Tonight, the birth night of the "Hot Us" Hot Troupe King came to an end, and the Shanghai Rainbow Chamber Choir won the final title of The League King under the attack of two idol groups.
As the only child in the rock band, penicillin also returned to the stage of "Hot" as the starting group in the evening live broadcast.
As the good sister Qin Hao said in the live broadcast, this is a very inclusive stage. In the show, you can see rock bands that once dismissed idol groups lamenting that idols are "not easy" and issuing invitations to the girl groups to cooperate.
When asked why he participated in the show, lead singer Xiao Le replied: "Those who pay attention to the girl band boy band know that rock and roll is also a band and a group. ”
Last summer, "Summer of the Band" made the band go, and the rock band can become an idol boy band.
This summer, before the belated second season of "Le Xia", the "Children of Tomorrow Band Season", which focuses on young and hot-blooded people, arrived first.
In 2018, an idol draft hit, which opened the tide of selection trainees by various agencies. Through the inventory, it can be found that in the previous talent shows, there are examples of non-traditional practice students becoming enlightened.
In the past few years of capital retreat, it is undeniable that the export of showbiz is getting narrower and narrower. When a large number of middle-aged actors and actresses run to dance middle-aged trainees who press their legs, when Internet celebrity blogger dancers have appeared in various talent shows, and when more than 95% of the talent idols are facing the situation of debuting and being confused, it is no wonder that there are various "invasion and integration" phenomena that appear now.
Rappers and Internet celebrities use idol drafts as a way to break through themselves, and also bring some new atmosphere to the traditional trainee model idols. Idols are being forced to turn to a variety of show stages, looking for every opportunity to expose.
1 Everything can be idolized
Under the situation of fatigue in the traditional trainee draft, a number of idol groups and draft activities with different styles and positions have emerged.
30+ artists stage draft
Obviously, the unparalleled limelight of this year's draft is not in "Green You", not in "Creation Camp", but in "Sister Riding the Wind and Waves". One after another, "Brother Chasing Dreams" and "Brother Who Cut Through Thorns" also came.
Young idols do not necessarily have to pass the talent show variety show, but to a certain extent, brothers and sisters have ushered in a career turnaround by chasing their dreams and returning to the stage of the 30+ talent show.
Anchor idol group
On July 5, the debut of the "Tron 3" 7-member girl group Hard Candy Girl 303 was the first 7-member girl group KSGirls officially announced by Kuaishou.
The team members include popular e-sports, dance, and rap anchors on the platform. At the same time, the group released its first MV "Colorful Horizon". Declaration "On Kuaishou, every girl who is brave enough to be herself is in the 'C position'".
Like the traditional girl group, the members of KSGirls also have the responsibility of dividing each person in the group: Chen Chutuo, a singing master, He Yating, a childlike girl, a two-dimensional girl in the line of fire, Cai Bing in the dance department, Chunyu in the dance department, Liu Anran in rapper, and Zeng Peixin in the spirit sister.
In the past, it was not a precedent for the anchor girl group.
In 2014, Together with YY Live, Which is also the era of Happy Gathering, Juju Media joined hands with domestic and foreign music producers to launch the 1931 female idol group, with an investment of 500 million yuan to build. It was once considered to be a major move for online live broadcast platforms to officially enter the idol industry.
At present, after the official announcement of KSGirls, except for a new song MV, the operator has not arranged the itinerary for the group like a traditional idol, and there is no follow-up publicity activity for the time being. Even member Cai Bing was also at the Blue Whale Music Festival on the 18th, only as an accompaniment dancer of Meng Meiqi.
Virtual idol draft
The "leeks" of real idols have been pinched one after another, and the platform has once again turned its attention to the virtual idol market.
During the 618 period this year, Luo Tianyi, Hatsune Mirai, Ye Xiu, etc. appeared in the live broadcast room of the e-commerce platform one by one, allowing more people to see the value of more malleable and younger virtual idols.
On July 9th, iQIYI iJOY Summer Enjoyment Club was held, and among the new content of many variety shows announced on the spot, one of the new virtual character talent competition variety shows "Transdimensional New Star" attracted the attention of the talent circle.
Judging from the project information, idol brokerage companies such as Lehua Entertainment, Siba Media, And2girls Anzu, and Tusman Producer Sub-World Culture will all bring the company's virtual characters to compete. At the same time, the show has also officially announced that Angelababy and little ghost Wang Linkai will serve as virtual character trainers.
