Gartner announces key strategic technology trends for 2022
Gartner today announced key strategic technology trends that organizations need to explore in 2022. "CEOs and boards are looking to grow by building direct digital connections with customers, so CIO priorities must meet these business requirements that permeate Gartner's key strategic technology trends for 2022," Gartne said. At the same time, CIOs must find ways to exponentially increase the power of IT to grow and innovate and create a scalable, resilient technology foundation through which to free up cash for digital investments. These requirements form three themes of this year's trend: engineering trust, shaping change, and accelerating growth. ”
Key strategic technology trends for 2022 are:
Generative ArtificialIn telligence
Data Fabric
DistributedEnterprise
Cloud-Native Platform (CNP)
Autonomic Systems
DecisionIntelligence (DI)
Composable Applications
Hyperautomation
Privacy-Enhancing Computation (PEC)
Cybersecurity Mesh
Artificial Intelligence Engineering (AI Engineering)
Total Experience (TX)
<h1 class="pgc-h-arrow-right" data-track="19" > the 5th anniversary of Baiguoyuan's new retail, and the number of integrated members exceeded 80 million</h1>
Recently, Baiguoyuan released the poster for the fifth anniversary of new retail. Looking back on the past 5 years, e-commerce has experienced innovation and changes in B2C, O2O, integration, social e-commerce, community group buying and other formats. Up to now, the number of integrated stores in Baiguoyuan has exceeded 5,000, the number of integrated members has reached more than 80 million, and the number of paid members in the center has exceeded 1.1 million. In addition, Baiguoyuan's online channels have also grown, with the number of App users exceeding 15 million and the number of Mini Program users exceeding 40 million. As a community store, the number of WeChat community users of Baiguoyuan enterprise reached 5 million. More and more customers are joining the store-based community, participating in preferential activities such as solitaire and group buying, while also deepening the emotional connection with the store. In addition, in May this year, online single-month sales exceeded 300 million yuan, a record high; in August, App's single-day sales exceeded 10 million yuan.
In addition to the continuous iteration of the system, Baiguoyuan is also constantly upgrading in terms of services. Online order delivery upgrade, the fastest 29 minutes to deliver home; app added freshly cut fresh fruit, and provide ice service; mini program online direct origin, so that areas that are not covered by Baiguoyuan stores can also buy delicious fruits from Baiguoyuan. In addition, Baiguoyuan + WeChat Mini Program has also launched the "three no returns" service, constantly optimizing the details and providing customers with a better service experience.
Leyou announces the launch of the "100 Cities and 100 Stores Plan"
With the introduction of the "three-child" policy, the mother and baby track has become more active. On October 16, at the 22nd anniversary celebration of Leyou, Leyou Group announced the launch of the "Leyou 100 Cities and 100 Stores Plan". Gao Haiyan, vice president of the marketing center of Leyou Group, said that at present, Leyou has more than 700 stores and is expected to break through 1,000 next year. At the same time, Leyou Group hopes to use the franchise model to open up some sinking markets and tap the potential of the maternal and infant market in second- and third-tier cities.
According to reports, the so-called "100 cities and 100 stores plan" is that in the next year, Leyou plans to exceed 1,000 stores nationwide, and strengthen the stickiness with consumers by continuously upgrading app, mini program, development of new media marketing such as live broadcasting and community. As a mother and baby service provider in all categories, Leyou has also been working on member interaction activities. For example, a series of interactive activities such as "Pioneer Baby Garden Party", "Ten Thousand People Catch Zhou Qingsheng Club" and "Super Cute Games".
Yum China announces the opening of digital R&D centers in Shanghai, Nanjing and Xi'an
Recently, Yum China announced the official opening of its digital R&D centers in Shanghai, Nanjing and Xi'an, which is an important milestone for the company to build a vibrant digital ecosystem. The digital R&D center will integrate and expand exclusive resources, using technologies such as big data, artificial intelligence, middle office and digital catering cloud services to develop new solutions and services, and further promote the company's end-to-end digital construction.
Amazon or partnered with Starbucks in a café to apply unmanned cashier technology
Recently, Amazon and Starbucks have negotiated the launch of a co-branded café that combines Amazon's cashier-free Go store with a café. Amazon has laid out six principles to follow for the new partnership, emphasizing "seamless customer experience" and "differentiation." The others are "Technological Innovation", "Speed and Scale", "Flexibility" and "Operational Efficiency".
