Ideas are the currency of the 21st century. Some people are particularly adept at expressing their thoughts, and this ability has influenced today's society while helping them to improve their personal status. Nothing is more exciting than listening to great speakers spread bold ideas that, when properly organized and expressed, can change the world.
Speak Like TED is for anyone who wants to be more confident and influential when they speak, whether you're giving a speech, selling products and services, or directing someone who needs to be motivated. If you have ideas worth sharing, the techniques presented in this book will help you orchestrate and express your ideas effectively, making them more impactful than you can imagine.
By analyzing 500 TED Talk videos (totaling more than 150 hours) and having direct conversations with successful TED Speakers, the authors found that the most popular TED Talks had 9 things in common. To learn more about why these commonalities can have such a miraculous effect, the authors also interviewed world-class neuroscientists, psychologists, and communication experts. If you have these 9 secrets, you can apply them to your next presentation or promotion to show you a great you.
Once you've mastered the 9 tips in the book, read interviews with famous TED speakers, and learned the science of the tips, you'll learn more about how these speakers use them through the videos on TED.com website.
The book is divided into three sections, each of which introduces the three elements necessary for an enlightening speech. The most moving speeches have the following qualities:
Emotion – touching the audience's heart
Novelty – bringing new information to the audience
Unforgettable – the way the speech is kept in the audience's memory forever
emotion
The superior communicator is able to grab your attention while touching your heart.
In Chapter 1 you will learn how to unleash your talents and potential by figuring out what really makes your blood boil. It explains why the key to mastering a technique, such as public speaking, is enthusiasm.
In Chapter 2, you'll learn how to master the art of storytelling and understand why stories help emotionally close the audience to the topic of your presentation.
In Chapter 3 you'll learn how TED speakers use body language and spoken language authentically and naturally, as if they were chatting rather than speaking to an audience.
novelty
Novelty is the most effective means of attracting the attention of others.
Chapter 4 explores how outstanding TED speakers can use new information or unique research methods for a field to capture the attention of their audiences.
Chapter 5 is about how to create amazing moments in a speech, highlighting speakers who carefully and consciously design and present amazing moments that will delight the audience years from now.
Chapter 6 describes the important elements of a true sense of humor—when to use it, how to use it, and how to achieve humor without telling a joke.
unforgettable
You may have novel ideas, but if your audience can't remember what you said, your thoughts don't make much sense.
In Chapter 7 I examine why an 18-minute TED talk is the ideal length for viewers to grasp your intentions.
Chapter 8 deals with the skill and importance of creating a vivid multi-sensory experience that makes it easy for the audience to remember the content of the speech.
Chapter 9 emphasizes the importance of showing your truest self, and the key to becoming a sincere and credible speaker is to be authentic so that the audience can feel that you are a trustworthy person.
<h1 class= "pgc-h-arrow-right" > secret 1: Unleash your inner passion</h1>
Uncover unique and meaningful connections between yourself and the topic of your presentation. Enthusiasm makes a person the master, and if there is a lack of enthusiasm, the speech becomes boring, but also remember that what inspires enthusiasm is not necessarily the obvious. What fascinated Amy Mullins was not the restoration science of medicine, but how to realize human potential.
The reason this secret works is that scientific studies have shown that enthusiasm is indeed contagious. If you want to infect others, you must first infect yourself. If you're passionate about the topic of your presentation and think it makes sense, you're more likely to convince and infect your audience.
TED Notes: What makes your mind sing?
Ask yourself, "What makes my mind sing?" "Your enthusiasm is not a temporary interest or hobby, what makes you passionate must be something meaningful, it is the core of your personality." If you find your passion, can you feel it affecting your daily life? Can you incorporate it into your profession? What really makes you passionate can be the subject of your presentation, and it can really infect your audience.
TED Notes: Make happiness a choice
What challenges have you faced recently? Figure out what the challenge is and list three reasons why it's an opportunity. It can be seen that happiness is a choice, an infectious attitude, and your mentality will directly affect the audience's perception of you. Matthew Ricard said to me, "Our natural state of mind, if not influenced by negative thoughts, is perfect." Speakers want to evoke hope and confidence because they are the things we lack and need most in this day and age. ”
Through neuroplasticity research, scientists have found that the development and changes of the human brain persist throughout a person's life. Repeating an activity over and over again can create new, more powerful neural pathways, that is, if a person is good at something—music, sports, public speaking—areas of the brain associated with those skills will develop.
Charismatic communicators are often the best in a certain field, like the TED Speakers who have attracted countless audiences online, because they have poured a lot of effort, time and effort into their pursuits, and fundamentally, their motivation stems from their strong enthusiasm.
TED Notes: Bring passionate people into your life
Howard Schultz once said to me, "If people around you are passionate about the same goal, anything is possible." "Discovering your passion is only the first step, and you should also express it and share what makes you passionate with your colleagues, clients, and others around you." Most importantly, you'll keep in touch with the people you share your passion with. Business leaders use enthusiasm as a criterion for hiring employees. Richard Branson employs employees with a Virgin spirit: always smiling, positive, and enthusiastic. Employees with these qualities are naturally excellent communicators. However, it's not enough for only one person to have passion, you have to find people who are passionate about your organization and the field they're working in and working with them. This determines whether you can become a successful leader and communicator in the future.
