In the Internet era, the eyeball economy has become the top priority of publicity and marketing, a terrier that was originally unremarkable and even somewhat "greasy and bad taste", after the second creation and dissemination of netizens, it may also be popular throughout the network, and therefore "popular" a bunch of Internet celebrities, which is really the truth of the world.
In recent days, a male Internet celebrity named "Tian Yi" has fully enjoyed the dividends of the eyeball economy. Tian Yimou was originally a UP master represented by exaggerated expressions and ghost animal actions on Douyin, although there were many works, but the influence was flat, until he imitated the video content of "human high-quality male courtship human high-quality women", deducing a straight man with low emotional intelligence that people can't stand, but suddenly suddenly became red, attracting a large number of fans.
Played by Ichigo Tian as a "human high-quality man", the iconic half-cut eyebrows, the shiny big oil head combined with the dancing movements of stepping on the dots, raising eyebrows, and shaking the brain, the "human oil" is interpreted to the fullest. Therefore, he won the title of "Daqing Oilfield" and participated in a number of variety shows continuously. The heat has crept to the point where it has exploded, even surpassing the original author who created the "high-quality male" meme, which is really breathtaking.
After Tian Yi's hot "human high-quality male" action, many "followers" also emerged on the Internet, and even the two-dimensional "paper man" began to follow the trend and transplanted this set of actions into the game... Today, NetEase's ancient style online game "Against the Cold Water" announced that the game has added a free action expression "Show of the World", players, whether men or women, can hold a subset of the history of the scriptures, hold the crotch in one hand, while shaking their waists, showing their "high quality".
The launch of the "human high-quality" action is not the first time that "Against the Water Cold" has followed the hot spots of the network, in fact, this game can be said to be the leader of the "follow the wind and rubbing heat" publicity, which has long been famous in the game circle, and it can be said that the chase of heat and traffic is "naked".
When "Reverse Water Cold" was just listed, because it was accused by the sunspots of "having mines at home to play", the game quickly launched the "Fuxi Tongbao" mining game, realizing that everyone has a mine and incidentally rubbing the heat of the blockchain. There are rumors that "Against the Cold Water" "will shed blood when it rains, and riding a horse will be broken", and the game has developed a "wilderness survival" gameplay, turning these rumors into special play points. When Baidu CEO Robin Li suddenly became popular on the Internet because he was suddenly splashed by the audience during the speech, "Against the Water Cold" also quickly produced a "Hongyan Water" emoji, rubbing the heat while not forgetting to show his powerful motion capture ability... The launch of the "human high-quality" action is just a continuation of the previous practice of playing with the terrier mode.
Why does the "Against the Cold Water" officially love to play with the wind so much? The core factor is that the competition in the game industry is too fierce, and it is directly related to getting attention to allow a game to have more players and better operation. As the last large-scale role-playing online game on the market that strives for excellence in graphics and gameplay, "Against the Water" must continue to work hard to get more traffic attention in the era of mobile games, so as to maintain the attractiveness of the game. On the other hand, the willingness to follow the trend also means that the game development team is still paying close attention to the changes in market dynamics and can meet the game needs of players at the first time.
So, how do you see the impact of the eyeball economy on the current era?