Demonstration and publicity is the main promotion mode of Xinle no-till seeder, each seeder, Xu Shuling always personally goes deep into the field, publicizes products, and listens to the feedback of experts and customers. The picture shows Xu Shuling and the wheat expert together.
"In the southern rice producing areas, our machinery can not only grow wheat in rice stubble, but also grow rice in wheat stubble. Originally, the rice was planted with ploughs, rakes, water, seedlings, and seedlings, while we dried rice, sowed seeds directly, and then released water after the seedlings were produced, and then released water after harvesting rice, harvesting wheat and planting rice, harvesting rice and not wanting to plant wheat, you can also plant rapeseed, Cabbage and other varieties, and you can intercropping and planting. In the office of Xinle Machinery and Equipment Company, Chairman Xu Shuling is introducing the promotion of the company's "all-return field anti-entanglement no-till fertilization planter" in the southern rice producing areas, and the interview is interrupted by the telephone from time to time, "Sorry, it is the sowing season when there are many phone calls, all talk about business." We first developed this machine, mainly for the northern wheat producing areas, the earliest promotion and citation, is in several counties around our Luoyang City," Xu Shuling hung up the phone, drank a sip of water, and continued.
"There are no spikelets in the whole field, it's all ears of barley"
In the late autumn of September, the ancient city of Luoyang, autumn rain.
On the plot of land in the home of Chen Yingtao, chairman of the Mengjin County Civil Agricultural Machinery Service Professional Cooperative in Luoyang City, an Dongfanghong tractor hangs a full return field anti-entanglement no-till fertilization planter of Luoyang Xinle Machinery Equipment Co., Ltd., which is sowing wheat on the field where the corn is harvested.
Chen Yingtao has been an agricultural mechanic for many years, in addition to providing agricultural machinery services for surrounding farmers, he has also transferred 1,000 acres of land to grow corn and wheat, and in recent years has been using Xinle seeders for no-till ditch sowing. "This planter can not only harvest corn and wheat, but also wheat and corn, millet, peanuts, sesame seeds, and after the combine harvester, in the case of a large amount of straw on the ground, it can complete the no-till sowing of wheat at one time." Like this kind of piece of land, a day can sow 100 acres, compared with the original rotary farming, save time, labor, save money, the original acre of land ploughing to sow more than 130 yuan, now only more than 50 yuan, can save 80 yuan. ”
Xinle no-till seeder is operating to achieve autumn stubble planting of wheat, anti-entanglement full return to the field, multi-program one-time operation.
Chen Yingtao is not only an old user of Xinle seeder, but also an old friend of Xu Shuling. Xu Shuling said that the wheat no-till mechanical ditch sowing technology, by changing the sowing method, adjusting the field layout, and using supporting sowing machinery, to achieve full return to the field to prevent entanglement and no-till fertilization and sowing. This is thanks to the ingenious combination of the "disc serrated trenching knife" equipped with Xinle seeder and the double-chamber double-tube seeder.
The disc serrated trenching knife, which has obtained the national invention patent, turns it up to crush the straw on the ground again, and divides the tillage into two parts by trenching the ridge, one part is the ridge surface, that is, the straw cover belt, and the other part is the seedbed without straw cover. "The seeds are on both sides of the pure land, separating the stalks from the ridges. In this way, the occurrence of stilt seedlings and missing seedlings and ridge breaks is effectively avoided." Xu Shuling pointed to the seeder in the field and said, "This double-cavity double-tube seeder sows in double rows on the pure land in the ditch, and the amount of sowing per mu is consistent with the conventional sowing amount." Due to the adjustment of the field layout, increased ventilation and light transmission, coupled with the lateral deep concentration of fertilization, the two rows of seedling belts share a row of fertilizer belts, avoiding the shortcomings of poor fertilizer effect, low utilization rate and more waste, the original one acre of land had to use three bags of fertilizer, and now one bag is enough. The straw mulch belt can form a good organic fertilizer and truly realize the full return to the field. ”
The isolation of the straw cover belt increases the spacing between the seedling belts on both sides, and the two rows of seedlings do not compete for water and fertilizer, and can enjoy fertilizer, air and sunlight equally, forming an environment similar to the advantages of the side row as a whole. Zhou Yingjun, senior agronomist at Luoyang Agricultural Technology Station, explained, "The wheat sown in the ditch is well ventilated and transparent, the water storage is good, and there are no small ears in the whole land, all of which are ears of barley." According to the actual wheat production measured by Chen Yingtao and other farmers in recent years, the average yield per mu increased by about 13%, the utilization rate of chemical fertilizer increased by about 30%, and the water saving was about 25%.
After demonstration application in many places, Xinle no-till seeder also started from the surrounding counties of Luoyang and quickly promoted to all provinces in China, and at present, sales have covered more than a dozen provinces, autonomous regions and cities.