I can teach you how to tell a story, how to design beautiful slides, and even how to adjust your voice and body language. A persuasive speech must have a moving story, beautiful slides, and appropriate body language, but these elements can only work if the speaker is passionate about the topic of the speech. To inspire your audience, you must first allow yourself to be inspired. The easiest way to know what makes you passionate is to ask yourself, "What makes my mind sing?" "As long as you give the answer, the story you tell in your speech, the slides you play and the way you express it will work, and you'll mingle with the audience and confidently share your masterful knowledge with the audience." That's when you're really ready to give a speech about your life.
<h1 class = "pgc-h-arrow-right" > secret 2: Master the art of storytelling</h1>
Tell stories to touch people's hearts and influence their minds. The reason this secret works is that Brian Stevenson is the longest guest in TED Speaking history to receive an audience standing ovation. In his speech, stories account for 65 percent. Brain scans show that stories stimulate the brain and attract attention, bringing the speaker closer to the audience and making it more likely to agree with the speaker.
The ancient Greek philosopher Aristotle was one of the founders of communication theory. He believed that persuasiveness consisted of three elements: yu de, yu li, and yu li. If we respect the achievements, identities, experiences, etc. of some people, we are more likely to agree with their views; metaphor is to persuade others through logic, data and statistics; metaphor is to evoke the emotions of others.
You can't convince people by logic alone, who said that? The most logical people in the world.
TED Notes: How to use metaphor, metaphor, and metaphor?
Find a speech you've given recently and divide its content into these three categories: metaphorical virtue (credibility), metaphorical reasoning (evidence and data), and metaphorical sentiment (emotional attraction). What percentage of allegorical words are used in your speech? If it's a small percentage, you'll need to reconsider the content of your speech before your next presentation, such as adding more stories, anecdotes, and personal insights.
Inspiring communicators and the best TED Speakers use nothing more than three types of stories: the first is personal stories directly related to the topic of the conversation or presentation; the second is stories about other people whose experiences resonate with the audience; and the third is stories about the success or failure of a product or brand.
Personal stories can reflect our self-perception. The most popular TED Talks all start with personal stories, and the ability to tell individual stories is one of the essential characteristics of true leaders, and it inspires people to fight hard. If you're going to tell a personal story, you should make it humane and use a lot of descriptive language and vivid expressions to make the audience imagine themselves with you when the story takes place.
Others' stories sir Ken Robinson, a PhD and thought leader in the field of education and business innovation, believes that schools stifle human creativity. It's clear that there are countless people who agree with him or are excited by his views. He skillfully uses analytical, data, humor and storytelling skills. Robinson's most fascinating story has nothing to do with himself, and the protagonist is Gillian Lynne whom Robinson interviewed.
Personal stories can be your own stories or other people's stories, as long as they resonate with the audience. "As long as told honestly and without hurting the self-esteem of others, true personal stories, no matter whose stories, are very interesting. Stories are tried and tested speech material. (Dale Carnegie)
Stories about a product or brand that tell the story of how a brand or product succeeded with a business strategy. Behind every brand, every product, there's a story. Find it and tell it.
What is a story?
Jonah Sachs gives this definition in his book Winning the Story Wars: "A story is a unique human way of communicating designed to convince the audience of the narrator's worldview." The narrator uses real or fictional characters as the protagonist of the story, telling what happened to those characters over a period of time. Each character pursues a certain goal with his own values, and in the process, he or she will face various difficulties, and the criterion for judging their ultimate success or failure is the narrator's view of how the world works. Sachs believed that in the battlefield of ideas, the operator had a secret weapon—a good story. Sachs says contemporary audiences are in the midst of a lot of information, and they are more inclined to rebel and skepticism than people at any time in history. However, "when the audience is inspired, they are willing and able to spread the information or ideas they like, creating a wide diffusion effect".
TED Notes: What story can you tell?
Find a story you can tell in your next presentation (whether it's your own story, someone else's story, or a brand story). If you've already done so, you're one step closer to the level of a TED Speaker. In a business presentation, storytelling is equivalent to taking the customer on a field trip, which helps the customer experience the business content more deeply.
TED Notes: Heroes and Villains
Whether it's a movie or a novel, any great story will have heroes and villains. This should be true of a successful business presentation. The speaker first talks about the challenges faced by a company or industry (villain), then talks about how the protagonist (hero) rises up to meet the challenge, and finally talks about the citizens (customers) who are rescued from the threat of the villain and live a happy life ever since. In some cases, the villain can be a real-life person or a competitor, but be careful. In short, make sure the hero — your product, brand, or idea — is present in time.
Good speakers are usually good at being out of the ordinary, taking risks and breaking the mold. They use stories to express their passion for the topic of their speeches and to create an emotional connection with the audience. Ideas are the currency of the 21st century, and stories facilitate its circulation. Stories are like a beacon, illustrating and inspiring.
<h1 class="pgc-h-arrow-right" > tip 3: Talk like a friend</h1>
By practicing naturally and internalizing the content of your speech, you can speak more naturally and fluently, as if you were talking to a friend.
The reason this secret works is that the premise of true persuasiveness is that you've already established an emotional connection with your audience and gained their trust. If your voice, gestures, and body language are not in tune with your words, the audience will doubt the reliability of the information you are delivering. It's like you have a Ferrari sports car (a wonderful story) and don't know how to drive it.
TED Notes: Practice your speech in public, record it and watch it over and over again
Ask friends and colleagues to watch your presentations and give objective, heartfelt feedback. You also need to have a video recording device, you can put your smartphone on a tripod or buy a special camera, in short, to record yourself. You don't need to shoot as professionally as a TV show, because this video is only for you to watch. As you watch, you may be surprised to find yourself with mantras like "um" and "ah," distracting gestures like scratching your nose or putting your hair behind your ears, and the lack of eye contact. Pay special attention to your own speed of speech, and you can also ask others for advice in this regard: is the speed of speech too fast or too slow? Watching your speech videos repeatedly is an effective way to improve your presentation skills.
