the little brother of the link on the road, you will be pulled and talk endlessly. If you can't stand leaving a phone, you will continue to harass you one phone after another.
Why are the little brothers so persistent? Because they need to survive by selling a house or renting out a house and taking a commission.
These little brothers who sell are called "brokers" in the chain home. When the broker is newly hired, there is a 6-month protection period, during which the pre-tax salary of 4,000 yuan can be received every month.
After 6 months of regularization, the basic salary will be cancelled, and all income will come from commission commissions. If there is no performance a month, it can be deducted from the company's advance living expenses and deducted from the subsequent performance commission.
In other words, if your business ability is not good, you can't sell or rent a house, you not only don't have a salary, but you also owe the company living expenses.
This kind of borrowing power can be said to be very scary, not only borrowing the power of the broker, but also allowing the other party to consciously try their best to pull the customer out of the order.
Of course, this is also what you and I want. After all, if you are capable, the commission income you get is also very substantial. This is also a kind of mutual benefit under the thinking of borrowing power.
<h1 class="pgc-h-arrow-right" > [3] Take someone else's product to make money for yourself called Taobao</h1>
E-commerce has always had a very strong market, and Taobao is the most sought-after cake in the market. In order to get a small piece of cake, many e-commerce armies have settled in Taobao and opened their own stores.
Unlike traditional stores, Taobao now opens "distribution stores", that is, the shop Taobao model.
First open a Taobao store yourself, rely on the software to collect the source of goods, select the goods in the Ali Tao source, and then use the distribution software to upload the goods to the store. At the same time, the difference in upload is set according to the difference in the attributes of the product, and the source of profit of the store is to earn the commission difference.
In this mode, there is no need for supply, no need to hoard goods risk, no need to decorate the store yourself, no need to spend money to promote, no need to contact logistics, express delivery, one-stop barrier-free operation, anyone can do it.
Some people may ask, what has been gained by operating Taobao in this way? Taobao through this distribution commission to trigger fission spread, so many stores to help them sell goods, you say it got what?
It's all money! money! money!
<h1 class= "pgc-h-arrow-right" > [4] taking other people's food to make money for themselves is called Meituan</h1>
Everyone's daily life is inseparable from food, clothing, shelter and transportation, and the US group has seized the "food" in it.
There is a saying on the Internet that describes "Meituan" like this: there is no cook, no next table, no ingredients, but Meituan has become the most profitable "restaurant" in the catering industry.
By analyzing the above three borrowing platforms, it is not difficult for us to understand that the way meituan makes money also relies on commissions. At present, the percentage of the US group is 22%.
That is, a shop merchant, for every 100 yuan sold, will give Meituan 22 yuan. After that, the cost of labor, ingredients, water and electricity, rent, etc. is deducted, and the rest is the profit of the store.
From a macro point of view, this is actually a process of integrating resources. If Meituan owns the platform and opens its own stores to deliver takeaways, then the value of the platform will be greatly reduced.
On the contrary, it integrates all the settled merchants together, borrows the power, and does not work hard to maximize the value of the platform.
<h1 class= "pgc-h-arrow-right" > [5] Take other people's self-media to make money for yourself called Baidu</h1>
Finally, let's talk about the Baidu platform I use.
The rise of self-media has led to the emergence of a large number of content producers on the Internet. As long as the self-media platform posts articles and videos bring traffic, then the platform will give the author a certain share.
Taking the Baijia number as an example, as long as you open an account, pass the novice period, and send articles and videos that someone watches, there will be revenue. And the more you read, the higher the benefits.
Among the many self-media platforms, Baijia is a platform with a relatively high unit price. Generally speaking, the income from 10,000 reading is basically 5-10 yuan, and high-quality original accounts can even reach 10-40 yuan.
Having said that so many platforms borrow power, in fact, in turn, those merchants or producers who settle on the platform are actually borrowing the power of the platform. When their own ability is insufficient and their influence is not large, relying on a powerful platform is the fastest way to enhance their influence and achieve monetization.
Therefore, many successful people now are not how strong his ability is, but will use his strength.
In summary, the era of making money with just one pair of hands is over. Now is the Internet era, those who dare to borrow, can borrow, can borrow to make money faster.
Maybe we can't develop a large intermediary platform like the above corporate bigwigs. But at least we must have the thinking of borrowing power, always explore the resources around us, and borrow our own use, so that you can have the opportunity to quickly turn over.
Author: A little understanding of laymen
Family affairs, state affairs, world affairs, a little knowledge of one or two; worry about the glass heart, explain three or four.
People have a thousand faces, things have everything, the world under the tip of the iceberg is the real world of undercurrents, and life needs to see through the eyes of illusions. A little understanding of the layman every day to take you to see through the truth of life, to solve the puzzle of life.
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