"Disc serrated trenching knife is the core technology"
Xinle's no-till seeder replaces the ploughing, no-till sowing, and the soil moving area is small, which effectively retains the soil self-protection and creation function. In 2006, when Gao Huanwen, chief expert of conservation tillage in China, visited the experimental base of Xinle Company, he fully affirmed the machine, "The full return no-till seeder is a machine that combines and applies the best combination and application of agricultural machinery and agronomy, and is a machine that meets the technical requirements of conservation tillage, and can be vigorously promoted throughout the country." ”
Conservation tillage is a new type of farming technology vigorously promoted in China in recent years, which requires the use of less tillage or no-tillage methods, reduces tillage to as long as the seeds germinate, and requires agricultural machinery to change from simply undertaking production tasks to undertaking production and environmental protection tasks, which is known as a "revolution" in agricultural farming technology.
At the beginning of the development of no-till planter, Xu Shuling conducted a comprehensive survey of the no-till seeder on the market in accordance with the technical requirements of conservation tillage, "The traditional no-till seeder mainly uses the rotary tillage method, the machete stirs the soil, and adds a seeder on it, and the seeds fall into the soil, which is easy to produce stilt seedlings and affect the yield." We can only rely on increasing the amount of sowing, but we still can't solve the problem, mainly because we can't solve the passability, and there is a blockage, and we can only clean up manually. Xu Shuling said.
In the factory just off the line of Xinle anti-winding full return no-till fertilization planter, the upper white place is the seeder, the upper side of the picture is the suppression wheel, the picture below is the disc serrated groove knife
In view of these shortcomings, the R&D team analyzed the reasons one by one and studied the solution: in order to find the appropriate width of the wheat sown seedling belt, the angle of the trenching knife was once adjusted, and the distance of the seedling belt was increased from 10 cm to 13 cm, 15 cm, 16 cm, and finally the optimal width was determined; In order to solve the problem of winding the straw, after countless failures, the anti-winding "disc serrated trenching knife" with the function of the straw was finally developed, "there are six knives on a disc, crossed, one is turned out, one is inverted, and the corn stalk can be directly cut and crushed when the corn stalk is upright." This is our key technology, but also the core technology. ”
In the process of research and development, the machine to continue to field test, Xu Shuling specially rented 60 acres of land as a test field, after more than two years of repeated improvement, in 2004, the first full return to the field anti-entanglement no-till fertilization planter was finally successfully developed, and won 8 national utility model patents.
"Every inch of the world, only every part, every step is in place, in order to ensure product quality." Don't look at the scale of our company is not large, but has its own R & D center, adhere to independent research and development, but also can be regarded as a research and development enterprise," Xu Shuling said with pride in her tone, "Because this machine better solves the problem of passability, you can ditch and cut in front, crush the straw, and sow and fertilize in the middle." In this way, the sown wheat is well ventilated and transparent, saving fertilizer, increasing yield, and completing multiple processes at one time, saving land costs. Cost savings are increased profits. ”
No-till seeders are tools for conservation tillage, and to get customers to accept products, they must first introduce the concept and technology of conservation tillage. The picture shows Xu Shuling introducing the technical requirements of how her own products achieve conservation tillage.
After the successful research and development of the first generation of no-till seeder, Xu Shuling and the R & D team adhered to the concept of "while developing, promoting, and improving", and developed generation after generation of "all-return field anti-entanglement no-till fertilization planter", on the basis of the seeder based on planting wheat, by replacing the seeder, it can meet the needs of one-time no-till fertilization and sowing in different regions, different soils, different agronomies and different crops.
"The first person to eat crab is the greatest"
In the autumn rain, along the G310 national road in front of the White Horse Temple, about one kilometer to the west, on the left side of the road, under the cover of a huge French plane tree, sits a factory with a small area, the gate tower of the factory looks very simple, and the seven golden characters on the gatehouse "Luoyang Xinle Company" come into view. Xu Shuling's agricultural machinery "career" started from here.
In 1994, Xu Shuling and her husband seized the tight business opportunity of the relief door and used the 30,000 yuan saved from the cloth business in Luoyang Guanlin Market to establish a machinery and equipment factory in Baima Temple Town, which was the predecessor of Xinle Company. "At that time, the main production of relief doors, made some money, after a few years of work, relief doors were eliminated." Xu Shuling said that after seizing the policy opportunity of the state to support the development of animal husbandry, she transformed the production of feed mills, hay machines and other products, and won a large market in Shanxi, Shaanxi, Henan, Hebei and other provinces and regions. But the good times are not long, the prosperity of this industry has attracted blind follow-up, many small factories have rushed to the "dozens of factories on both sides of the street", and even more, to deceive users with shoddy low prices. Xu Shuling's enterprise insists on survival by quality, which not only wins the recognition of the majority of users, but also accumulates development experience in the future.
Xu Shuling's entry into the field of conservation tillage agricultural machinery not only has realistic choices, but also closely related to her own experience, and is also a kind of "feeling" of focusing on agricultural development.