Some speakers want to improve their body language and presentation skills, and when they are trained, I teach them the importance of Passion, Practice, and Presence— what I call the 3 Ps— to help them develop an intimate, natural style of presentation. The first step is for the speaker to be clear about where his passion lies and how that passion relates to the message he wants to convey; the second step is to practice, practice, practice. Only by completing these two steps can you show your true style. Palmer was passionate about the subject of her talk because it was at the heart of her self-positioning, and with long hours of practice, she finally took control of the stage.
No one is born to speak, and almost no one is born to distill the essence of a story in a short period of time, and make it vivid and vivid, and can be told freely without practice.
If your goal is to give an amazing and memorable speech, you have to practice diligently. During the practice, you must pay attention to your voice (verbal expression) and shape (body language).
How to say that others are willing to listen
Language expression includes 4 aspects: speed, volume, tone and pause.
Speech rate: The speed at which speech is spoken
Volume: Loud or soft
Tone: Treble or bass
Pause: Pause for a moment to emphasize key words.
Studies have shown that reading 150 to 160 English words per minute is the ideal reading speed for audiobooks, allowing most listeners to comfortably listen, absorb, and memorize information. A great speaker should speak at a slightly faster rate than an audiobook at 150 words per minute, and Stevenson is a great example of a TED speech at a speed of 190 words per minute.
If Stevenson's speech rate is in the "ideal zone"—neither fast nor slow—then a motivational speaker with super positive energy should speak much faster than Stevenson. Inspirational guru Tony Robbins spoke at an average of 240 words per minute in his 2006 TED Talk, which is close to the auctioneer's 250-word-per-minute speech rate. Robbins jumped on stage, waved his arms indulgently, and went back and forth on and off the stage, such a speed of speech allows Robbins to more effectively stimulate the enthusiasm of the audience, and the audience also expects Robbins' body language and speed to be passionate.
If the ideal rate of speech for face-to-face sales or conversations is 190 words per minute, then it's reasonable to think that the most popular TED speakers uttered a total of 3400 words, or close to 3400 words, in an 18-minute period.
TED Notes: Give a speech at the speed of everyday conversation
Watch a video of Brian Stevenson's speech and hear how he tells three of his stories. His speech is like chatting with you, natural, kind and believable. When practicing your speech, you may slow down as you switch slides or ponder what you're going to talk about next. When you've internalized your speech, your speed is comparable to the speed of everyday conversation.
The way you speak has as much impact on the audience as the content of your speech on the audience, and many people overlook the importance of speaking skills. Great speakers will put the story to life.
The problem with most technical or scientific presentations is that speakers fail to make them visual, fun, and entertaining. Only people who do this will stand out, grab people's attention, and inspire people to make positive changes.
Uncover the mysteries of body language
Both verbal and non-verbal expressions are important. But, specifically, how important are they? One view that is embraced as truth by body language "experts" is that 7% of a message is conveyed through language, and 93% is conveyed through nonverbal means (intonation 38%, body language 55%). Maybe you've heard this before, but don't take it seriously, because it's wrong.
Ernesto Siroli, 2012 TED Speaker
The world's most leadership-minded business people are adept at using body language to create a controlled aura that demonstrates their confidence, abilities and charisma. A controlled aura is a military term used to describe a person of authority, respect, and following. How much sacrifice will people make to follow you? Will they give up a job with a higher income, better benefits or more security for you? If the answer is yes, you have a controlled aura.
If you want to make a positive impression at your next meeting, sales pitch, or job interview, watch out for what your body language conveys. If you want people to follow you willingly, walk, speak, and dress like a leader.
Here are 4 suggestions for you to improve your gestures.
Use gestures. Don't worry. The easiest remedy for a rigid presentation is to take your hand out of your pocket and use gestures. Don't keep two hands together, they want to be free!
Use gestures with caution. I've told you to use gestures, but be careful not to overuse them. Be natural, avoid cookie-cutter gestures, don't think about what to use next, and let the story guide your hands.
Use gestures at critical moments. Use the most amplitude gestures to emphasize key messages in your speech, as long as it matches your personality and presentation style.
Use gestures within a reasonable range of force. Delineate the reasonable range of force of the gesture, not higher than the eye, lower than the navel, left and right not more than the end of the arm stretched to the sides, and no more than the eye backward. Try to keep your gestures (and gaze) in this range. Putting your hands below your belly button will make you lack energy and confidence. Using complex gestures above the waist can strengthen the audience's identification with your leadership temperament, and also help you express your thoughts more smoothly and enhance your aura.
Jennifer Graham, 2013 TED Speaker
A 2009 study published in The European Journal of Social Psychology found that posture affects people's self-evaluation. The researchers asked the subjects to sit upright or sit with their heads down and their shoulders down, and fill out a simulated job application form, and the part of the person who sat upright and filled out the form had a much higher evaluation of themselves than the part of the person who bowed his head and hung his shoulder. So, stand up straight when practicing your speech and you will gain real confidence from it!
Three easy ways to correct annoying little movements
There are three problems that leaders have in general when they speak, and correcting them can help you develop a sense of control, whether you're in a job interview, pitching your idea, giving a sales presentation, or working as a business executive or doing a small business.
