The second son of the 100 billion LV Group is engaged! How golden is talented and single-minded, the top match among the rich and handsome? "Dad, buy it!" Rich and noble, the famous grass has a master

LvMH, the world's largest luxury goods group, the Moët Hennessy-Louis Vuitton Group, has recently been able to say that double happiness is at the door. The $137 billion chairman, Europe's richest man Bernard Arnault, whose second son, Alexander, announced his engagement late last year and two weeks ago became executive vice president of Tiffany & Co. Tiffany, a well-known luxury jewelry brand that was just acquired by LVMH.

Born in May 1992, the noble son of the top luxury family, from a young age, he often had dinner with Lafayette Carl Lagerfeld.

When he was a student, he entered the top École polytechnique de Paris in France, and after getting an offer letter from a large investment bank such as McKinsey in his early 20s, he turned around and returned to the family group to help his father win the well-known Suitcase Brand in Germany.

The drastic reform of rejuvenation has created various cross-border big topics. Talented in business, low-key and introverted, in addition to making money to get soft, he also held his own piano concerts, Chopin, Liszt, the first capital to hand, talented.

Alexander Arnault is simply a live-action version of the ultimate Mary Sue hero.

In 2019, alexander's father was introduced and mentioned that LVMH issued an acquisition invitation to Tiffany & Co. Tiffany, a well-known luxury jewelry brand in the United States. More than a year later, the acquisition was finally finalized last October for $15.8 billion. (The most brutal ascension to the throne!) He devoured one family after another, creating the largest luxury empire... ）

On 7 January, LVMH brought Alexander Arnault, born in 1992, to executive vice president.

When Alexander was a child, a pair of children born to his father and ex-wife had already begun to work for the group. Delphine, the eldest sister born in 1975, joined LVMH in 2000 and is now Vice-President.

(Older brother Antoine, eldest sister Delphine, Bernard, Alexander)

Born in 1977, his older brother Antoine, started his career in the advertising department of Louis Vuitton, and is chairman of the group's brand Loro Piana, CEO of the Berluti brand, and media director of LVMH.

(On June 21 last year, Antonie married his girlfriend, a Russian supermodel "Fruita," who had been dating for years and had two sons.) ）

Alexander, as father and second wife, the eldest son of the Canadian-born pianist Hélène Mercier, the second son of the group, was also raised by his father as an heir. But until he became an adult, he was well protected and not exposed.

It was not until 2013 that Alexander, who was preparing to go to graduate school at the Polytechnique de Paris (also his father's alma mater), began to follow his father on a global store tour and officially entered the public eye.

The members of the Arnault family are destined to have an extraordinary life. After completing his master's degree, Alexander returned to work at the family fund after an internship in an investment bank.

The young rich brother has not yet full wings, but as a new young man who has grown up in the online world and is born in science and engineering, he has done great things.

He first helped the group set up an e-commerce company, and then, like his father with a poisonous eye, he started a "buy, buy, buy" acquisition life.

(Eldest sister Delphine, Bernard, Alexander)

In 2016, under Alexander's push, LVMH acquired an 80% stake in Rimowa, a veteran German luggage brand.

In an interview with The New York Times, he said that when he was a child, he bought this brand of suitcase out of rebellion: "Dad said in shock, 'It's not LV, our family doesn't have this brand.'" But it was precisely because of the second son's "rebellious shopping" and love for this German brand that his father finally finally finalized the determination to acquire.

In October 2016, LVMH bought an 80% stake for 640 million euros (about 5 billion yuan). That same month, Alexander was appointed new CEO by his father and the youngest in the history of the LVMH Group.

Okay, like to persuade Dad to spend billions to buy the brand, which is really hin nobleman. But Alexander was not a stupid boy who bought and played, did real things, and did something.

<h1>Engage in money nobles</h1>

After "persuading his father to buy a bag", the French nobleman, who was less than 25 years old, packed his bags and immediately went to the headquarters in Cologne, Germany. The young boss who parachuted in, met the old employees in the century-old brand, and was almost put together.