In fact, whether it is artist transformation, anchor or virtual idol, for them, building an idol group is more like a platform and means to expand the path of user monetization.
Whether it is a cross-dimensional virtual idol or an anchor with its own cultivation attributes in the live broadcast room, before facing the mainstream idol market, it has a fixed fan base in its own circle.
Whether these are new market weather or short-term bubbles, it remains to be seen.
2 Where are idols being "forced"?
When the capital that is eager to realize the cash is eyeing the fat meat of the idol market, what are the idols doing one by one?
On July 11, the national variety show "Happy Base Camp" ushered in the 23rd birthday and the 15th anniversary of the happy family group.
Also on the same day, Kuaiben opened the summer special planning season "Stand Firm!" in conjunction with eight major brokerage companies aimed at selecting newcomers to variety shows. Friends".
Among the contestants, including Lehua NEXT members Huang Minghao and Huang Xinchun, R1SE members Zhai Xiaowen and Zhang Yanqi, "Qingyou 2" popular trainee Jin Zihan and other 32 small love beans.
Songs can't go out of the loop, and there is no more stage to show in China. Strive for more opportunities to appear in popular variety shows on popular platforms, and become the object of competition among these popular idols.
In addition, there are also some trainees who have participated in idol selection or idols who have formed a group, and are exposed with the help of reality SHOWs that are not selected by men and women groups.
Recently, in an original food talent show of Hunan Satellite TV, there are several familiar faces, such as the teammates of UNINE Guan Oak, the popular contestants in "Creation Camp 2019", and even members who have debuted in multinational boy bands.
Break stereotypes, not be defined, and step out of your comfort zone.
More and more idol groups are shouting similar slogans on various occasions and trying to add more diverse musical style elements to their works. As a rock that has always been considered the most attitude, it is also "favored" by idols.
At the beginning of the month, the song "Mama Told You Not to Cry" from R1SE's new album "Yao For The Name" was questioned for allegedly plagiarizing songs from Taiwanese band Cao Dong without a party.
In response, Zhang Yanqi, one of the song's creators, also admitted that the song was deeply influenced by CaoDong's style in creation.
Of course, it is not wrong for idols to want to break the circle and want to present more diverse idols. But it is important to respect and love the genres and styles, as well as the ability and work to be respected by others.
According to industry news, a number of brokerage companies have targeted the "band trainee" model of standing on the stage holding an instrument + lead singer, and will send a group of good-looking band idols to the entertainment market.
Idols and rock, idols and bands, are both cultural symbols full of heat. The two have never been irreconcilable. Whether it is Japan and South Korea, where idol culture is prevalent, or the domestic entertainment market where the market is just beginning to appear, there are several typical idol bands with young vitality.
The most representative and controversial is the first "Lolita Metal" in Japan, BABYMETAL. The group is centered on SU-METAL (Suzuka Nakamoto) and MOA-METAL (Kikuchi favorite), supplemented by Avengers (Avengers) and Kami Band (God Band).
During the Sengoku period of Japanese idol groups, there were many groups and a wide range of activities, and idols existed in various fields such as music, modeling, performance, and entertainment. At the same time, the K-pop trend and J-pop music gradually declined. In this context, this idol band, which combines idols, metal rock, and Local Japanese elements, is not only well-known at home, but even brings its own music to music festivals in North America, Europe and other overseas regions, and toured various places.
For idols, their own basic conditions, the support of fans, and the packaging of the company and team are their advantages. But when they have the courage to give up their advantages and try to explore breakthroughs in unfamiliar fields, it is indeed a commendable thing.
"We never think there's too much of a stage." On the stage of "Hot", young idols spoke boldly.
Whether it is practitioners in the field of multiple musical styles who do not mind idolization, or idols breaking the circle into more market segments, under the current trend of integration, everyone competes for nothing more than the share of the entertainment market and the influence of the public.
As an industry insider put it, "This is an era when pop music is not popular", so what exactly is the idol pursued by 200 million young people in the mainland?
Definitions may be diverse, which also means that the entertainment market will definitely appear "rock fever to do rock, hip hop to do hip hop, electric music to add some electronic elements" phenomenon, but in the constant breaking of each other's boundaries, each generation of idols, every field of the birth of the era of idols, the ultimate reliance on the competitiveness of the work, short-term heat is like a gust of wind, the past will pass.
Tonight's Rainbow Choir wins the title, which is well deserved!
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