Fidgeting, knocking on tables and fiddling with coins
The quick way to correct these glitches is to make purposeful movements. Record the first 5 minutes of your speech with a normal video camera or smartphone and watch the video to record all the meaningful actions, such as touching your nose, knocking on the table, and making coins jingle. By watching the video, you can get a clearer picture of your performance, which can more effectively remove unnecessary movements and gestures.
The body stiffened and stood still
The body language of a good speaker is energetic, and they don't stand still or they will make you look rigid, boring, or even absent-minded. The quick way to correct standing still is to walk, move, and go to the audience. When standing in front of a group of people, many people put their hands in their pockets, which makes them look cold, bored, hesitant or nervous. The quick way to correct it is to take your hand out of your pocket!
Pretend to be confident until you are confident
Mindset affects body language. In Caddy's view, the reverse is also true – "Our body language also affects our mindset, mentality affects behavior, and behavior affects outcomes" The "powerful posture" can be practiced like this: stretch your arms as far as possible to the sides and hold this position for two minutes. You can practice in the elevator, at your desk or backstage, preferably where no one is!
Amy Cady, 2012 TED Speaker
Amy Cady offers a solution for nervous speakers — pretending to be confident until they're confident.
How Tony Robbins reached the pinnacle of his speech
Motivational speaker Tony Robbins' 50-hour speeches over four consecutive days impressed 4,000 audiences.
In a special episode by Oprah Winfrey, Robbins talks about his pre-speech habits, including silently reciting speeches, cheering himself up, and lots of preparation activities. One of Robbins' core philosophies is that energetic movements can change our mindset. 10 minutes before the official speech, he began to put himself in shape. He jumps up and down, spins in circles, raises his fists, stretches his arms, and even jumps a few times on the trampoline.
It's not enough to just practice speeches. Before taking the stage, some physical preparation activities can stimulate your energy and have a huge impact on the impression you leave on the audience. Of course, we don't have to be as extreme as Robbins — jumping on the trampoline a few times before a speech — but it's necessary to do some pre-speech physical preparation activities because exercise and energy are closely linked.
Shefford's words make a lot of sense. Although she effectively draws on the power of body language when she speaks, her true "strength" comes from within. After a long period of practice, your gestures and expressions will gradually improve, which can improve the overall effect of the speech, but if you lack enthusiasm, your aura will be severely weakened. As a speaker, your strength should come from within you.
<h1 class = "pgc-h-arrow-right" > secret 4: give people a new perspective on the world</h1>
Present new information arranged in different ways to the audience, or provide fresh, novel solutions to old problems. The reason this secret works is that the human brain loves novelty. Unusual, unusual, or unexpected elements of a speech will stimulate the audience's curiosity, allowing them to think outside the box and have a new perspective on the world.
If you're passionate about learning and sharing perspectives from other fields, you'll be a more contented person. Great innovators are adept at combining perspectives from different fields. Only by looking at your own world from a new perspective can you let the audience see their world in a whole new way.
TED Notes: Stimulate your brain with new experiences
To present novel concepts in a speech does require creativity and a new perspective on the world. One way to spark creativity is to embrace new experiences. The brain tends to take shortcuts, after all, its mission is to conserve energy. Neuroscientists have found that only by filling our brains with new experiences can we push ourselves to see the world from a new perspective. This means you need to get out of the office occasionally, get involved in different activities, meet different people, and go to different places. Most importantly, incorporate these new experiences into your presentation.
In a society with too many choices and limited time, we naturally turn a blind eye to many things.
A topic that never goes out of style – "sex"
TED audiences are hungry for knowledge in a variety of fields, and the sexual aspect is no exception. Some speakers have chosen such topics and given interesting answers.
In February 2009, science journalist Mary Roach gave a speech titled "The 10 Things You Didn't Know about Orgasm," which garnered more than 3 million views.
Helen Fisher's speech "Why We Love, Why WeCheat" garnered 2.5 million video views. In April 2012, at the TED conference in the field of medicine, Diane Kelly shared with the audience the anatomy of the penis that we didn't know about. Jenny McCarthy explores marriages we don't know about. Amy Lockwood is about selling condoms in the Congo to reduce the spread of HIV, something that people don't know about. It seems that whenever it comes to sex, people will always be curious about the parts they don't know than the parts they know.
"Twitter Body" and TED Talk Topics
If you can't articulate your ideas clearly with 140 or fewer characters, then you need to continue to adjust your wording. By following this rule, you'll be able to make your point more explicit in your speech and let the audience remember your main points.
The first step in giving a TED-caliber speech is to ask yourself: What do I want to tell the audience? Make sure you can phrase it in no more than 140 characters, which I call "Twitter body".
Below are the titles of several of the most high-hit speech videos on TED.com website, each of which reflects the new message that the presentation can deliver to the audience.
·“ Schools Kill Creativity" – Ken Robinson
·“ How Great Leaders Inspire Action" – Simon Sinek
·“ Your Elusive (Creative Genius) – Elizabeth Gilbert
"The Surprising Science of Happiness" – Daniel Gilbert
·“ The Power of Introverts" – Susan Kane
·“ 8 Secrets to Success" – Richard St. John.'
·“ How to Live Before You Die – Steve Jobs
The reason Twitter works is that, first, it provides an effective constraint that forces you to identify the key information you want the audience to remember and articulate it clearly; second, it makes the content of the speech easier for the audience to understand.
