Irony, sighing, sighing, nostalgia, a generation of complex emotions, Sun Yanzi does not care about the label of "unpopular singer". She once said: "The world is already very big, and it is impossible for everyone to follow the trend and listen to a song." ”
| Author: Liu Xiao
| Editor: Curry
A post commenting on Sun Yanzi as an "unpopular singer" actually caused an uproar.
I still remember the scene of Sun Yanzi's live concert on June 9, 2020. At that time, she had shoulder-length hair, a white T-shirt, a pair of blue jeans, and a simple musical accompaniment, bringing great emotions to people who were deeply afraid of the epidemic, making people think that she was still the low-key diva who was "not defeated by work".
The main force watching Sun Yanzi's live broadcast was the "post-80s and post-90s", and the "post-00s" at that time were reveling in the live broadcast room next door. Sun Yanzi's live broadcast made a group of old fans remember like a tidal wave, "old tears", but still could not push open the "wall" in the middle of the age gap.
Even so, no one feels that Sun Yanzi is an "unpopular singer". Until the "post-00s" of the "next door" inadvertently probed over.
Although the "unpopular singer" post remarks are very pertinent, the poster is only 14 years old, but still let the "80s, 90s" these "old uncles" and "old aunts" can't help but sigh: time is not waiting for people.
Some netizens of the "post-80s" commented: "This unpopular singer accompanied the entire youth of the 'post-80s'"; when it comes to the impact and touch that Sun Yanzi brought to people when she first debuted, some netizens sighed: "When she first debuted, she defeated a boy who sang a double stick at the Golden Melody Awards"; some people said: She sang her songs from the beginning to the end in KTV that year.
Sun Yanzi was crowned with the title of "Unpopular Singer", which made her rush to the "Hot Search List". Behind this huge contrast between cold and hot is the collective memory of youth of the "post-80s and 90s".
The world of singing, the decade of "infinitely large"
At that time, a reporter asked Faye Wong: Who do you think can be your successor and become a Chinese diva? Faye Wong thought about it and said, I think only Sun Yanzi is there, but the two of us are different types, I don't know if it counts or not.
Faye Wong and Sun Yanzi belong to different types and have their own characteristics. Sun Yanzi's characteristics come not only from her gripping voice, but also from her family background.
Sun Yanzi was born on July 23, 1978 in Singapore, the Lion City, to the father of a professor at Nanyang Technological University and a teacher to a mother. Sun Yanzi, as the second of the 3 daughters in the family, is the second + female = posture, so she is named "Yanzi". Sun Dad is both strict and enlightened, letting his daughter choose her own interests and then try to do well. Influenced by her father's music since childhood, Sun Yanzi showed her talent, learning the piano at the age of 5 and performing on stage at the age of 10. After graduating from high school, she was admitted to Nanyang Technological University in Singapore.
During college, Sun Yanzi's love for music became more and more obvious, and her enthusiasm for creation was ignited, forming a band called Hall6 and composing the song "Someone". Later, her mother enrolled Sun Yanzi in the Li Weisong Music School. After receiving professional training in singing at school, Sun Yanzi successfully signed a contract with Warner Music Company on the recommendation of Li Weisong.
In June 2000, Sun Yanzi released her debut album "Sun Yanzi". The girl on the cover, with short neat hair, thin, flat breasts, tank top and trousers, and a hint of dazedness in her eyes. As written on the album cover: no 22-year-old girl sang like her.
In 2000, Sun Yanzi's debut album "Sun Yanzi".
Unexpectedly, the album sold 1.8 million copies as soon as it was released in Taiwan. The song "Dark In the Sky" on the album became the hot song of the year, and the streets and alleys were singing. The song enthusiastically encourages people to "be brave even when it rains". To this day, her fans will still remember the classic picture in the MV - Sun Yanzi wearing a white dress, facing the wind, playing the piano, singing in Chaoshan dialect: Dark / Want to rain / Black black / Black black ...
Dark Sky (original accompaniment) Sun Yanzi
That same year, a shy, inarticulate curly-haired kid, Jay Chou, became famous and launched an album called "Jay". The saying "male Zhou female grandson" was popular for a while, and even became a music landscape in the early 21st century.
