Disney+ will land in South Korea next month, can it compete with Netflix, which is dominated by blockbuster Korean dramas such as "Kingdom" and "Squid Games", and also create a blockbuster?
With the Netflix original series "Squid Game" blasting around the world, it's worth noting whether new Korean content will be created to capture the world through Disney Plus, which will land in Korea the following month.
In the case of the whirlwind of the Netflix original series "Squid Game" in the world, whether South Korea's cultural information can land on Disney+ in South Korea next month, and give birth to new cultural information that captures audiences around the world has attracted much attention.
Experts predicted that if Disney Plus were actively working on original Korean content, such as Netflix, which puts huge capital into content, domestic producers could come up with groundbreaking works.
Experts predict that if Disney+ actively produces Korean original content like Netflix, domestic production companies may be able to launch epoch-making works.
On April 14, Kim Sung-so, a pop culture critic, said, "Disney Plus can't be stimulated by netflix's success," and he predicted that "with Netflix increasing its investment in South Korea, Disney will produce enough 1-2 Korean works for 20 billion units."
Popular culture critic Kim Sung-so predicted on the 14th: "Seeing the success of Netflix, Disney+ is impossible not to be stimulated", "In the case that Netflix is increasing investment in South Korea, Disney is also enough to produce 1 to 2 Korean works with a scale of about 20 billion won." ”
The production cost of "squid game", known as the level of 20 billion won, differs greatly from the average production cost of domestic broadcasters.
It is said that the production cost of "Squid Game", which is about 20 billion won, is very different from the average production fee of Domestic TELEVISION stations in South Korea.
This aspect is also confirmed in the Netflix original "Kingdom", by Kim Eun-hee, who has attracted worldwide attention as a "Korean-style zombie." Kim said in one broadcast that he thought there was no way to implement the idea as a work because he needed a large production fee, but he also revealed a behind-the-scenes look at netflix's investment.
This can also be seen in the original Netflix work "Kingdom" by Kim Eun-hee, who has attracted worldwide attention through the "Korean zombie". In a show, Jin Writer revealed that it needs a huge production fee, otherwise it is impossible to present the creativity in the work, and Netflix is happy to invest in the behind-the-scenes story.
Disney Plus announced plans to contribute to the Korean creative industry ecosystem through continuous collaboration with domestic content producers, saying at an online event that it plans to "invest extensively in the Korean content market over the next few years."
At an event held online on the same day, Disney+ said that it "plans to make large-scale investment in the Korean cultural information market in the next few years" and said that it will contribute to the ecological environment of The Korean creative industry through continuous cooperation with Korean cultural information production companies.
Experts predicted that if Disney Plus helped create a stable environment, such as supporting all production costs like Netflix, it would create an environment that would be beneficial for Korean content producers.
Experts predict that if Disney+ can support all production fees like Netflix, like Netflix, and help the production team create an environment that can create a stable environment for creation, it will create a favorable environment for Korean cultural information production companies.
Jeong Deok-hyun, a pop culture critic, said, "In South Korea, we are relying on one Netflix, but the creation of a new competing platform like Disney Plus gives creators a broader option."
Popular culture critic Jeong Deok-hyun commented: "In South Korea, at present, it only relies on Netflix as a platform, and in this case, new competitive platforms such as Disney+ appear, which gives producers a broader choice" and "For Korean creators, it can be said to be positive."
"However, as Disney is a content company that owns a huge amount of intellectual property (IP), I wonder if it will be able to leave local content entirely to creators like Netflix, and whether the results will be good," he added.
He added: "But Disney, as a cultural information company, has a lot of IP, and it is still a question whether disney can hand over local cultural information to the producers for production like Netflix, and whether it can get good results."
Disney's entry into the Korean market could further heat up the controversy surrounding the subcontracting concerns raised by the "squid game." Even if the content produced by the Korean crew is successful, it is due to the revenue allocation structure and copyright issues that global OTT takes most of its revenue from.
Taking Disney's entry into the South Korean market as an opportunity, there are fears that South Korea will become a subcontracting base because of "Squid Games", and the controversy surrounding this concern may heat up further. This is because, even if the cultural information produced by the Korean production team is successful, the global OTT will still get the revenue distribution structure and copyright issues of most of the revenue.
Ha Jae-geun, a pop culture critic, said, "Korean manufacturers who are in a rush for money cannot negotiate properly with a giant platform right now," and he worried that "taking all the copyrights is an aspect of predatory contracts."
Popular culture critic Ha Jae-geun said with concern: "South Korean production companies that are in desperate need of funds at the moment cannot negotiate smoothly with large platforms" and "take away all copyrights, which is suspected of predatory contracts." ”
However, the analysis that "it is more profitable than a thread" is also formidable.
However, there are also many people who believe that "the advantages outweigh the disadvantages".
"We need to leverage our global platform in shaping our position in the global market," Jeong said, "and if content producers become competitive enough and are in a position to choose a platform, they will not be able to do a one-sided contract as they do now."
Zheng critic said: "In the process of creating a certain position in the world market, it is necessary to use international platforms", "If cultural information production companies have enough competitiveness to choose a platform, they will not sign a one-sided contract like now.".
Key vocabulary
선뜻 [adverb] painfully, cheerfully
거액 [noun] is huge
하청【Noun】Subcontracting, secondary contracting
어마어마하다 [adjective] (unusually) grand, magnificent, majestic
상륙하다 [verb] landing
Emphasis on grammar
1.-Like
Qualified: Used after nouns.
To the effect that the shape or action is identical or similar to each other, similar to "like..."; can be used interchangeably with the auxiliary word "같이".
You're as good at singing as a singer.
You sing well like a singer.
We are as worthy as a brother.
Our relationship is as close as brotherhood.
2. - In the middle, - in the middle
Represents the condition, condition, when something is happening.
(1) Go: Don't despair in a difficult life, but work hard towards your dreams.
I hope that you will not despair in the difficult living environment and strive for your dreams.
Me: Thank you. I want to be successful and give hope to people who are in need like me.
Thank you. After success, I want to give hope to people who have a hard life like me.
(2) A: With the participation of many citizens, we are working on a "make a good city to live in" pan-citizen movement.
With the participation of a large number of citizens, a national campaign to 'build livable cities' is being carried out.
Me: I never thought so many citizens would participate.
I really didn't expect so many citizens to get involved.