TVB ratings have been sluggish in recent years, and both small productions and Taiwanese dramas have once fallen below 20 o'clock, so that many people have sung the decline of the TV city, and they will definitely be eliminated!
In the face of criticism from the outside world, Zeng Zhiwei, who has been promoted to the general manager of TVB, bluntly retorted that TVB is the world's largest content provider in Cantonese, we are the party that produces content, as long as it is innovative enough to get the audience's likes, it will never be eliminated!
So sonorous and powerful, both because Zeng Zhiwei is full of qualifications, but also because TVB's audience base is not one or two sour words can disintegrate! Some people look at it, the market will naturally not be lost!
As the fastest-ranking senior executive in TVB's history, Zeng Zhiwei has completely transformed the reform of the variety show in just 8 months. Not only has it added a variety of theme programs to meet the needs of different types of audiences, but also promoted the innovation of Wang Zulan and C Jun to expand the territory!
Only after this big move, TVB's ratings fluctuated greatly, first of all, the results of the golden file became more and more sluggish, and although the variety shows were eye-catching, the ratings of some programs did not meet expectations. As a result, the outside world's doubts have risen one after another, and even many viuTV supporters are sneering, believing that TVB's blind use of the elderly has completely separated from young people, which is simply cocooning itself!
However, for the audience who follow TVB, the remarks of ViuTV fans are undoubtedly in a big way, because from the perspective of ratings, ViuTV does not have any advantages, obviously the performance gap is so large, and it is so despised by opponents, and night lang arrogance is not so big!
The two sides come and go, and the TV war that opens up is not hilarious!
The game between fans, Zeng Zhiwei did not stop it, but was happy to see it, saying that there is competition to make progress, and what he is best at so many years is fighting! When I wanted to make a movie that year, Zeng Zhiwei experienced the ambition of New Art City against Jiahe and Shaw, from the New Year file to the summer to Christmas, basically playing a game, although the process was a little difficult, but the final harvest was the unity of all colleagues!
Therefore, Zeng Zhiwei will not be afraid of the menacing of ViuTV, and the baptism of the battlefield will always make the morale more condensed! Now everyone has reached a consensus: "The company is good, we are good."
With the support of this force, Zeng Zhiwei even at the age of 68 does not feel hard, he truly loves TVB and confesses without reservation, growing up here he believes that it is a very important media organization in Hong Kong, and it is also the leader of many people learning Cantonese, there is no reason to expect it to weaken! But Tsang also admitted that with the progress of the times, tvb also has a certain responsibility in the Hong Kong performing arts industry. In the past ten years, TVB is a dominant, no opponent, no matter how to do it, there are people who buy it, and over time, they have less faith in serving the audience, and when the benefits are not good, they only want to fire people to solve the problem.
Take the Hong Kong music scene in the past decade, TVB's golden songs are getting worse and worse, which will only praise their own people, and undoubtedly reduce the opportunity for newcomers to emerge. There is no successor to the throne, and the music world style micro-toilet is nailed.
In view of this, Zeng Zhiwei, who has always regarded TVB as his mother's family, naturally wants to do what he can to reverse the decline of wireless and contribute a little to the Hong Kong entertainment industry! So when Li Ruigang appointed him as deputy general manager, he immediately sought out He Liquan to coordinate the relationship with the four major record companies! Then I let go of the recommended range of jingge golden songs, and everyone is welcome to play songs and perform.
In addition, "Legend of Sound Dreams" excavates the vitality of the music world, and "The Hall of Fighting" gives singers the opportunity to show their singing voices and talk about their experiences, and everything is moving towards a thriving development!
With a positive change, it proves that Zeng Zhiwei's general direction strategy is not wrong! It is also in accordance with the principle of content is king, Zeng Zhiwei has repeatedly emphasized that tvB's biggest enemy is not others but himself, as long as you do your own program carefully and make yourself useful, the audience will have confidence in you, when people on the street are talking about TVB, how can it not attract more people to watch? At most, I don't want to contribute to the ratings, but watching the video also gives the traffic heat, so do a good job of content to stand in an invincible position!