"It is said that life can be regardless of nobility, but some people are born to be called young masters, and some people can only look at the ground..." People always like to vent by complaining about everything around them when they are at a low point, and their birth is a point that everyone frequently uses to vent. But no one thing is perfect without any flaws, and it must be good to be born in a rich family? Not necessarily.
Any industry that has achieved the position of leader, the wealth in hand can not be underestimated, but in the same way, the risks faced are unimaginable to ordinary people, born in such a family is supposed to be happy, but what if the father does not leave wealth and mess? If you can choose your own birth, you know that this family will bring you superior conditions, but your father may abandon you, are you still willing to fight for it?
Don't test a person's humanity, especially in the face of difficulties, we always say that the greater the ability, the greater the responsibility, when the two are out of balance, what kind of results will be brought to the family and society? The word father is no different from a hero in the hearts of all children, and when your hero betrays the country he built with his own hands, will he still be your pride?
<h1 class="pgc-h-arrow-right" data-track="7" > building</h1>
The name of this pit boy's father is called Lin Jianhua, this name is a little unfamiliar to us, but if you mention the founder of Tianwo Group, perhaps everyone is more familiar, once upon a time, The brand of Tianwo can still be one of the leading enterprises in the beverage market with Coca-Cola, who can think that it was so brilliant at the beginning, but now it is such a scene.
In 1998, Lin Jianhua left his hometown to work alone in the big city of Shanghai, in the early years, he worked in a food factory in Fujian, a few years later, he also had a deeper understanding of the industry, more aware of the huge profits, after careful study, he gradually had the idea of starting his own business, and now, he also feels that the opportunity for his own entrepreneurship has come.
He found a few brands, starting from the initial wholesale store along the street, created Nanpu Food, in addition to undertaking nestlé, Leshi and other series of products dealers, perhaps he was born to eat this line of food, these series of products by him to do the wind, and Lin Jianhua's ambition is not limited to this, this is just a stepping stone for him, such a development speed and courage attracted many people willing to follow him, he also strengthened more connections, the career is getting bigger and bigger.
<h1 class="pgc-h-arrow-right" data-track="18" > brilliant achievement</h1>
As a former sales champion in East China, no one knows how to quickly push a product into the market than Lin Jianhua, during this period, all kinds of large supermarkets or small shops, etc., we can see the various series of products under Tianwo.
In 2003, the Tenwow brand was selected as "Shanghai Famous Trademark", the following year he established Tenwow (Fujian) Food Co., Ltd., the investment has reached 600 million yuan, in 2006, he even extended his hand to the liquor industry, wholly acquired Shanghai Tiansheng Co., Ltd.
Today's Tianwo is no longer a separate company, but as a group in front of everyone's eyes, entering the 28th place in the top 100 food manufacturing companies in Shanghai, such a strong breakthrough makes the giants in food see the potential of Tianwoo. Since 2010, there has been a wave of healthy drinks in the market, and Lin Jianhua has followed closely behind, immediately created a series of honey grapefruit teas, and invited celebrities with a certain degree of popularity at the time to help endorse them.
For a time, the streets and alleys can see the figure of honey grapefruit tea, and when other companies reacted to launch the same model, Lin Jianhua has already made a large amount of gold in the market, which is also the most successful single product sold by the company since its inception.
Since 2013, Tenwow has landed on the Mainland Hong Kong Stock Exchange and has basically maintained an annual income of about 5 billion yuan in the four years of service. At this time, Tianwo is the momentum is fierce, but the follow-up force is also very important, at this time Lin Jianhua will bet all his chips on a product of honey grapefruit tea.
<h1 class="pgc-h-arrow-right" data-track="18" > initial setback</h1>
But such a single bet, often accompanied by huge hidden dangers, at this time after the launch of the same single product of other enterprises, honey grapefruit tea is no longer exclusive to Tenwow, and at this time Tenwow has no second such a hot single product as yuzu tea, in the rise of e-commerce, Lin Jianhua still holds a wait-and-see state, sticks to traditional sales, and misses an opportunity to save himself.
The glory of the past is too legendary and beautiful, and this condescension hinders Lin Jianhua's accurate judgment.
Xicha and Naixue shouted "refinement" in the market, so that this group of people who have long been tired of the aesthetic fatigue of healthy tea have a new place to go, and the only item that Lin Jianhua is most proud of has also entered the Waterloo of life. This is actually the setback that every company must experience, as long as it is handled properly, it can also lead everyone to survive, but at that time, the Problems faced by Tianwo Group were more than this.
Nanpu Food is actually a company owned by Lin Jianhua, and because of his relationship, Nanpu Food has very close business relations with Tenwow Group, and was once his largest supplier, but Tenwow International wants to become independent as soon as possible, so it begins to break away from the cooperative relationship with Nanpu step by step, but as long as Lin Jianhua is still there, the two companies are inseparable, and Nanpu's economic case will naturally affect each other.
During this time, in fact, the top level of Tenwow International has been busy, but the external data is still very beautiful, the annual revenue has increased from 4.908 billion yuan to 5.018 billion yuan, this slight growth is already very abnormal, and the net profit has fallen from 366 million yuan to 170 million, which is a huge gap to the members of the board of directors.
