Abstract: A group of Internet coffee is his LPs; he turns Wang Feng into an Internet entrepreneur; he can help entrepreneurs make headlines... What does investment have to do with composition?
Author | Little Stone Editor| Black Beans
Wang Feng has not been on the headlines of the entertainment industry, but he has successfully grabbed the headlines of the science and technology circle several times.
On August 21, the first final four of the fourth season of "The Voice of China", Wang Feng gave his Fill headphones to every loser. He also said to Yang Baoxin, "... These are the headphones that I have also put a lot of effort into and dreamed of. In front of hundreds of millions of viewers, the camera flashed a few seconds on the headphones.
Dongge took the milk tea out for a spin, which could catch up with Suning's advertising fee of 20 million yuan. Wang Feng plus Ziyi should have a better effect, Fill appeared again and again this time, and the limelight raced the Hundred Sparrowinge, which cost 180 million yuan.
For startups, such product exposure is dreamed of but not sought. Wang Feng was pulled by two investors to start a business, in addition to Wu Shichun of Meihua Venture Capital, there is also an investor who can compose music - Zhang Ye, CEO of Qingshan Capital.
Pull up Wang Feng
What Wang Feng did was not "star branding", but the chairman who invested real money and silver for Fill.
Looking at celebrity entrepreneurship from the perspective of investment, many people still have doubts. Wang Feng wants to make a "living headset", which young people like, cool, and very classic. Jay Chou, who is cooler and more liked by young people, once did "Ear One", and was tepid after a year of appearance.
Before the project started, Zhang Ye and Wu Shichun chatted for a long time, and they felt that there was still a chance for headphones, and There was no Beats in China. But this matter needs to be held high, Beats not only has Dr. Dre's star appeal, but also JB, Lady Gaga, Kwon JiLong and other deep platforms.
It seems that the most suitable musician in China to do this is Wang Feng. In addition to his musical achievements, Wang Feng also has the quality of a product manager.
For example, the understanding of the product. Zhang Ye once gave Wang Feng 4 headphones, 100 yuan, 400 yuan, 1500 yuan, 2000 yuan four different prices. Wang Feng immediately recognized it. Zhang Yekeban is a composer major, and can hear the difference, but it is difficult to distinguish between two grades with similar prices.
Moreover, wang feng has been creating with product thinking for so many years. He knows what the public wants to hear, what he will be touched by, and he is not entangled in his creation, as evidenced by the "Wang Feng Lyrics Glossary" circulating on the Internet. No matter how others ridicule him, he can still release albums every year for more than a decade, occupying several positions in the top 30 of the KTV hot charts all year round.
Of course, pulling Up Wang Feng's deep involvement in Fill is only half the battle. Wu Shichun and Zhang Ye also need to match him with a professional team. CEO Peng Jinzhou is the number two person in Huawei's glory system. Former Plantronics employees were responsible for sound effects; the German company DA (Design Affairs) was responsible for the design.
Whether Fill will end up as hot as Beats, we don't know. But as a startup, Wang Feng's fame and the luxurious team behind it have little problem of making products and surviving the B round.
Now many people in the A round and B round are complaining that good projects are difficult to find, and being an angel is even more difficult to find good projects. Zhang Ye, who has a cross-border background, appeared gorgeously in this environment.
(Note: The picture shows Zhang Ye)
Halfway out of the house
Compared with Wu Shichun, who has created his own business, invested in projects such as Sing Bar, Fun Staging, Beauty Talk, Honey Bud Baby, and has been immersed in the Internet circle for many years, Zhang Ye is a raw face. Zhang Ye began to do Internet angel investment for two or three years.
Zhang Yetou has invested in more than 20 projects such as O2O "Beauty Director", Venture Capital Incubator "Boundless Space", Game Community "Fishing Moon Dog", Online Shopping "Bella Buy", life application "House Sale Treasure" and so on. Of these projects, one of them he has successfully launched, half of them have received the next round of financing, and the rest of the development is also very good. For the time being, he has not yet made a big deal out of the project, but such a record is already very rare among angel investors.
Wu Shichun commented that Zhang Ye was an extremely intelligent and reliable person. He and Chen Hua, ceo of Sing Bar, and other Internet cafes are LPs of Tsingshan Capital, and they entrust their money to him.
In the past, Zhang Ye has always been a "halfway out of the house".
He graduated from the Tchaikovsky Conservatory with a master's degree in composition and was the first Chinese to win an award at the "Prokofiev International Composition Competition". Most people who study classical music have been studying music since elementary school, and he only began to study music in high school.
