Source: Universal Digest Classics
He was once a college entrance examination liberal arts champion, a talented man of Peking University, and the proud son of heaven in the 80s, at the age of 34, he was forced to use a pig-killing knife and began to kill pigs and chop meat.
Chai Jing once had an interview with him, asking him what he hoped he could do in the future, he said: "I dare not say now, fate is basically not in my hands." ”
At the age of 50, Lu Buxuan, who had reached the age of knowing his destiny, finally completed his counterattack, what happened to him over the years?
01
Lu Buxuan!
A college entrance examination liberal arts champion, Peking University talent, the proud son of heaven in the 80s.
A polite professor? An official with authority? Or a savvy businessman? These images are the expectations of Lu Buxuan's parents for him, and they are also the designs that Lu Buxuan once designed for his future.
However, neither.
Lu Buxuan was just a butcher, a pork seller.
The profession of selling pork is estimated to be far from Lu Buxuan's imagination of his own image. So much so that in April 2013, when Lu Buxuan was invited back to Peking University to give an entrepreneurship lecture, he choked up several times, saying that he "shamed and blackened his alma mater, and I was a negative teaching material." ”
Fortunately, at Peking University, when Lu Buxuan said this, the students in the audience applauded, and Xu Zhihong, president of Peking University, said with a smile:
"There's nothing wrong with Peking University graduates selling pork. Engaging in small work does not affect the person's lofty ideals. "Peking University can produce politicians, scientists, pork sellers, all the same."
For Xu Zhihong's words, Lu Buxuan just smiled darkly at that time!
Lu Buxuan, who sells pork, is in the darkest period of his life at this time,
There is no hope. Whoever told him that profession did not distinguish between noble and lowly, he did not believe it. To him, those inspirational nice words sounded meaningless.
Lu Buxuan should have been desperate.
Fate did not give him a smooth life, and after holding him high, he smashed it down!
02
In 1989, after graduating from the department of Chinese of Peking University, Lu Buxuan was assigned to work at the diesel airport in Chang'an County. Due to the small size of the place and the complexity of interpersonal relations, Lu Buxuan's career development is not smooth. He has worked in a variety of occupations, opened a chemical plant, and done many small businesses.
Lu Buxuan was confused and depressed, but he did not fall. At the age of 34, he took up the pig-killing knife, began to kill pigs and chop meat, and began to transform from an authentic Peking University talent to a farmer's market vendor.
In 2003, he began to sell pork as the owner of the "Eye Meat Shop", which was widely concerned by the media and was also pushed to the cusp of public opinion.
Chai Jing once had an interview with him and asked him what he hoped he could do in the future, Lu Buxuan said, now he does not dare to say, fate is basically not in my hands.
Lu Buxuan never thought that he would be engaged in the butcher industry, and he had always been eager to engage in academic work. Even when society praised him, he still felt inferior.
Because being a butcher does not require any technical content, a person who has not received higher education can do the same, and when a person spends many years of professional training in his youth, and then goes to kill pigs and sell meat, it is a waste of knowledge and intelligence.
He even wrote in the book that if he thinks that it is completely normal for Peking University students to sell meat, why not open a butcher department at Peking University, which includes a slaughtering major, a hair plucking major, and a skin and bone cutting major, so that it would not be more professional to sell meat?
However, in this darkest period, Lu Buxuan achieved the "Peking University standard" of selling pork. He never sold water-filled meat, and he could sell twelve pigs in one stall.
And even if Lu Buxuan felt inferior and desperate, on such days, he still took his life seriously, his business, in addition to the pork business, he also worked hard, and also wrote a book "The Butcher Sees the World".
In life, the most important thing that cannot be given up is continuous self-growth. I have always praised such words: the most precious thing in life is really not a luxury car and bungalow, but a rich life experience. In the marathon of life, as long as you always keep your original intention and keep running, you will never lose disappointment.
That is, you are a butcher who sells pork, as long as you never lose your heart to run, as long as the sword on your waist is sharpened, you have the hope of becoming a cattleman.
03
Confidant in the sea, the end of the world is like a neighbor.
While Lu Buxuan was selling pork, there was a person who was very similar to him, watching him from afar and holding out his hand to him.
He is Chen Sheng!
Chen Sheng, lu Buxuan's brother-in-law, graduated from Peking University in 1984 and was assigned to the General Office of the Guangzhou Municipal Party Committee. However, within a few years, he resigned from the sea in the face of public opposition, set up stalls, planted vegetables, made real estate, sold wine and drinks, and became a businessman.
What really linked Chen Sheng and pork was after the media exposed Lu Buxuan. "At that time, everyone was incredulous and critical, only President Xu of Peking University said, 'I can also sell pork as a student of Peking University', which planted a seed in my mind, so when I decided to sell pork, I said that I must sell Peking University level." Chen Sheng recalled.
Chen Sheng decided to join hands with Lu Buxuan to sell meat and make brand pork that meets the needs of high-end pork.