<h1 class="pgc-h-arrow-right" data-track="24" > watched him collapse</h1>
Nanpu Food had previously undergone a capital restructuring, when Tenwow International indirectly owned 51% of the shares, and later sold 2% to Shanghai Sugar Tobacco and Liquor, indirectly making Shanghai Sugar Tobacco and Liquor the largest shareholder of Nanpu Food, and coincidentally, Shanghai Tobacco and Liquor Company was once a wholly-owned subsidiary of Bright Food Group.
In the past few years, the Guangming Group has frequently made headlines, and every time it has been named after corruption, and its reputation is extremely poor for a while.
Even when the Nanpu Food Food economy case appeared, the masses were all beaten attitudes, as a deeply involved Tenwow can not avoid being affected, itself Tenwow does not have much profit, in such a situation the company is inexplicably burdened with a huge amount of responsibility.
This is not all, the real fatal blow to Tianwo is that Lin Jianhua is missing. At this most important moment, Lin Jianhua seemed to have evaporated in the human world, and there was no more news.
At this time, the company's executives have been in a mess, and when someone asked whether he would be afraid of crime and absconded to check the accounts, he found that the abnormal transactions involved in the Tianwo Group had reached more than 2.1 billion yuan, and a year ago, Lin Jianhua used the name of the Tianwo Group to borrow hundreds of millions of dollars, this huge property deficiency, coupled with the disappearance of Lin Jianhua, everything seems to have a good explanation.
Lin Jianhua may also see that The future of Tianwo is bumpy, he is not sitting still and not thinking of a way,
Rather, he was the only one he had ever thought of to save. At this time, as Lin Jianhua's son, Lynch had to stand up to take over the mess of his father, take over the company in June, and in May, the Shanghai Municipal Public Security Bureau has already implemented a fund freeze on part of the economy of Tianwo, to know that the freezing of a company's funds is tantamount to removing the engine of the machinery, and the various departments in the company that need capital turnover have to stop, and Lynch began to take the lead in borrowing money in the name of the Tianwo Group.
<h1 class="pgc-h-arrow-right" data-track="32" > worse</h1>
But the company's deficit is too large, and even the company's internal employees broke out, the factory has not even had money to buy the raw materials for beverages, once could only stop work and production, and some executives saw the company's decline, but also gradually left the company, the past those brothers and brothers of the work partners, after understanding the current situation of Tianwo, for Lynch's help is also a helpless posture, for a while, Lynch led by the Tianwo Group, has become the object of everyone's wall pushing everyone.
Prior to this, Lynch had been exposed to the Shanghai Shengshi Liquor Industry, and he was also a little weak in the face of the relationship between the various internal departments of Tianwo, which was huge and chaotic, and the troubles were not only these.
At this time, an Internet celebrity posted on the Internet 800 square meters of luxury house on the Internet popular, some netizens estimated that this house is worth at least 170 million yuan, and the sharp-eyed netizens are pulling out the identity of this female netizen, which is Lynch's wife. The mansion is their matrimonial house.
No matter how much Tianwo it is falling, it is only in the mall, because the popularity of this video has pushed the embarrassing situation of the entire Tianwo International directly in front of everyone, and now Lynch is facing not only mental pressure, but also the pressure of public opinion. Almost everyone's hopes are pinned on the Lin family man, but unfortunately, Lynch did not lead the company out of the darkness.
<h1 class="pgc-h-arrow-right" data-track="37" > dying</h1>
Lynch is nothing more than a pawn pushed out by his father to block, in addition to being Lin Jianhua's son, in the Tianwo Group, Lynch does not have much real power, after seeing that Lynch does not have the ability to turn the tide, the resentment against Lin Jianhua is all transferred to Lynch.
On February 13 of the following year, Tenwow International announced that it had removed Lynch from his position as chairman of the board of directors, but Lynch remained in other executive director positions.
The Listing Committee in Hong Kong has also cancelled the listing opportunity of Tenwow, for which Tenwow Group has submitted an application to the Listing Review Committee, hoping to pass the review again to see if it can regain the opportunity to list in Hong Kong.
This job change, the members of the board of directors basically carried out a purge, this country established by Lin Jianhua, but now it is no longer the world of the Lin family, after this devastating blow, the company has also launched a new operating model.
They tried to use regional branches to analyze the explosive trend in different regions, and then customized according to different situations to launch new products, but the decision similar to Fan Bangzhi has not yet seen results, and some related companies have not been able to support the direct face of bankruptcy liquidation.
The failure of Tianwoo is a foregone conclusion, and Lin Jianhua's whereabouts are still a mystery, from the glory of prosperity to the current defeat is only a few short years, which is like a microcosm of a certain period of China's history in the last period.
The same because of the self-imposed missed the opportunity to take off, and when it was discovered, it had to face the situation of the country being destroyed, but the difference between Tianwo and the country was that our country was broken, but there were still countless enthusiastic sons and daughters who stood up and used their backbones to support a piece of heaven and earth for their compatriots, so that we had a chance to breathe, a chance to fight back, and thus fight back to our own world.
<h1 class="pgc-h-arrow-right" data-track="45" > conclusion</h1>
However, Lin Jianhua, as the main backbone of the company, personally opened the gate to block the enemy, and the danger surged forward, but he had already carried the company and the child left.
What could be more disappointing than this, following his boldness and ability, but watching his cowardly back, for Lynch, having such a father is undoubtedly a happy thing, but to this day, the word father will still be a respectable existence in his heart? When the kingdom is broken, the courtiers are still the courtiers of the dynasty, but if the king turns his back on his people, how should the subjects treat themselves?