TED Notes: Think of a Twitter-style talk title
When designing your next presentation, ask yourself, "What do I most want audiences to know about my company, product, service, or idea?" "Remember, the topic of the speech should be specific and clear. My clients usually create a slogan rather than a theme, and I don't get the information I need most. With a well-crafted topic, I should be able to figure out the nature of a product, service, or business and what makes it unique. Make sure your question doesn't exceed 140 characters. This is not only a useful exercise, but also a necessary marketing tool. Twitter provides a powerful stage for businesses, and the easy-to-remember, easy-to-spread Twitter body is of great significance.
Deliver a whole new message to the audience, reintegrate the message, or give the audience a new way to solve an old problem. Designer and TED speaker Oliver Uberti said, "Every superhero has a story of their own, and so do you." Don't copy other people's experiences, but create your own success. "I've found that most communicators are more creative than they thought they would be. By encouraging them to be creative and articulate their ideas in creative ways, they will be more comfortable with their challenges.
< h1 class = "pgc-h-arrow-right" > tip 5: Design a link that makes the audience drop their jaws</h1>
Jaw-dropping sessions are the shocking, exciting, or unexpected sessions that the speaker creates in a speech. Such a session is so moving and unforgettable, it can not only grab the audience's attention, but also make the audience remember.
The secret is effective because it triggers what neuroscientists call an intense emotion, an intense emotional state, making it easier for the audience to remember and act on the speaker's message.
Bill Gates released mosquitoes during his speech
What should I do in the first step in preparing a slideshow presentation? If you're like most people, you might say, "Open slideshow making software." "This is the wrong answer, and you should think about the story first. Just as a film director prepares a split-shot script of a scene before filming begins, you should think about what story to tell before opening the slideshow software. With a full story, you can spend plenty of time making slideshows, but if the story is boring, you've lost the audience before the presentation starts.
No matter which slideshow maker you use, don't open them as soon as you get started, or your presentation will become mediocre and boring.
In any memorable story, movie or speech, there will be a scene or event that people will remember or shock.
"It has been assessed that emotional stimuli are the most intense external stimuli." Molecular biologist John Medina says, "Our memories of emotionally charging events are more precise and last longer than general memories. Medina says it's related to the amygdala in the frontal cortex of the brain, "The amygdala is full of the neurotransmitter dopamine, and the amygdala uses dopamine like an administrative assistant uses a post-it note." When the brain detects an emotionally exciting event, the amygdala releases dopamine. Because dopamine is effective at helping to remember and process information, like a sticky note that says 'Remember this,' having the brain put a chemical post-it note on a particular message means the brain can process and remember that information more efficiently. ”
It's easier for you to remember events that make you emotionally excited than to cause general reactions. Some scientists refer to the former event as "flash bubble memory."
Why are you able to remember the details of the 9/11 terrorist attacks, but not where you left the keys to your home? Why do we remember the human brain that Dr. Jill brought or the mosquitoes that Gates brought, but forget about the 99% of the slides we watched? Our brains are able to instinctively recall events that trigger strong emotions and ignore ordinary general events. For your speech to stand out from the crowd of mediocre speeches, you have to mobilize the emotions of your audience.
Steve Jobs was a master at mobilizing the emotions of the audience, the king of "wow moments." Jobs turned each of his speeches into a message-conveying, edutainment show, as wonderful as a Broadway show. There are heroes, villains, props, characters, and moments of cheering in his speeches that make you feel like you're worth the money.
We see genius
Jobs left for 12 years and returned to Apple in 1997. In the last two minutes of his first speech after his return, he slowed down and lowered his voice, saying, "You must be different when you buy an Apple computer... I believe that the people who buy Apple computers in the world are creative people. What they have to do is not just get the job done, but change the world – change the world with whatever tools they have at their disposal. And what we're going to do is create tools for these people... For a long time, people thought they were crazy, but from them, we saw genius. We are creating tools for these geniuses. ”
The popular speech is to speak to the audience from the heart – no slides, no props, no videos, only sincere you.
Not three, but one
In 2007, Jobs released the iPhone (Apple phone).
In his speech, Jobs told the audience that Apple launched three new products: "The first is a large-screen iPod that can be operated by touch; the second is a revolutionary mobile phone; and the third is a breakthrough network communication device." Then he repeated the "three" products, "iPod, mobile phone, network communication device." Do you understand? It's not three different devices, it's one device, which we call 'iPhone.'"
5 Ways to Create Moments of Cheer
I like to refer to what people call a cheering moment as a "holy smokes moment," and in a speech, it's a time when you express your point of view accurately. Here are 5 ways to help you create a moment like this in your next talk (all five ways are reflected in the TED Talk).
Props and demos
TED Notes: Do You Need Props for Your Speech?
Let me give you an example to illustrate the role of props. I've worked deeply with many customers in the field of integrated agriculture who are producers of most crops in the U.S., so I know more about sustainability and the prevention of food-borne diseases than the average person. Once, the customer introduced a new product that helps growers trace the origin of their crop yields, which was placed in a green box that contained all the tools needed to "trace" it. To reach more farming communities, they need to make an important speech. When I helped them prepare their presentations, I noticed that something seemed to be missing. I asked them, "Are you going to bring out the real product when you speak?" They replied, "No." We're not going to do that, we just want to show off the product images. ”
In fact, using props to emphasize key messages is of great help to your speech. Sometimes, you need advice from bystanders. So, don't hesitate to present your presentation to a friend or colleague whose existing information may help you. Collaboration produces great ideas.
Unexpected and amazing statistics
Almost every popular TED talk contains data, numbers, or statistics for an enhanced topic, and every speaker who wants to impact an audience should do so. And the way the best TED Speakers present their data is absolutely stunning.