Eslite's first small community store will be unveiled in Taipei
A few days ago, Eslite confirmed that its first small community store will be put into trial operation in Taipei on October 27, and will officially open on October 31, and the new store will be named "Eslite Life Time". In addition to selling books, we also cooperate with the Health Andy Market to sell fresh vegetables, fresh milk, eggs, condiments, etc., and open the "TEA ROOM" restaurant area. Eslite mainly operates bookstores, and now it has begun to exert efforts in residential areas and even sinking markets. Eslite plans to open hundreds of such stores in the next three years, and carry out book clubs, group buying, and community activities.
Tangjiu Convenience and Alipay jointly opened a digital convenience store no. 1
On October 21, Shanxi Tangjiu Convenience and Alipay jointly opened the Digital Convenience No. 1 Store, where customers can collect coupons while shopping, spend and enjoy Alipay prices; they can also experience personalized services such as laundry delivery, used clothes recycling, and mobile phone teaching for the elderly through the "Mini Program Convenience Corner". It is understood that the prototype of this digital convenience store is a community convenience store of less than 80 square meters, which can support dozens of life services after digital transformation. The store focuses on affordability and efficiency: Alipay price area supports coupons while shopping, discounts as low as one discount; intelligent cash register is convenient and fast checkout, can become a Tangjiu Mini Program member with one click, according to the introduction of intelligent cashier average transaction for customers to save 10 seconds, single store service efficiency increased by more than 60%.
Yinli opened its first self-operated beauty shop in Shenzhen
On October 15, Printronics Group announced that its self-operated beauty boutique Ambership (Amber Stone) was officially opened at the Shenzhen Printronix Center. It is reported that the store is divided into four major sections, such as skin care, makeup, perfume, and men's grooming, focusing on the collection and selection mode of high-end beauty brands. The store covers both global big names and emerging niche brands, and although there are thousands of SKUs, Ambership mainly uses classic products as the main selection logic. At the same time, Ambership adopts the WeChat ecosystem to build a member operation matrix, and with the help of its own membership system, uses the advantages of offline space to directly contact consumers, and can better improve the "customer-centric" communication mechanism
Hema is preparing to build the first organic seedling breeding base
On October 20, Hema Beijing's largest organic vegetable production base, Huaixiang Agriculture, is building the first organic seedling breeding base in China. Located in Machangying Town, Pinggu District, Beijing, the base will reduce the price of organic vegetables through targeted planting and order agriculture. It is reported that Huaixiang Agriculture began to cooperate with Hema Fresh Beijing region in 2016, and currently 70% of organic vegetables are supplied to Hema online and offline, including 17 categories such as Cabbage, Rapeseed, Spinach, and Coriander. It is understood that when Hema was first launched in 2016, the proportion of users who bought organic vegetables accounted for less than 5%, and now, the number of users who buy organic vegetables in Boxma has increased by about 5 times, and the intensive production method has also achieved a reduction in the cost of organic vegetables.
A seafood in Shandong and SF in the same city express opened "live selling goods"
Recently, a merchant named "Luhai Yujia Aquatic Products" in Shandong Province opened a fiery "live broadcast sale" on Douyin, and played a loud slogan of "Jinan Seafood Delivery citywide, national seafood porters". Jinan consumers can receive live products in an average of one hour after placing an order. As live e-commerce has gradually become a core component of the retail economy, live content with a strong sense of live broadcasting and efficient and direct ordering methods have also enabled many categories of merchants, including seafood, to successfully open new business models. "Luhai Yujia Aquatic Products" while developing live e-commerce, chose SF Same City Express to carry out local same-city distribution cooperation. The ready-to-deliver service of "one-click door-to-door, an average of 1 hour to the whole city" helps merchants further improve operational efficiency, reach users faster, and complete the "double promotion" of sales and word-of-mouth.
Chow Tai Fook Group promotes retail expansion and smart retail in parallel
Recently, Chow Tai Fook Jewellery Group Limited introduced its development blueprint for the next five years - dual-power strategy at the online media day. Among them, real power refers to the continuous expansion of the retail network layout of Chinese mainland, so as to be closer to customers, while enriching the product series to meet the needs of different customers; cloud power is to actively empower smart retail with technology, accelerate the development of retail technology applications and smart manufacturing, further enhance the level of supply chain automation and optimize the digital platform, so that customers can find more satisfactory jewelry products in a shorter period of time.
Nike and Tmall launched the membership advanced program to launch the first 3D avatar
On October 20, Nike and Tmall announced the launch of the Nike Membership Advanced Program, creating the first brand member customization area on the Tmall platform. Based on this membership system, Nike will be able to achieve hierarchical and targeted operation of members and improve the brand repurchase rate. It is understood that For the first time, Nike will integrate the 3D virtual character - personalized sports avatar image into it, and members can customize their own exclusive cartoon image, unlock 30 kinds of virtual characters, participate in rich online and offline interactions, advance their Nike membership level, and unlock membership benefits.
