The 105th National Sugar and Wine Commodity Fair officially concluded yesterday in Tianjin, this year's sugar and wine fair brought together Maotai, Wuliangye, Fenjiu, Luzhou Laojiao, Coca-Cola, Guangming, Mengniu, Wang Laoji and other well-known brands at home and abroad, with more than 3,500 exhibitors, a total exhibition area of 200,000 square meters, and a new record for the scale of previous autumn sugar and wine fairs. Among them, Wang Laoji's new black herbal tea has a strong momentum in this exhibition, from the 14th to the 21st, the C position of the strong screen exhibition, with a new recipe taste, won countless orders.
As a century-old brand, Wang Laoji herbal tea has passed the time precipitation and market test, the annual sales of herbal tea single products exceed 10 billion, and its unique taste and deeply rooted advertising words have become the classics of a generation. But under the changing market, Wang Laoji is also seeking new breakthrough growth. Healthier, younger, more fashionable, in the face of new needs, Wang Laoji black herbal tea came into being.
"Stay up late afraid of fire, drink zero sugar black herbal tea", in view of the modern people staying up late phenomenon is more and more common, Wang Laoji on the basis of the original formula carried out four major upgrades: first of all, the taste upgrade, to bitterness only leave three points of sweetness, a bite down, intentionally unfinished sweet; followed by health upgrades, 0 sugar 0 fat 0 calories, sweetness mainly from the sugar substitute erythritol, do not participate in human metabolism, drink freely without burden; again is the formula upgrade, herbal tea taste is stronger, for consumers who are accustomed to drinking Wang Laoji herbal tea, The taste of black herbal tea will only make their love unabated; stay up deeper together, drink blacker black herbal tea; and finally the packaging upgrade, eye-catching cool black and red slender can, with simple, eye-catching black and red characters on a black background, the visual memory is extremely high, deeply loved by young people.
This sugar and wine party, is the first public appearance of black herbal tea industry exhibition, whether it is the early wine exhibition or the formal trade exhibition, Wang Laoji black herbal tea booth is the whole field of fashion punch card, attracting countless exhibitors to stop, and with the product itself eye-catching packaging and rich taste, won a piece of reputation, on-site tasting, signing merchants flocked to an endless stream.
As Wang Laoji's Wang fried single product, in the next stage, black herbal tea will accelerate the market layout, enhance publicity, let more merchants and consumers drink this new type of big health drink, and create another century-old classic product.