The company soon created a second album for Sun Yanzi, "The Happiness I Want". In just 3 years since then, Sun Yanzi has released a total of 7 albums.
In October 2002, Asia Weekly used a lengthy report to describe the "Sun Yanzi phenomenon" that swept across Asia. Singapore's prime minister, Lee Hsien Loong, said he was "very proud" to see Sun Yanzi's billboards all over the streets in Taipei and Shanghai.
Singing so often, Sun Yanzi felt tired, and the bottleneck followed.
In 2005, she ushered in a 10-year uptick in the "midfield break". "Perfect Day" is a relatively alternative classic. In a comfortable, lazy posture, Sun Yanzi sang "I want a big house / with a big floor-to-ceiling window...". However, album sales declined. So, she planned to temporarily quit and rest.
Perfect Day Sun Yanzi - 2010 Kenting Peninsula Music Carnival
Just two years later, the returning Sun Yanzi sang "I saw against the light / That is tears / That power I don't want to resist anymore ..."
In 2010, Sun Yanzi became the spokesperson of the Singapore Tourism Board, and won the "Top Ten Most Influential Musical Figures of the Decade" and the "Top Ten Golden Melodies of Hong Kong and Taiwan in the Decade" award at the Music Chart Ten Years Ceremony. She then embarked on tours in Hong Kong, Beijing, and Las Vegas.
The tour brought Sun Yanzi's first decade on the music scene to a successful conclusion.
A decade of "intuition" floating and sinking
In 2011, Sun Yanzi released the album "It's Time" and appeared with a long hair image - she has been short hair for the past 10 years, "this style hopes to let everyone know that Sun Yanzi still has a lot of space and a lot of possibilities." ”
On March 31, 2011, Sun Yanzi and her boyfriend Nadim, who has been in love for more than 5 years, registered their marriage in Singapore.
The transformation of life is often accompanied by confusion. Sun Yanzi began to look for a deeper meaning of being a singer: what else can music do?
In March 2011, Sun Yanzi joined "Rolling Stone Mobile Music" and released her eleventh new Chinese album "It's Time". Embark on a second "ten-year journey".
In "It's Time", Sun Yanzi served as the producer of the entire album for the first time, and the final album won the fourth place in Taiwan's album sales in 2011 with 85,000 copies.
But since 2011, Sun Yanzi's company has no longer published the sales list of singapore's major sales companies, which also means that her "new start" is not as smooth as expected.
In October 2012, her son was born, and Sun Yanzi immersed herself in a peaceful and happy family life. When her son was almost a year and a half old, she immediately returned to the stage.
"Kepler", also known as Kepler's law, is the law by which planets orbit the sun. In 2014, Sun Yanzi toured "Kepler" and released the album "Kepler". On November 7 of that year, she won five awards, including The Most Popular Female Singer at the 19th Singapore Golden Melody Awards.
In 2014, Sun Yanzi's album "Kepler".
In the lyrics, Sun Yanzi sang: "Hidden among many lone stars, I can still find you." ”
"Kepler" is considered to be Sun Yanzi's most groundbreaking attempt, and the elements that have flattered the market in the past have disappeared without a trace, and the creative process is very happy. She still remembers that when recording the song "Infinitely Large", the teacher Li Weisong, who sang the song, improvised and danced, with various dance steps, which made people can't help but laugh.
Sun Yanzi wanted to be that shining and free star. She wants to break through, to sing and dance in the "wheat field" of art, even if it is self-absorption.
Infinite Grand Sun Yanzi - Kepler
In 2017, Sun Yanzi released the single "Dancing Van Gogh" in such a state of mind.
It's a story about "sanity and madness going hand in hand."
Sun Yanzi said: "I went to see Van Gogh's paintings and his stories and thought he was very special... Shot himself in a wheat field. She compared herself and found that there were some places that were very similar to Van Gogh, such as persistence, such as reason and madness, often like two villains, fighting deep inside.
