Lingshan Bay Sailing Leisure.
Qingdao West Coast New Area Tourism Experience Conference Site.
Qingdao West Coast Photography Tour Exhibition.
In the autumn of October, Qingdao West Coast New Area brought a different tourism experience to Beijing. Taking advantage of the 2017 Beijing International Photography Week, Qingdao West Coast New Area launched two consecutive tourism experience activities: qingdao West Coast Photography Tour Exhibition vividly showed the beautiful scenery of the local mountains and seas for the people of Beijing, and the tourism experience conference left a touch of blue in people's hearts. In addition to the busy life and work in Beijing, Tianjin and Hebei, why not find a time to go to Qingdao's West Coast New Area and experience a smooth and free journey?
Qingdao West Coast Photography Tour Exhibition
Just after the National Day Mid-Autumn Festival, Qingdao West Coast New Area has not been idle. Taking advantage of the Beijing International Photography Week, Qingdao West Coast New Area brought the bright scenery of the local sea and sky to the capital. On October 12, the 2017 Beijing International Photography Week opened in Beijing, and more than 20 local photographers from Qingdao West Coast New Area selected a total of 90 works to participate in the exhibition.
As the first new area approved by the State Council in January 2014 after the State Council issued the "Review Measures for the Establishment of New Districts", Qingdao West Coast New Area has changed rapidly in just three years. In this land, the 282-kilometer coastline stretches all the way, with a large number of high-quality bays and sandy beaches, and 21 islands are dotted between the sea and the sky, which are in harmony with a number of A-class scenic spots and famous mountains.
In recent years, the resort tourism facilities in Qingdao West Coast New Area have become increasingly complete. At present, there are 24 star hotels in the district, in addition to 11 international high-end brand hotels such as Golden Beach Hilton, Silver Beach Wyndham Supreme, Qingdao Hanbilou, Qingdao Mangrove Resort World, etc., forming a resort hotel group with nearly 10,000 rooms, and it is expected that high-end hotel rooms will reach 15,000 in 2018. In line with the local coastline, most of these resorts are located near the sea, so visitors can enjoy the boundless sea view anytime, anywhere.
At present, "no camera does not travel", mobile phone photography is booming, and more and more tourists are "sharing the journey" with high-quality travel photos, spontaneously forming word-of-mouth transmission. The Qingdao West Coast New Area launched the "Passion Coast Fashion New Area - Qingdao West Coast Photography Tour Works Exhibition" at the Photography Week, which is precisely with the help of photography art to display the new landscape and new fashion of Qingdao West Coast New Area, and publicize the scenery, customs and customs, long history and colorful culture of Qingdao West Coast.
These quiet, gorgeous, or vivid photographic works have become a beautiful scenery at the photography week, attracting a large number of photography enthusiasts and public audiences to stop and watch. It is reported that this is also an important part of Qingdao's West Coast New Area to promote the brand building of "Photography Tour". With the continuous enrichment of the tourism experience of Qingdao's West Coast New Area, the holiday outings of the Beijing-Tianjin-Hebei people have added a new gravitational destination.
Resources from all sides converge on the West Coast
After the launch of the photo exhibition, on October 13, Qingdao West Coast New Area held the "Deep Breath West Coast - Qingdao West Coast New Area Tourism Experience Conference". Qingdao West Coast Beer Culture Group Co., Ltd., Qingdao Zangma Mountain Tourist Resort, Qingdao West Coast Tourism Investment Group and other enterprises have come to the stage to give speeches. Nearly 300 people from local self-driving tour clubs, travel agencies and media representatives and citizens in Beijing attended the press conference, and the scene was full of excitement.
At the press conference, Yan Yachao, deputy director of the Tourism Development Committee of Qingdao West Coast New Area, introduced the construction and tourism overview of Qingdao West Coast New Area from the aspects of history, geography and economy. "Qingdao West Coast New Area is surrounded by mountains and the sea, with very rich tourism resources and outstanding coastal resort characteristics, and is recognized by the World Tourism Organization as one of the most promising tourist resorts in northern China." Yan Yachao said that at present, the area has become an important pole in Qingdao's tourism landscape.