Zara opens a new digital store in London
Fashion retailer Zara has opened a new digital store in One New Change in London. The new 23,000-square-foot store on Zipsay Street has two floors and displays the latest season of men's and women's clothing.
The store features the latest physical store and online channel integration features, including Store Mode, which allows customers to purchase items displayed in the One New Change store through the Zara app and pick them up in less than half an hour. In addition, customers can use the app to book fitting rooms and easily locate items in the store. The One New Change store will also feature an automated pickup point for guests to collect online orders and self-checkout to provide a seamless customer delivery experience.
As a leader in the FMCG industry, Zara has been committed to innovative initiatives in digital transformation, and in 2019, it launched the application of new technologies such as interactive mirrors with RFID, self-service cash registers in stores, and is also at the forefront of the industry in terms of energy-saving systems and carbon emission reduction.
Ralph Lauren opens the box of fashion "digital" growth
Recently, such a clothing store appeared in the Shanghai Kerry Centre, which can not only experience smart fitting mirrors, DIY own clothes, but also order coffee and participate in book clubs. This shop is the famous "Ralph Lauren" who makes Polo shirts. The brand was born in the United States in 1967, and after more than 50 years of development, the business has expanded to footwear, accessories, watches, and also dabbled in the fields of home, fragrance and even catering.
For stores like the Kerry Centre, Ralph Lauren has two in China and another in Sanlitun, Beijing. They are a new wave of smart retail boutiques created by Ralph Lauren in collaboration with Tencent Smart Retail and Chi Sheng Technology, named "Ralph Lauren Home". Based on digital tools such as Mini Programs, stores provide consumers with an integrated online and offline interactive experience, thereby further enhancing user stickiness and repurchase, and driving the growth of the brand's private domain.
In fact, In recent years, Ralph Lauren has been tapping into the potential of the Asian market. At the end of fiscal 2021, full-year net income in Asia accounted for 23% of the total, while net income in the first quarter of fiscal 2022 increased by US$116 million, or about 67.7%, from the same period last year. This is mainly due to the low impact of the epidemic in the Asian market and the continued growth brought about by digital operations.
The pandemic has made the retail industry aware of the importance of online and offline integration, and brick-and-mortar stores are also using digital tools to enhance the experience, expand boundaries, and attract customers. At present, there are already many users who have experienced the "House of Ralph Lauren". On Little Red Book, there are already nearly 2,000 posts discussing these interesting experiences.
Jingxi online and offline 13 new measures for the elderly convenience
Recently, Jingdong's life consumption mall - Jingxi has launched shopping areas in many places, and at the same time launched 13 convenience measures for the elderly, such as home delivery, message card ghostwriting, and love psychological hair in offline stores. It is reported that on the day of the Chongyang Festival, in order to make it easier for the elderly to buy the goods needed for life, Jingxi Shandong, Jiangsu, Shanghai, Sichuan, Guangdong and other places have specially launched special areas to select rice and flour grains and oils, fresh fruits and vegetables, daily necessities and other low-cost goods that cover the whole scene of life. Through the pre-sale self-pick-up model, Jingxi also cooperated with many stores and group leaders to provide door-to-door delivery services for the elderly. Jingxi said that in the future, it will continue to pay attention to the living needs of the elderly and provide more convenient services for the elderly and community residents.
Meituan and the National Open University allow takeaway riders to go to college for free
On October 20, Meituan announced that it has joined hands with the National Open University to offer career promotion courses for food delivery riders and fund full scholarships. It is understood that on October 12, 101 rider trainees have officially begun to study logistics management at the National Open University. The course lasts for 2.5-3 years, with a total of 8 modules, and riders need to complete credits and pass the corresponding examinations and thesis defense to obtain a college degree. During the period of study, the "Rider Development Incentive Award" will be based on different forms of rewards, reducing their financial burden and encouraging riders to complete their studies.
Li Jiaqiweiya's sales on the first day of the single eleven pre-sale exceeded 18 billion
On October 20, Li Jiaqi, Wei Ya and other anchors with goods have opened their double eleven live broadcast debuts. It is reported that Li Jiaqi started broadcasting at 3 pm on October 20, as of the end of the live broadcast, Li Jiaqi's live broadcast room has a cumulative number of views of 248 million people, with a total of 439 goods, Wei Ya started broadcasting at 4 pm on October 20, the cumulative number of views in the live broadcast room was 239 million people, with a total of 499 goods. According to Taobao live broadcast data, the cumulative sales of Li Jiaqi's live broadcast room are 10.6 billion yuan, and the cumulative sales of Wei Ya live broadcast room are 8.2 billion.