Shenzhou Lookout Network News (reporter Cao Xiaoxia correspondent He Wensheng) On the morning of June 27, sponsored by the Shanxi Fanzhi County Party Committee and the county government, and hosted by the Fanzhi County Bureau of Commerce, Beijing Jiashi Centennial Education Technology Co., Ltd., and fanzhi County E-commerce Public Service Center, the "Huyuan Taste" regional public brand ceremony and agricultural product promotion meeting was held in The theme courtyard of Fanzhi in the ancient city of Xinzhou. The regional public brand of "Huoyuan Taste" was officially unveiled, and the "Taste of Huanyuan" officially became the "image endorsement" of Fanzhi Agricultural Products, marking the official entry of Fanzhi County's agricultural products into the road of brand development, which means the creation of regional public brands and the full opening of a new leapfrog development model for the industry of Fanzhi County.
Guo Shunliang, member of the Standing Committee of the Fanzhi County CPC Committee and captain of the Xinzhou Municipal Party Committee in the county, attended the "Huyuan Taste" regional public brand ceremony and agricultural product promotion meeting, Wang Shiwei, deputy governor of the county government, attended the event and delivered a speech, Zhang Bin, director of the County Bureau of Commerce, presided over the event, and relevant leaders and guests and Beijing Jiashi Centennial Education Technology Co., Ltd., the regional public brand planning and design unit of "Huyuan Taste", jointly unveiled the new brand image of the "Huyuan Taste" regional public brand in Fanzhi County.
The Tuotuo River originates from Fanzhi County, nourishes the Valley of the Tuotuo River, and also nurtures the people of the Prosperous River for generations, and the agricultural products produced on the prosperous land have a strong taste of the Tuotuo River, so the public brand of Fanzhi is named "Huoyuan Taste", which is a very prosperous and irreplaceable regional title. Zhang Bin, director of the county bureau of commerce, said that creating a regional public brand of "Huoyuan Taste" is an important measure for the Fanzhi County Party Committee and County Government to promote the upgrading of agricultural products in combination with major strategies such as poverty alleviation and rural revitalization, aiming at taking brand building as the leader, taking e-commerce platform as the carrier, taking safety and quality as the core, and taking consumer demand as the orientation, creating a number of large-scale and potential market operators, enhancing the added value and brand influence of prosperous agricultural special products as a whole, helping to overcome poverty and promote rural revitalization. Achieve high-quality transformation and development of the county economy.
Fanzhi County is located in the northeast of Shanxi, is the birthplace of the Tuotuo River, with an average altitude of 925 meters, strong sunshine, large temperature difference, unique geographical environment and climatic characteristics to breed rice, millet, yellow rice, quinoa, flaxseed oil and a series of original, pollution-free, good taste of excellent agricultural products. In order to integrate the county's high-quality agricultural industry resources and improve the comprehensive competitiveness, in recent years, Fanzhi County has adhered to the strategic thinking of branding, closely focusing on the industrial advantages of grain and oil, fruits, animal husbandry, characteristic agricultural products, etc., constantly improving the agricultural foundation, cultivating typical enterprises, developing e-commerce of agricultural products, creating regional public brands, and successfully launching a regional public brand with unique local characteristics of "Huoyuan Taste". Up to now, 13 enterprises, 24 types, and more than 30 kinds of agricultural products in the county have used the regional public brand of "Huoyuan Taste". The regional public brand of "Taste of Huyuan" carries the historical heritage and geographical characteristics of Fanzhi County, and will integrate the advantages of local natural resources, industrial resources and human resources, promote the integrated development of the first, second and third industries, and promote the revitalization of the countryside. In the future, the county will also expand the coverage of the "Huoyuan Taste" brand and include more high-quality cultural and tourism products.
In recent years, Fanzhi County has seized the favorable opportunities and policy opportunities for the rapid development of "Internet +", focusing on "mass entrepreneurship and innovation", e-commerce development from scratch, from there to excellence, the county party committee and county government adhere to the deep integration of e-commerce and poverty alleviation, and the close integration of e-commerce and industry, and have successively introduced a series of policies and documents to encourage the development of e-commerce, creating a good development environment for the development of e-commerce in the county. In October 2018, Fanzhi County successfully declared the national e-commerce into the rural comprehensive demonstration county construction project, actively built an e-commerce "three-level network" system, formed a county, township and village three-level e-commerce public service system and warehousing and logistics distribution system, relying on Taobao, Jingdong, personal micro-store, Pinduoduo, mail and other sales platforms, the main sales of flaxseed oil, quinoa, dried tofu, rabbit meat, selenium-rich small grains and characteristic handicrafts and other products, improve the timeliness of agricultural products into the city, industrial products to the countryside, etc., It has opened up the logistics bottleneck of the last kilometer of rural e-commerce. At present, there are 131 village and town e-commerce convenience service sites, 70% coverage in townships and towns, 51 e-commerce individuals, 15 excellent e-commerce enterprises, and 36 online sales enterprises. 100 e-commerce enterprises were incubated, and 4,100 e-commerce talents were trained. In 2019, the county's online retail sales reached 21.3576 million yuan.