Upon graduation, he captured the price difference between China and Russia and accumulated the first pot of gold on the commercial road. After returning to China, catching up with China's real estate boom, real estate developers have high profits and are willing to bear high interest rates, so he did a real estate bridge loan business. After several successful projects, he officially began his "investment" career, first aiming at the general direction of agriculture, investing in a large farm in the northeast, and using technical means to make out-of-season vegetables. In 2013, when Internet venture capital was not as hot as it is now, it plunged into the Internet early.
Zhang Ye said that he was lucky. But a person stepping on the rhythm continuously is by no means lucky to explain. It also can't explain why Wu Shichun and Chen Hua gave him the money.
There are probably a few reasons we can analyze:
Zhang Yetou's project success rate is high. Although angel investment is an admission of low success rate, bo high yield projects, but when good projects are becoming more and more difficult to find, the success rate is important.
Zhang Ye is a good businessman. Among the big wave of product managers and angel investors from large companies, his sensitivity to business has become a prominent advantage. And he knows exactly what kind of projects will make it to the next round, which is why he spends most of his time saving projects.
In the future, all companies will be Internet companies, and all projects will be cross-border. Zhang Ye's cross-border vision and background can bring more help to early entrepreneurs.
Invest and compose
Once an artist becomes proficient in business, it is like a hooligan who has learned martial arts.
The founder of Airbnb, Brian Chesky, is an artist at the Rhode Island School of Design. Hosain Rahman, the founder of the audio brand Jawbone, was a former architect who created the most well-known Bluetooth audio brand, and in 2011, it caught up with the trend of smart wear. Xu Xiaoping, a well-known angel investor, actually studied art and graduated from the Composition Department of the Central Conservatory of Music.
There is indeed a verifiable relationship between logic and art. The American scholar and writer Hou Shida wrote a book called "Gödel, Escher, Bach", which integrated Gödel's mathematical logic, Escher's prints and Bach's music with a set of cognitive logic.
However, Zhang Ye did not need to understand such a complex system. As long as he can combine business and art, he can use it freely.
Before investing, Zhang Ye will start from business logic and find potential areas. Bulk business and growth-term investment are to avoid small probability risks. Angel investing pursues a small probability of success. However, "to be an angel, you must always find a way to increase the probability of success with a small probability," Zhang Ye said.
Angel investing cannot be based on business logic, sometimes with sentiment. For example, before investing in the moon dog, they analyzed: mobile is the trend, the game community will also be mobile Internet, and the game community on the PC side will be eliminated. However, as a former heavy game user, Zhang Ye felt that mobile phones were still difficult to carry the needs of heavy gamers, and resolutely invested in this PC project.
There is no data to see in early investment, and more importantly, it is a very artistic job to look at people. If you have to talk about methodology, Zhang Ye likes to find entrepreneurs who have strong learning ability; who can think at high latitude and attack at low latitude. When chatting with entrepreneurs, he will raise the "dimension" of the chat, and then look at the entrepreneur's eyes to know that he understands. Wang Feng has also been tested.
Zhang Ye said: "It is difficult to say whether the piano is played well or not; but experienced people, as soon as they hear it, know whether the piano is playing smoothly or not, and even know where the shell will be stuck below." The same goes for investing. ”
If a person who wants to start a business has undergone the above investigation, eight achievements can get TS of Aoyama Capital. Then, you will get Zhang Ye's personal care, help you find partners, help you find investment, and even find star resources to help you stand.
In recent years, early investment, especially angels, has clearly begun to diverge in two directions – quantitative and craftsman. In the former, investment institutions spread the track through quantitative analysis. It is easier for entrepreneurs to take money, but the homogenization of projects is also more serious, and it is easy to be involved in the money burning war.
Zhang Ye is another type of representative, who will invest in projects according to their own style, preferences, and resources. It may not be easy for entrepreneurs to take the money, but it is easier to get close care because they put themselves into it and find ways to increase the probability of success of the project, even a little.
In the future, Zhang Ye's focus will be on "pan-entertainment", and Fill is one of them. His cross-border background also has more advantages in this field. Projects and entrepreneurs can be evaluated in both the Internet and the arts.
The entertainment industry may be more lively than the Internet circle, but the more such a field, the quieter and more reliable entrepreneurs will win.
If you meet an investor like Zhang Ye, the entrepreneur only needs to start a business with peace of mind, and the headlines are still for investors to help you get it done.
Original article, author: little stone