Chen Sheng and Lu Buxuan raise their own pigs and sell their own pigs. The pigs they sell, in addition to breeding soil, the pig farm also refuses to use the modern commonly used positioning bar, instead of a semi-open large space, so that the pigs can move freely, the pig farm also has a stereo, specially for the pigs to listen to music, because he said that pigs and people, only in a happy mood, will grow fat and strong.
With his many years of experience as a butcher, Lu Buxuan and Chen Sheng co-founded a butcher school for training professional butchers, and he wrote his own lecture notes "Pork Marketing" and taught it himself, filling the gap in the butcher professional school and professional teaching materials.
The school is getting bigger and bigger, every year, "No. 1 Earth Pig" will recruit fresh college students, through the "Butcher School" 40 days of training, learn pork cutting, sales skills, service etiquette, cooking, etc., and then go to the stall to work.
In addition, he also combined his experience as a butcher and wrote a lot of textbooks for butcher schools.
In 2015, the two jointly created the No. 1 earth pig sales of more than 1 billion, becoming the first brand of loud native pork in China.
Those tribulations given to him by fate did not crush him, but became an important wealth in his life and became the foundation of his life.
Lu Buxuan no longer has a sense of inferiority, he said, selling pork to the extreme, "should not be a disgrace to the alma mater."
04
In 2016, Peking University Butcher shot again!
Lu Buxuan took off again! Catching up with the tide of the Internet, No. 1 Earth Pig landed on Tmall and became the first Internet + pork brand to "go out" for mass consumers.
This time, Lu Buxuan wants to catch pork to sell online and do what the butchers of Peking University do!
This year, Lu Buxuan was 50 years old, he finally completed his counterattack, Lu Buxuan, who had reached the year of knowing the destiny of heaven, was confident and calm, and he wanted to seize the opportunities of the Internet era more.
The 50-year-old Lu Buxuan has changed from the shame of "smearing black" to the passion of "not losing people"; from the former "proud son of heaven" to today's "butcher king", such a life is full of positive energy for growth, and the "grand pomp" of 12 stores in Beijing has attracted everyone to stop and applaud.
Yes, life is a marathon, you sometimes see one person after another surpassing yourself, see yourself alone, full of loneliness and despair, and even you will fall in the race ...
However, as long as you are still running, everything you experience, whether happiness or pain, will become a part of your life and a source of your strength.
05
People's life is very long, standing in a special position in life, we often doubt ourselves, is this life going to live like this?
Some people live with a dead heart. But Lu Buxuan is by no means fighting alone, in this era, more people have chosen to challenge themselves and fight back perfectly.
While Lu Buxuan and Chen Sheng were selling meat, one of their Peking University sisters, Liu Qing, was struggling in the tall investment bank Goldman Sachs.
In the end, she chose to run away from the prosperity and start a new business.
Liu Chuanzhi's daughter Liu Qing, in essence, is the same as Lu Buxuan and Chen Sheng!
Liu Qing went from the tall investment bank Goldman Sachs to the CEO of Didi Taxi, when asked about the difference between her past life and her current life, she said, "I used to live in the Four Seasons Hotel, now I live in Hanting; I used to sit in first class, now I sit in economy class; I don't ask for people, I now ask for people." ”
Some people commented that Liu Qing overcame the gap in her heart to live in Hanting and sit in economy class. After all, in the early days of entrepreneurship, I was originally the boss during the day and slept on the floor at night. But, in the past, not to ask for people, now to ask for people, at this point, it takes time and humility to overcome inner pride; this is not easy, because it touches the most sensitive and fragile nerves of dignity, status, recognition, and so on.
Life needs to carry the past, carry the past, in order to win. Even if you fail, you are still brave, because you are your own hero!
Liang Dong said that once taking a taxi, he met a taxi driver, and when he talked about it, he found that the driver was actually very familiar with Huang Guangyu, the richest man in the past.
When Huang Guangyu was a teenager, he came to Beijing to open a shop selling second-hand electrical appliances and rented a taxi driver's house. Winter nights are very cold, Huang Guangyu closed the doors and windows to keep out the cold, the result is gas poisoning. It was this young taxi driver who carried Huang Guangyu to the hospital and rescued him.
At that time, he did not know that he was carrying a future Richest Man in China!
06
Hemingway said in The Old Man and the Sea: A man is not born to be defeated.
Whether it is Lu Buxuan or Chen Sheng, whether it is Liu Qing or Huang Guangyu, now those who are shining in our eyes, the story behind them is very bitter. Their unique experience is precisely a wonderful "counterattack" that makes success from "coercion" to "initiative".
In the final analysis, a person can only mature and become strong if he has experienced deep despair, experienced the cold eyes and shameful laughter of others, and experienced inner struggle and regret.
But please also believe that as long as you have enough strength, enough desire, enough endurance, God will open a door for you in that kind of place where it is all walls.
All the tribulations will eventually become wealth, as long as you have the character of a bird that was said in the old movie "The Shawshank Redemption":
“Some birds aren't meant to be caged. Their feathers are just too bright.”
Through despair, in the night sky, the brightest star, it must be you!