The "Taste of Huyuan" regional public brand conference is also one of the results of the comprehensive demonstration project of e-commerce into rural areas in Fanzhi County. As a regional public brand, the promotion of "Huyuan Taste" is inseparable from various elements such as product concept, product brand, product characteristics, brand communication, creative innovation, cooperation and competition, and talent cultivation. Wang Shiwei, deputy governor of Fanzhi County People's Government, made a detailed interpretation of the "Huiyuan Taste" regional public brand, "Huoyuan Taste" regional public brand is based on the unique natural resources and human environment of Fanzhi, with the help of e-commerce into the east wind of the rural comprehensive demonstration project, planned and designed by Beijing Jiashi Centennial Education Technology Co., Ltd., including brand positioning, design concept, design application, anthropomorphic image, etc., and emphasizes that the design concept is green, natural, healthy and sustainable development. The whole brand planning fully integrates the local resources and culture of Fanzhi, and the graphic design in the logo perfectly integrates "farmland and green leaves", expresses the simple nature, natural health and "green and sustainable" development concept of Fanzhi County's agricultural products, and aims to highlight the characteristics of "Huoyuan taste" from the natural environment, humanistic spirit, industrial economy, characteristic agriculture, history and culture of Fanzhi County, so as to fully reflect the brand value of "Huoyuan taste" and design a LOGO image with great regional characteristics. A county promotion gold business card tailored for Fanzhi County that integrates agriculture, culture and tourism. Yang Huwen, director of the county e-commerce office, said: "The official release of the 'Huoyuan Taste' brand has far-reaching strategic significance for Fanzhi County's decisive victory in the battle against poverty, and has played a strong role in promoting the rapid development of Fanzhi County's agricultural product industry and the upward movement of high-quality agricultural products." Next, we will further build 'Huoyuan Taste' into a regional public brand of high-end ecological boutiques in the province and even the whole country, effectively play the role of the brand in promoting economic development, and learn from the mature regional brand building experience in the brand creation model, further optimize the 'Huoyuan Taste' to reduce the cost of enterprises, improve economic and social benefits, and through the efficient and convenient e-commerce Internet platform, so that the people of the whole country can more intuitively experience the unique charm of 'Huoyuan Taste'. ”
"Old irons, fanzhi scar cake, is a unique flavor of Shanxi, famous. Named after the scars on the cake, it is also known as seed cake, which was first made in the Ming Dynasty. Its ingredients are white noodles, oil, sugar, eggs and soda. To make, roll out the reconciled noodles into pancakes about half a foot in diameter and bake them in an iron pan. Lay a layer of sand in an iron pot, put a layer of cake and bake. After the ripe round cake is golden yellow, the dough is evenly covered with round pits, like scars, its taste is sweet, its texture is crisp..." At the agricultural product promotion meeting in the afternoon of the same day, Guo Shunliang, member of the Standing Committee of the Fanzhi County CPC Committee and head of the Xinzhou Municipal Party Committee Poverty Alleviation Task Force in Fanzhi County, together with six local agricultural ambassadors from Fanzhi County, spoke for their hometown in Kuaishou, Douyin, and Taobao live broadcasts, conducted public welfare live broadcasts to help farmers, and sold a series of agricultural products under the "Taste of Huanyuan" on the spot. At the live broadcast site, the net red live broadcast showed the netizens the high-quality white water apricot, dried tofu, big red dates, Shentangbao apples and other products, and personally demonstrated the eating method of the ingredients, the atmosphere of the whole live broadcast room was warm, and the enthusiasm of the live broadcast was high. Netizens have liked it. At the same time, more than ten agricultural and special product enterprises from Fanzhi County also opened live broadcasts at their booths to help promote their own products. The number of participants in this event has accumulated more than 1,000 people, tens of thousands of online fans have participated online, and the agricultural products such as red wine, rabbit meat and aged vinegar promoted by the public welfare to help farmers live have been liked and snapped up by a large number of fans.
Calling a brand, driving one side of the industry, rich side of the economy. The grand convening of this conference marks that the e-commerce industry in Fanzhi County will be comprehensively promoted with the development model of "policy support, brand leadership, enterprise participation, and multi-win". It is believed that under the escort of the "Huoyuan Taste" brand, Fanzhi County, which is co-built by the whole region and integrated by industry, will be able to achieve a new leap. Wang Shiwei, deputy governor of Fanzhi County Government, said that creating a regional public brand image with strong local characteristics is the key to enhancing regional awareness and regional competitiveness. Today's "Huoyuan Taste" regional public brand conference is only the beginning of brand creation, and there is still a lot of work to be done, which requires everyone to work together to integrate various resources and form a synergy to truly make the "Huyuan Taste" regional public brand bigger and stronger. At the same time, relying on e-commerce into the rural comprehensive demonstration work platform, enhance the value and efficiency of the "Huoyuan taste" regional public brand, make the "Huoyuan taste" into a dominant industry for rich people and strong counties, promote industrial transformation and upgrading, promote the high-quality development of the county economy, and promote poverty alleviation and rural revitalization.