TED Notes: Statistics speak
You only have to impress the audience's brain and heart — logic and emotion — and you can convince them. Support your arguments with facts, data, and statistics, and place data in contexts that are relevant to your audience and make the numbers meaningful, memorable, and inspiring. Data doesn't mean boring. My advice is: don't throw data directly to the audience, contextualization is important. If you have breakthrough or extremely important numbers or data in your presentation, think about how you should present them to grab your audience's attention. Seeking help from others on your team, sometimes, brainstorming is necessary to find the best way to publish data and impress the audience with the numbers.
Pictures, images, and videos
Images always produce magical effects. A vivid slide, a funny or thought-provoking video clip, a moving presentation, all these novel elements can make you really resonate with your audience.
Memorable quotes from speeches
When it comes to training managers in their media-facing skills, quotations largely determine whether a story can be featured in newspapers and television. The key to being a good speaker is to organize a concise and powerful sentence that makes your main point. Now, people are used to sharing quotes via Twitter, Facebook, LinkedIn, and other social media, so it's necessary to post some compelling and catchy sentences on these platforms.
Attract the attention of the audience. Create and disseminate catchy quotes. Your thoughts deserve to be remembered.
Personal stories
Personal stories often create moments of cheer for a speech. Great communicators are people who are good at storytelling. Stories can create moments of impact that not only impress the audience, but as described in Chapter 2, a good story that reinforces the topic of the speech can also deeply engage the audience.
Each speaker should create at least one moment of cheering or something that the audience is still interested in talking about the next day. Every presentation needs a moment like that, find it, take advantage of it. If your speech content is imprinted in the audience's brain, it will have an impact.
<h1 class= "pgc-h-arrow-right" > tip 6: Use humor to add points to your speech</h1>
Don't take yourself (or the topic) too seriously. The brain loves humor, and you can say things that make the audience laugh.
The reason this secret is effective is that humor can remove the audience's psychological defenses, making it easier to accept your information, and also increase your personal charm. People tend to prefer to support people they like or work with people they like.
Humor plays a key role in the world's most inspiring speeches. Humor adds points to Robinson's speech, and it will also add points to your speech, but only if you learn to incorporate humor creatively and naturally into your speech. Repeating clichéd, vulgar or even vulgar jokes makes no sense and can even disgust the audience.
Humorous people often give the impression of being friendly, outgoing, considerate, kind, funny, intelligent, imaginative, responsive, and emotionally stable. When it comes to finding a partner, multiple surveys have shown that a sense of humor is more important than educational attainment, career achievement, or appearance. A sense of humor is important for TED presentations, relationships, and business situations.
In fact, the real humorous opening method is not only appropriate, but also impressive. Skillful use of humor helps to improve the work of management, because humor can reduce confrontation, avoid accusations, reduce tension, boost morale, and also contribute to the expression of complex information
Humor doesn't mean funny, you just have to prepare your speech carefully to make it interesting.
Here are 5 ways to create a sense of humor that I believe will help you with your presentation.
Anecdotes, insights and personal stories
Most of the TED speakers who made the audience laugh told anecdotes about themselves and those around them, their views on the world, or their personal stories. If something happens to you and you find humor in it, there's a good chance that someone else will feel the same way.
TED Notes: Look for humorous material
Remember what anecdotes, stories, opinions, or insights have made you or your colleagues laugh. If these footages apply to your presentation, make them into your story and practice telling it.
Analogies and metaphors
Analogy is a rhetorical method of highlighting the commonalities between two things that can be used to explain complex problems.
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You're neither a comedian nor good at telling jokes, how do you make the audience laugh? One way to do this is to quote someone else's humorous words, which can be spoken by celebrities, ordinary people, family members, or friends. Some speakers also give a comment when quoting humorous words from others to enhance the humor effect.
When speaking, creatively quoting other people's words can make the slides more vivid and allow the audience's brain to rest for a while.
TED Notes: Do your homework quoting other people's words
Searching for and citing words that add to or diminish the complexity of your speech doesn't have to be celebrity quotes. We can actually go the other way, and in many cases, it is more interesting and more affinity to quote the people around you.
Video
Few people play video clips in speeches, and TED talks are no exception. However, playing videos is an effective way to enhance the sense of humor in a speech.
Photo
TED Notes: Enhance the sense of humor in your speech with videos and photos
Most slide presentations suck because their emotional impact — if any — is too small. Play a humorous photo or a humorous video, and the audience's emotions will be mobilized.
There are risks associated with using humor, and most people lack the courage to take that risk, which is why most business presentations are extremely boring. It takes courage to show your weaknesses and make kind jokes around yourself and the topic of your speech. The key is to show your natural and authentic side, not to play someone else. Things that make you laugh may also make others laugh.
If you still don't believe that humor can help you win the hearts and minds of your audience, then we can think differently. Studies have shown that laughter has health benefits, it can lower blood pressure, strengthen immunity, improve breathing, increase vitality, and make you feel comfortable. Isn't it gratifying that when you feel comfortable, your presentation will also be better?
<h1 class= "pgc-h-arrow-right" > tip 7: Strictly follow the 18-minute time rule</h1>
18 minutes is the ideal length of a speech. If your presentation has to take longer than 18 minutes, you can let the audience relax every 10 minutes (telling a story, playing a video, doing a presentation, etc.).