In February last year, when he was interviewed by Goldman Sachs Group for an on-site seminar, he recalled the scene of the first staff meeting: "At the first meeting, I introduced myself to everyone in English, and when I saw the people below with black faces, I was confused for half a day. Later, I learned that people didn't understand English very well. ”

"Fortunately, I studied German for 12 years, so I immediately switched my speech to German, which made everyone relax a lot and made them no longer feel estranged from me." Inadvertently revealed a "stunt", young and golden, capable, switch back and forth for a few Chinese words, Alexander this, is simply a proper business war story of the big male protagonist!

Alexander, who switched back and forth Chinese words, also did things with fierceness and sharp eyes. He has repeatedly said that he hates the word luxury: "Because when you talk about luxury, people will feel that they can't afford it and dare not try it." I don't like the concept. ”

So how to "keep the b grid and grounded?" "Alexander's brain was wide open, and he rushed to cooperate with various designers and fashion brands that young people liked before many luxury brands. Using his family's resources, he linked up with a number of designers under the LVMH Group and created various joint models to let hipsters around the world plant grass.

(Transparent suitcase designed by VIRGIL Abloh, LV male artistic director and off-White brand manager)

LVMH's DIOR brand co-brand:

FENDI Fendi:

There is even a cooperation with the New York tide brand Supreme, which can "Superme".

Influencers bring goods, star platforms, artist exhibitions and much more. There are resources at home, and the ideas in my head can all land one by one, and Alexander's mobilization ability and vision are really powerful in combination.

(Japanese artist Takashi Murakami)

(American multimedia artist Alex Israel)

In recent years, he has made so many kinds of explosive models and cooperation, which has made him famous in the industry. But the young and handsome nobleman is not related to the hipsters who love to dress up. He once told the media: "Dressing up is too time-consuming and delayed." ”

But what was not delayed was certainly the success and father's affirmation brought about by what he called "the first real professional experience".

(Alexander shares his experience at Harvard Business School)

After LVMH successfully acquired Tiffany last year, in January this year, Bernard transferred Alexander to Tiffany's headquarters in New York, allowing him to continue to make money for the family. Alexander then thanked his colleagues and his experience in Germany on his social media pages and looked forward to a new life in New York.

(After arriving in New York, Alexander posted the Tiffany badge)

And that's not the only change in Alexander's life in the last two months, when he successfully proposed to his girlfriend, Geraldine Guyot, who had been dating for more than a year, just before Christmas Eve last year.

<h1>The famous grass has a master</h1>

Yes, such an excellent nobleman already has a master in the grass.

His fiancée, Geraldine, graduated from Central Saint Martins in London in 2015, founded her own design brand D'ESTRËE, and last year was included in the Forbes Europe Retail & E-commerce 30 Under 30 list of talented women.

The girlfriend walked in the French style, fashionable and elegant, the two are similar in age, both are French, after meeting at the party began a stable exchange, the painting style is very sweet.

Take time out of your busy schedule to watch the scenery and eat food all over the world:

Party for your girlfriend's birthday:

See the exhibition, meet up with friends:

Now, Alexander has moved to New York for work reasons, and his fiancée has expanded her career blueprint to the United States. Each has a successful career, and they are all in similar industries, and it is rare to feel sorry for each other.

It is said that the rich are sad for three generations, but the children of the Arno family can play each one, and they all make achievements in different positions.

(Younger brother Jean, older brother Antoine, Alexander, younger brother Frédéric Federico)

In addition to the eldest sister Delphine, brother Antoine and Alexander, who are already working in the group, the two remaining young sons of the family, Federico and Jean, are also growing rapidly. Federico, born in 1995, began last year as CEO of LVMH's TAG Tag Heuer luxury watches.

Like his brother Alexander, he dabbled in business + art and gave concerts with his pianist mother.

(His father, Bernard, was also a piano enthusiast, and the family of three held concerts for an unprecedented time.) ）

The youngest brother, Jean, is studying and believes that he will soon enter the public eye.

(Youngest brother Jean, younger brother Frédéric Federico, Alexander)

His father was the "wolf in the cashmere sweater of The Rushmi", a capital tycoon who acquired it without mercy, and established a huge luxury empire. The princesses and princes of the Wolf Family have also expanded their territory in their respective fields, and each one should not be underestimated.

(Federico, Delphine, Antoine, Alexandria)

Some were born in Rome, and some people were directly kings in Rome.