When recording the song "Dancing Van Gogh", Sun Yanzi first drank a small glass of wine and let herself enter a slightly drunk state. Then she went into the studio and sang, singing and dancing, "there was some madness, it was all about singing with intuition." ”
Dancing Van Gogh Sun Yanzi - "Light up happiness with struggle" Douyin 2020 Jiangsu Satellite TV New Year's Eve Concert
Then, she fell silent again, this time entirely by her own "intuition."
In 2020, Sun Yanzi in silence was suddenly on the top of the hot search by netizens, because some fans put a photo that resembled her riding a high-speed train to the Internet. Immediately, Sun Yanzi replied to netizens in a funny way, and the comment area was a piece of hip-hop peace.
In June 2020, Sun Yanzi opened a live concert on the Internet in a plain and simple way, with shoulder-to-shoulder hair, white shirts, and a song to tell, but it made many audiences cry and let "tears become poetry".
During the live broadcast, she repeatedly mentioned the sudden new crown epidemic in 2020, and used the name of her song over the years to string together a magical life journey:
Many things will make the world change, many people and things have suddenly been painted with a "rest", although we will also make mistakes, will "willfully" "escape", but hope that the audience will not "fear", "forever", "believe" "this world", "backlight" to find the light, in the "green light" to make themselves full of joy in the future, in the "extreme beauty" to run to the "unknown wonderful". Of course, when you are tired, "take your time" and "walk in reverse", because life is always an "unfinished" state, which is "real" and "very good", enjoying the "magic" of life like "Dancing Van Gogh".
On June 9, 2020, Sun Yanzi broadcast the concert site online.
At the beginning of 2021, Sun Yanzi launched the single "Balance" without any publicity, and the melody was not brainwashed, but just sang what she wanted to sing.
In January 2021, Sun Yanzi released the single "Balance".
"Only the newcomer laughs,
Who knows the old man crying"
Once upon a time, the short-haired girl who sang "Green Light" loudly in the stadium became a "cold singer". Even Sun Yanzi, who has sold more than 20 million records across Asia, will inevitably fall into the embarrassment of being "regarded as a stranger" by the next generation.
This time Sun Yanzi was called "unpopular" by the "post-00s" is not the first case, the last time a similar "unpopular singer" incident occurred in 2019. Douban appeared a post questioning Jay Chou's popularity, saying "Jay Chou's Weibo data is so poor, the super-talk ranking is not high, Weibo re-evaluated is not more than 10,000, endorsements seem to be not much, does he really have so many fans"...
These phenomena that make old fans cry and laugh are caused by the gradual and essential changes in the economic model of music entertainment in the past decade.
In the era of live broadcasting and the reconstruction of the music entertainment market by the fan economy, the concept of "record sales" has become "ancient". Under the background of the star-making mode with lower time cost and faster change, the original superstar mode is overstretched and difficult to withstand the new impact. This time, Sun Yanzi was called "unpopular", and her iron fan Xiao Zhan called this comment "outrageous".
And Xiao Zhan's rise to fame is exactly like a representative of today's "idol manufacturing" model.
In 2015, Xiao Zhanxian participated in the Zhejiang Satellite TV Talent Cultivation Talent Development Talent Show "Burning Bar Youth" as a contestant and won a certain degree of attention. In 2018, the costume fantasy drama "Oh! My Emperor's Majesty" was broadcast, and Xiao Zhan came to the fore with the role of Beitang ink dyeing. In 2019, the costume fairy drama "Chen Qing ling" was on fire, and Xiao Zhan stood at the top of the top position with the role of Wei Wuxian.
On January 24, 2020, Xiao Zhan attended the Spring Festival Gala. Star-making complete.
Traffic comes first, traffic is king. Under the new entertainment economy, the image of idols or singers is shaped according to the market, so as to grab as much traffic as possible in a short period of time. And because of the traffic, the cost of star-making seems to be greatly reduced, attracting more entertainment companies to enter the market and grab land. The starmaking time is further shortened and the iteration speed is faster.
However, Sun Yanzi looked down on the "unpopular" comments, and she replied: "The unpopular singers thank everyone for their attention. Soon there will be new songs. Stay tuned. ”
Some fans joked that the new song is simply called "Cold Door"...