The reason this secret is effective is that studies have found that "cognitive backlog" (too much information) can affect the spread of ideas. TED curator Chris Anderson explained this well: "18 minutes is neither short nor long, which can reflect the seriousness of a speech and capture the attention of the audience." Moreover, this length of time is also perfect for the audience watching the speech video online, which is almost equivalent to the time spent drinking a cup of coffee. Imagine watching a great video in 18 minutes and forwarding it to two or three of your friends, and a video of a speech that went viral, it was so easy. The 18-minute rule for TED Talks is similar to Twitter's rule for limiting word counts. Speakers are accustomed to speaking for 45 minutes in a row, and TED talks are limited to 18 minutes, which prompts them to think about what they really want to say and what the main points are. With the 18-minute time limit, the speaker's ideas become clearer. It establishes a specification for speakers. ”
Dr. Kim, a communication scholar at Texas Christian University, believes that the accumulation of information will lead to a cognitive backlog, just like the increasing weight, and the cognitive backlog will make the psychological load on the audience more and more heavy. "There's more and more stuff to remember, and the pressure that comes with it, and very quickly, you'll forget all of it."
A large number of recent studies on memory processing have shown that it is best to divide learning knowledge into two or three times, each time only for a short period of time, rather than spending an entire evening doing cramming learning. If you say everything you want to say, it will not help others to better process and remember the information you pass to them. ”
In Roy Baumeister's book Willpower, it is mentioned that our daily willpower is limited, and the more energy the brain consumes, the weaker the willpower. He found that completely unrelated activities (resisting the temptation of chocolate, solving mathematical puzzles, listening to lectures) consumed the same amount of energy. So, after spending the morning making certain decisions, or trying to resist a temptation (such as eating a tempting pie at lunch), we get very tired.
An 18-minute speech can inspire the mind, while a 3-hour speech can be numb or even disgusting.
Albert Einstein once said, "If you can't explain the problem in simple words, you haven't really understood the problem." ”
A few rules about simplicity
The law of "three" means that people can remember three pieces of information very well; if you add more information, the effect of memory will be greatly weakened. "Three" stories make for a popular speech. For writing and speaking, "three" is more satisfying than any other number.
Professor George Miller of Harvard University, who published a classic article titled "The Magic 7 Plus Minus 2," found that most people can only remember no more than 7 new pieces of information at the same time.
Information map templates
TED Notes: Map your information
Using the blank template provided in the image above, fill in the top ellipse with the title I taught you to create in Recipe 4. Now, what is your "three" rule? Create your title based on your product, service, brand, or idea, and find three key pieces of information to support it, if you have more than three key pieces of information, divide the speech into three parts, and fill in the key information in the three boxes below the title. Finally, can you come up with three arguments for each section? Arguments can be stories, examples, anecdotes, or meaningful statistics, as mentioned earlier in this chapter. You can use information maps to promote your ideas, products, services, or businesses, and it can be one of the most effective and valuable communication tools you've ever used.
The long, complex, rambling speech gives the impression of being boring and makes the audience lose interest. Following the 18-minute time rule is both an effective way to practice self-discipline and avoid passing too much information to the audience. Remember, constrained speeches are more creative, in other words, avenues are invisible, and small is beautiful!
<h1 class= "pgc-h-arrow-right" > secret 8: the magic of capturing the audience's attraction – a multisensory experience</h1>
When speaking, a variety of elements can be used to stimulate the audience's multiple senses: sight, hearing, touch, taste and smell.
The reason this secret works is that the brain doesn't notice boring things. Imagine if you were confronted with mesmerizing images, engaging videos, and glamorous props, listening to beautiful language and different voices bring the story to life, would you still be bored? No one demands that your presentation must provide a multi-sensory experience, but as long as you do, the audience will feel that every minute of your speech is enjoyable for them. The brain craves multi-sensory experiences, and I'm afraid even the audience themselves don't know why they like your presentation, that's your little secret.
Key tips for creating multi-sensory experiences
Everyone responds to sensory stimuli such as sight, hearing, and touch.
Good speakers are well aware of this, and often their presentations focus on mobilizing one of the audience's senses, while also stimulating at least one of the audience's other senses: sight, hearing, touch, smell, and taste
Put as many pictures as possible in the slides of the speech, and less text. When conveying information to the audience, pictures and texts are more effective than words alone.
For more than 30 years, TED speakers have been engaging and spreading their ideas with inspiring, eye-catching, inspiring, and memorable images from people around the world.
Al Gore's multimedia speech set off a movement to tackle climate change
Gore's speech slides are extremely powerful, showing the enormous power that visual skills can produce to inspire action. Gore knew that if the speech was complex, it would be necessary to use simple explanations and more pictures to help the audience understand. Why? Because "I'm telling a story, not a lecture."
Place more than 40 words on each page of slides. A page of PowerPoint slides should have at most 40 words, and you'd be hard-pressed to find a slide with close to 40 words on it on a page of a TED Talk. Disorganized slides can interfere with the viewer's audiovisual hearing.
When it comes to the problem of concentration, multitasking is just a myth. Biological studies have shown that we cannot multitask at the same time, especially multiple tasks that require a high degree of concentration.
Scientists have used a wealth of evidence to show that concepts presented in pictures are more impressive than those described in words. In a word, the power of vision trumps everything. We may only remember 10% of the information we hear after three days. If we were able to see a picture at the same time, the amount of information we could remember after three days would have soared to 65 percent. In other words, one picture can help you remember 5 times more information.
Today, we know that students who learn through pictures and words are able to memorize information more clearly than students who learn only through words.
Bill Gates' 2010 TED Talk features slides of the carbon dioxide formula
A common skill for good presentations: just one piece of data on each slide
Ideal way to publish data: A slide presents a piece of data (or theme) interspersed with photos and pictures.
