On October 20, 2021 (Shanghai), Stella McCartney, a British high-end lifestyle brand that has been adhering to the use of sustainable materials and vegetarian leathers, unveiled the new series of Stella Shared 3 in Shanghai, together with Stella Shared 3 brand ambassador Liu Yiyun Amber Liu and actors Zhang Jiani, Zhou Lula, singer Yamy Guo Ying, actor and singer Chen Yihan, new generation actors Chen Zheyuan, Zhang Youhao, Shen Yujie wandered together in the psychedelic Stella Club, witnessed the grand release of this series, and immersed in the casual "self" and uninhibited "shared" Stella Club.
Like the club children who are rampaging in the world, with fearlessness and freedom, always living up to the attitude of youth, the fashion party interprets this genderless series by the uninhibited generation from different races and skin colors in a way that integrates subcultures, and combines the first new single scene of skateboarding teenagers and brand ambassador Liu Yiyun Amber Liu to create an infinite cycle and a more colorful world in the future.
Stella Club is inspired by Stella McCartney Shared 3's new collection, a neutral capsule collection designed to explore shared values and artistic aesthetics – continuing the design language of the Winter 2021 Ready-to-Wear Collection while bringing together the expressions of the younger generation. The venue is surrounded by youthful neon colors, the entrance is set up to reach the concept of a party in the underground world, and the silver lighting constructs a futuristic touch, like a time and space tunnel that takes you freely between fantasy and reality.
The club has set up independent art spaces for three emerging young artists working with Stella McCartney Shared 3: Ed Curtis, a well-known illustrator from London, Maisie Broome, Myfawnwy, a wet-topist from New York, and Tom Tosseyn, a graphic designer from Antwerp, Belgium. The three art styles are distinctly placed in three separate spaces, and Ed Curtis' rebellious aesthetics cover the walls in collage combinations, with large graffiti patches giving a strong sense of visual conflict. Maisie Broome, Myfawnwy's signature hand-painted marble print, painted sun, and sunflower smiley face elements are interspersed with giant mushroom swarms that create a refreshingly grotesque mushroom forest installation. Tom Tosseyn reinterpreted the Stella logo logo in a futuristic style, transforming the "S" into lightning and yin and yang symbols, giving fluorescent colors, and enlarged letter blocks installed in the corners of space where the future and reality meet.
The Stella Shared 3 series has been available in the Stella McCartney online store and in boutiques around the world since October 15, 2021, so please pay attention to public platforms such as Stella McCartney's official Weibo WeChat for more details.