Cover news reporter Yang Li Ji Chen Jie
Biography
Li Jun, a post-85 youth, is a deputy to the National People's Congress and the secretary of the party branch of Xiuyun Village, Baiyi Town, Cangxi County, Guangyuan City, Sichuan Province. In September 2017, it won the National Poverty Alleviation Award.
On February 25, the National Poverty Alleviation Summary and Commendation Conference will be held in the Great Hall of the People in Beijing.
Li Jun took a car from Xiuyun Village, Cangxi County, Guangyuan City, Sichuan Province, to Shuangliu Airport in Chengdu in advance and boarded a flight to Beijing. "I was thrilled to learn about my trip to Beijing as an award-winning representative." He said that after arranging the sales arrangements for agricultural products such as bacon sausages in the village, he hurried off to Beijing.
As a deputy to the National People's Congress and the village secretary of Xiuyun Village in Baiyi Town, Cangxi County, Li Jun, a young man after 85, has been deeply cultivating the grassroots for more than ten years, leading the villagers out of a Xiuyun Village model of poverty alleviation and prosperity.
In recent years, he has opened a poverty alleviation experience restaurant in downtown Chengdu, so that the agricultural products in the hands of villagers continue to supply the city, and create products such as "time chicken", "year duck", and Internet pig raising, which not only allows urban people to eat rural flavors, but also makes villagers' pockets bulge. Driven by him, the per capita net income of Xiuyun Village has exceeded 25,000 yuan, and at the same time, it has also driven more than 3,000 farmers in nearly 60 surrounding villages, with an average annual income of about 3,000 yuan per household.
At the beginning of the Year of the Ox, Li Jun tied the future goal with the "14th Five-Year Plan" national development plan, and anchored his determination to achieve the branding of "Xiuyun Village" according to local conditions. At the same time, I also hope that more like-minded, thoughtful and hard-working young people will return to the countryside and make some achievements in this vast world.
The "Business Economy" of the Internet Celebrity Secretary
One hand live broadcast with goods, the other hand into the city to open a store
"This is the first time we tried to make a rib sausage in our village, I tasted it in advance, it was very good." On the eve of the Spring Festival, Li Jun stood in a farmer's house in Xiuyun Village, holding a section of sausages hung up to dry, and took a short video to introduce the villagers' homemade rib sausages, "Welcome everyone to buy agricultural products from Xiuyun Village in the live broadcast room." ”
On February 20, Li Jun told the cover news reporter that this is not his first live broadcast with goods, "at the end of last year, the first attempt to bring goods began, many netizens who are concerned about Xiuyun Village and want to eat authentic agricultural products have purchased a lot of sausage bacon in the live broadcast room, and we have seen a new way to open up the sales of agricultural products." ”
On the live broadcast platform, the number of fans of "Xiuyun Village Li Jun" has reached 146,000, with a total of more than 1.61 million likes, "The original intention of opening this account is to let more people know about Xiuyun Village, to show everyone a real and beautiful new countryside with the perspective of grass-roots cadres. ”
In addition to live streaming with goods, as early as 4 years ago, Li Jun opened a direct way to the city for agricultural products in Xiuyun Village. Next to Jincheng Avenue in Chengdu's Wuhou District, a soup restaurant called Xiuyun Village is the display and sales platform he opened here with the village collective.
"Most of the ingredients in the soup house are shipped directly from Xiuyun Village in Guangyuan." He said that the rice, noodles, eggs, poultry, meat and handicrafts in the village were uniformly purchased and then sent to the poverty alleviation experience restaurant belonging to Xiuyun Village to be displayed and sold, "so that the people in the city can eat authentic rural flavors, and the villagers' agricultural products can find a market." At the same time, the waiters and chefs of the restaurants also came from the village, and also solved the employment problem of some people. ”
The villagers' pockets were bulging
In 12 years, he led more than 260 villagers to achieve poverty alleviation
In the video released by Li Jun, in addition to the agricultural products, the most photographed is the smile of the villagers in Xiuyun Village. Especially in this poverty alleviation restaurant, photos of villagers' smiles have become the most ornaments in the store.
"This is the farmer Zheng Dajie, this is the craftsman Lao He." For the villagers' photos on the wall, Li Junru counts family treasures, Zheng Dajie's wife has a disability, and the family has chickens, ducks and pigs, "Since the market was opened, their family relies on breeding, and they can earn more than 20,000 yuan a year." ”
In 2008, Li Jun quit his high-paying position in the city and returned to the village where he grew up as an assistant village director. In 2010, he was elected as the village secretary of Xiuyun Village. "It's not so easy to become the secretary of the village branch at a young age." From experiencing questions, complaints, and testing, I finally won the respect of the whole village, "When I first came here, I was only in my 20s, and many villagers said that I was 'hairless in my mouth and unstable in my work'. Even the village committee team at that time did not believe that he could lead more than 260 villagers out of poverty and become rich. ”
In order to find a way out of poverty, he took people to run all over the well-known Huaxi Village, Baoshan Village and other villages to get rid of poverty, and also went to many large and medium-sized enterprises to find experience and seek funding. In the end, with his efforts, the first cement road was opened in the village, the agricultural products were sold, and the villagers' pockets were also inflated..." The villagers built new houses, there was no car in the village before, and now most families have cars." ”
Today, driven by Li Jun, the per capita net income of Xiuyun Village has exceeded 25,000 yuan, and at the same time, it has also driven more than 3,000 rural households in nearly 60 surrounding villages, with an average annual income of about 3,000 yuan per household. Walking on the road in the village, the villagers will affectionately call him "Secretary Li".
Fourteenth Five-Year Blueprint
Promote rural revitalization and build an industrial brand in Xiuyun Village
2021 is the beginning of the 14th Five-Year Plan. Li Jun said that in addition to promoting the model of poverty alleviation in Xiuyun Village, this year it is also necessary to further promote rural revitalization, and it is planned to take Xiuyun Village as the center and drive the surrounding villages to build a modern agricultural industrial park of 10,000 mu, which will be supported by the construction of a health care reception center, an agricultural product processing and circulation center, etc. "After completion, it will bring a more beautiful, more beautiful, and more envious new countryside for the people in the city." ”
At the same time, Li Jun, the secretary of the youth village branch who dared to break through and fight, tied the goal of struggle with the "14th Five-Year Plan" national development plan, anchored and determined to realize the branding of "Xiuyun Village" according to local conditions, "launch the brand of Xiuyun Village, and form a sustainable development path for the village through branding and industrial development, so as to further drive the villagers to become rich and generate income." ”
"To do a good job in branding and industrialization, it is inseparable from the introduction of talents." Li Jun said that in 2021, Murakami will build a professional e-commerce team and short video operation team, and also looks forward to more like-minded young people who have feelings for agricultural and rural farmers and have ideas and hard work to return to the countryside and make achievements together in this vast world.
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