This allows the audience's brain to take a break in the face of tedious diagrams and diagrams.
TED Notes: Visualize content
You can insert pictures or set background images for pie charts or charts. Try to be no more than 40 words per page on the first 10 slides, which can encourage you to be creative and think about how to make the story more engaging and memorable, rather than coding unnecessary text on the slide that interferes with the viewer's attention. Don't list entries on slides, the most well-known TED Speakers do. In the process of conveying information, if you want to impress the audience, the most undesirable way is to fill the text and list the entries. While you can't necessarily guarantee that no text will be on every page of slides, it's a rewarding attempt. As long as you force yourself to reduce the text on the slides, you will find that the fun of the presentation increases a lot, and more importantly, the audience loves the slide presentation!
Neuroscientists have found that the visual cortex of the brain cannot distinguish between real and imagined scenarios. If you can think about something in a clear and organized way — and really imagine it — the active areas of the brain are the same as the active areas in the brain when you actually see it. This is why metaphors, analogies, and rich imagery can effectively sketch a picture in the human brain, and in some cases even more impressively than the real picture.
The video gives me the opportunity to bring together two senses – sight and hearing.
The highest state of speech is to lead the audience on a journey to another place. Information visualization helps them see this destination,
Remember that when more than one sense is stimulated, people can remember information more accurately. As you prepare for your next presentation, you can use your imagination to "get in touch" with the audience's 5 senses by telling a story (hearing), showing pictures or playing slides (visual), and using props (haptics).
TED Notes: Making The Audience Feel Empathy
From time to time, you have to jump out of the slides, do some demonstrations, show off the product, and invite the audience to participate in your presentation. If you're launching a new product, it's easy for you to interact with your audience because you can show them the product and let them see or touch it. But what if what you're going to say is purely an opinion or concept? You can also create multi-sensory experiences. In a customer service-themed talk, I talked about the Lushi soap chain, which is expensive, and I held up a piece of Lucy soap and asked how many people would be willing to pay $37 to buy it, and no one raised their hands. I walked up to the audience and asked one of the spectators to take the soap and smell it. Then I asked the same question, and if the audience still said no, I would give them the soap "for free." I continued to tell stories and give away soap. Soon, viewers realized that the more they knew about Lushi, the more likely they were to spend money on it. For business presentations designed to increase brand awareness and customer experience, this is an effective way for viewers to lower their psychological defenses and generate a willingness to buy.
Kramer's approach takes courage, which is why great speeches don't come out every day. It takes courage to make the story so simple that even a junior high school student can understand it; it takes courage to write only one sentence on each page of slides like Bono; it takes courage to just show pictures instead of filling the entire slides with words; it takes courage to confidently and calmly bring feathers and blowtorch lamps to the stage like Dr. Crane. In a figurative sense, standing on a milk crate and speaking for three minutes, like Amanda Palmer, also requires courage. Courage allows you to grab the audience's attention and win the audience's heart. You need the courage to speak about your life, and I believe you have the courage to find it, to cherish it, to enjoy it. A speech full of courage will change your life and the lives of your audience. Your thoughts deserve to be heard, appreciated, and perceived, so use your voice to influence others, inspire others, and change the world.
<h1 class= "pgc-h-arrow-right" > secret 9: Show your truest self</h1>
In front of the audience, be authentic, open and transparent. The reason this secret works is that most people have the ability to tell whether a person is real or hypocritical, and if you try to disguise yourself, you will only lose the audience's trust in you.
The real magic of an unforgettable TED Talk is that the speakers take notes and start from the heart to give the audience a glimpse into their souls.
TED Notes: Present your talk to a different audience
One of the ways I help clients make their presentations more authentic is by having them present them to a friend or spouse in advance and then to the audience. Speaking to people who are close to you rather than less relevant is more helpful in releasing the speaker's true thoughts and feelings.
The next time you give a talk, the audience will most likely think of a TED Talk. The audience will realize that your presentation style is new and bold, which can help them sublimate their spirits, enrich their hearts, and inspire them to think differently about the world and their responsibilities.
Today, people around the world watch TED talk videos more than 1 billion times through TED.com or YouTube. TED Conference Curator Chris Anderson noted in a 2013 observation report that TED Speakers are getting better and better.
The TED speaking style also permeates our pop culture. When Bill Clinton appeared on a talk show hosted by Steven Cobair, Cobair suggested that Clinton combine the Clinton Global Initiative Conference with the TED Conference and name it the Bill and TED Perfect Initiative Program. The audience burst into laughter, which was the climax of the show. But if audiences know little about TED or its style of speaking, the joke may "hit Waterloo."
TED speaking style is gradually infiltrating our culture. As we discussed in the first 8 chapters, TED speakers have a lot of common presentation skills, such as each person having to discover their passion for the topic of the presentation and communicate authentically with the audience. Most importantly, don't try to be Tony Robbins, Dr. Gill, Bono, Cheryl Sandberg, Richard Branson, or any of the people mentioned in this book. They have found their own course. You have to insist on listening to your inner voice so that you can be the best you can be.
Don't let the "negative label" get in the way of your dreams. Maybe someone told you that you're not good enough to make a convincing business or other speech. Often, the people who put these worst labels on our bodies are precisely who we are.
You can't control how others evaluate you, but you can choose how to look at other people's evaluations and form a correct self-perception. Replace negative thoughts with new ideas and negative labels with encouragement, courage, and strength.
Remember, ideas are the currency of the 21st century. Your ideas can change the direction of your life, and they can also change the world. Don't let anything, including negative labels, get in your way.