In April 1959, Mao Zedong proposed that "the fundamental way out of agriculture lies in mechanization." In the same year, Xu Shuling was born in a peasant family in Zaoyuan Village, Baima Temple Town, Luoyang City, in 1977, after graduating from high school, she went to work in the laboratory of the carbon black factory in the village, and in 1989, the carbon black factory was changed from a village-run enterprise to a private contractor, Xu Shuling and her husband chose to leave and go to Luoyang Guanlin Wholesale Market to run a cloth business. In the past ten years, Xu Shuling can be said to have personally experienced the development and changes of China's agriculture, "there were wheat harvesters in the late 1980s, but most of the people did not accept it, preferring to face the loess soil and cut wheat by hand." I was the first wheat cutter in the village to use a harvester. I think the first person to eat crab was the greatest. Xu Shuling recalled with deep affection.
The picture shows the assembly workshop of Xinle Machinery and Equipment Company, where the no-till seeder was finally assembled off the production line
Around 1999, Xu Shuling looked around for new development opportunities. During a study and training, I got acquainted with Li Hongwen, a well-known domestic conservation tillage research expert and professor at China Agricultural University, and Li Hongwen put forward the thesis that "conservation tillage is very good, but there is no machine that meets the relevant technical requirements, it is an empty word", which left a deep impression on Xu Shuling, and she secretly resolved that she must develop and produce the machinery that can best adapt to conservation tillage.
A small private enterprise, in the case of a relative lack of funds, technology, and talents to engage in agricultural machinery research and development, the difficulties can be imagined. At the most difficult time, Luoyang Agricultural Mechanization Research Institute found Xinle Company, wanted to cooperate in the development of a new no-till planter, the two sides hit it off, immediately set up a research and development team, Xu Shuling after experiencing many role changes once again into the new field of no-till planter. "At critical moments, there are always noble people to help." Xu Shuling said with a smile.
"Point can bring noodles, sell a machine and succeed"
Agricultural machinery people are not easy, female agricultural machinery people are even more difficult. Xu Shuling has a nickname of "Lao Nai" in the Luoyang agricultural machinery circle, Lao Nai is a Luoyang dialect, to the effect of strong will and perseverance. The research and development and promotion cycle of agricultural machinery is relatively long, and it is indeed not easy to persist in the field of no-till sowing for many years in the field of agricultural machinery segmentation.
In Xinle's test field, soybeans are planted with no-tillage furrow sowing technology. The development and improvement of each machine must be repeatedly tested in the test field.
After the successful development of the first generation of no-till seeders, Xu Shuling first persuaded relatives and friends around her to try it, and if the effect was good, she would help to do publicity, and if the effect was not good enough to affect the harvest, she would compensate for the loss. This gradually opened up the surrounding market.
Speaking of promotion, Xu Shuling sighed a lot, "Although the machine is very dominant, the relevant policies of the state are also very supporting, but the work of the people is not so easy to do, there is a process of acceptance, that is, to wear out the skin, they are also to see how the effect of other species is said." It takes time to get the machine to be accepted by local farmers first, and it takes time to successfully promote the machine in every place for at least two years or more. Xu Shuling insisted that seeing the world between inches and inches, points can bring noodles, selling a machine will be successful, our machine is of excellent quality, as long as the local farmers use it, it is inseparable."
Xinle company has always adhered to scientific and technological innovation and independent research and development, and has obtained more than 30 various patents over the years. The picture shows the various awards and certificates won by Xinle Company.
After the listing of Xinle no-till seeder, it has continuously encountered the problem of "copycat". A large machinery enterprise in Shandong saw that the quality and sowing effect of the Xinle no-till seeder were very good, so it secretly carried out imitation sales. After Xinle Company knew about it, in the case of ineffective communication through the local dealer, it sued the company, demanding that the other party stop the infringement and compensate, "Now the judgment is down, the other party compensates us 150,000, stop the infringing production and sales, and the sales that have been sold must be recovered according to law." Xu Shuling said, "When I originally made small machines, there was no awareness of intellectual property protection, and anyone who developed a machine could imitate it." Now basically do it, develop one, protect one, more than 30 patents are how they come about. ”
Walking out of Xu Shuling's office, the sky has cleared, and under the ginkgo trees in the factory yard, rows of no-till planters that have just come off the line are neatly arranged, these ginkgo trees were planted when the factory was built more than 20 years ago, and now, they are full of white fruits.
"Good product quality is the best after-sales service, no excellent products, do not talk about occupying the market, so that every user can save costs and increase production is our eternal pursuit of the goal." In order to meet the needs of more customers, Xu Shuling decided to seek partners and expand the scale of production on the basis of the company's steady development, "can not lock the patents in the cabinet, should let it play a greater role." At present, xinle no-tillage seeder's rice dry farming and no-breeding seedling planting has been successful in Cambodia, and the company has received project orders from Cambodia, "We also have to respond to the 'Belt and Road', go abroad, and occupy the agricultural machinery market in foreign rice producing areas." Xu Shuling said to reporters with confidence.
In a corner of Xinle's factory, various models of no-till seeders that have just rolled off the production line are neatly arranged.