"Gold Coast", "Ancient Style Langya", "Brand New Favorite" and so on became the keywords of this conference. The geographical location of the mountains and the sea has given Qingdao's West Coast New Area unique holiday resources, and the splendid Langya culture has added to the thickness and depth of history, and the tourism experience has become increasingly diversified. At present, all parties are also participating in tourism development, including many tens of billions of holiday tourism projects.
Through the introduction of the press conference, the panoramic display of qingdao's west coast is increasingly perfect holiday environment and increasingly diversified tourism and leisure experience, and the on-site travel agents and public audiences deeply feel the unique charm of Qingdao West Coast New Area, a first-class coastal resort destination in northern China that is rapidly rising. After the press conference, many spectators still stayed on the scene and exchanged eagerly with the relevant staff.
A personalized tourist destination with beer and beautiful scenery
Tsingtao Beer is well-known in the world, and the tourism of Qingdao West Coast New Area is naturally indispensable to the figure of beer. During the press conference, the marketing director of Qingdao West Coast Beer Culture Group Co., Ltd. appeared to say that he would convey the beer culture of passion and revelry to the people of Beijing. The Qingdao International Beer Festival is the largest annual beer event in Asia, and after relocating to Qingdao's West Coast New Area, it also built Asia's largest maritime beer plaza - Golden Beach Beer City in the area. In 2017, the main venue of Qingdao International Beer Festival was officially settled in Qingdao West Coast New Area, becoming a bright business card for tourism in Qingdao West Coast New Area.
When it was held this year, the organizers specially launched the theme of "Music and Beer Festival". Passionate performances are intertwined with refreshing sea breezes, cups and laughter into an ocean of joy. Even after the end of the Beer Festival, the Golden Beach Beer City is also wonderful, "Post-Beer Festival" has become a new highlight of Qingdao's west coast tourism, craft breweries, beer museums and other special experiences continue to continue, wonderful activities are staged in turn, so that tourists feel a "never-ending beer festival".
In addition, with the continuous upgrading of tourism consumption, vacation and leisure tourism has attracted much attention. Zangma Mountain Tourist Resort is a comprehensive large-scale health and pension vacation destination newly rising in northern China, integrating hot spring health, skiing, RV camping, equestrian performance, gliding wing experience, parent-child play, food exhibition, hotel accommodation, blueberry picking and other dozens of projects in one, which can be used for friends and family to travel collectively, and can also be used for couples to enjoy the world of two.
Here, visitors can live in wooden houses between green mountains and rivers and embrace the original nature; they can encounter flowers and experience the ever-changing fragrance of flowers throughout the year; they can stroll in the Zangmazhuang Folk Village to satisfy the pursuit of taste buds; in the Millennium Valley, parent-child activities can harvest a warm time, and the wedding palace has achieved the couple's fantasy of love.
The platform supports writing new travel experiences
With the increasing demand of tourists for travel services, fixed tourism products have been difficult to meet the diversified needs of tourists. The "West Travel Heart Vacation" vacation service platform came into being, which integrates resource display, consulting, interval transportation, booking sales, data control, service evaluation, complaint supervision, and marketing promotion, including two major sections of offline physical service center and online service platform. The West Travel Center Resort Service Platform is also the first city-scale vacation destination service platform in China.
As soon as the platform was launched, it attracted a number of local tourism companies to sign up and settle in. As a tourism consortium, the enterprises entering the platform have the function of automatically combining products in the form of menus, launching "customized" tourism products, tourists can choose the scenic spots and hotels they want to go to, and then freely combine routes, fully create unique personalized products according to their own needs, enhance the travel experience, and also get package discounts.
The West Travel Center Resort Service Platform has also opened a West Coast Vacation Line Bus, which allows tourists to travel directly from Qingdao Airport to and from 8 brand hotels on the West Coast, solving the traffic problem between the airport and the hotel. In order to better meet the needs of personalized travel, the platform has also launched a travel consultant service. Based on the resort enterprise consultant and the full-time vacation consultant, the resort social volunteer consultant is featured, recruiting volunteers from multiple industries, providing tourists with affectionate local self-help tour consultant services, and creating a characteristic brand image of "urban tourism public welfare service and image dissemination citizen ambassador". At present, the platform has set up a volunteer service team to provide tourists with butler-style tourism consulting services after professional training.
This edition is written by Zheng Yijia, a reporter of the Beijing News
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