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The old brand of Shanghai domestic goods cooperated with the famous Peking Opera artist Shi Yihong Wang Peiyu to promote the essence of domestic products

author:The Paper

The Paper's reporter Xu Xiao

On September 8th, Shi Yihong and Wang Peiyu, two famous Peking Opera artists, gathered in Baoshan Kechuang Bay to join hands with Meilin and Guanshengyuan, the Shanghai domestic brands under guangming group, to jointly open a new road of development, let domestic products enter the national essence theater, and jointly paint a new model of national tide.

The old brand of Shanghai domestic goods cooperated with the famous Peking Opera artist Shi Yihong Wang Peiyu to promote the essence of domestic products

Shanghai Merlin Yihong Theatre (Opening September 2018)

The old brand of Shanghai domestic goods cooperated with the famous Peking Opera artist Shi Yihong Wang Peiyu to promote the essence of domestic products

Guanshengyuan Yuyin Pavilion (Opening in September 2019)

National essence collides with domestic products, and the national tide interprets fashion

When domestic brands meet Peking Opera culture, what kind of sparks will be generated?

With the aim of promoting the national classics, the two parties plan to carry out a series of Peking Opera promotion activities, design a series of joint cultural and creative products, and carry out a series of touring performances.

It is worth mentioning that the two major brands will regularly launch the National Tide Cultural Brand Market in Yihong Theater and Yuyin Pavilion, bring domestic brands to the National Essence Theater, use Peking Opera elements to innovate to create products and series of cultural and commercial tourism activities that take into account both classics and trends, and inject young elements, and strive to make cooperation thoughtful, intentional and more innovative, so as to enter the daily life of contemporary Chinese people and enter the hearts of young people.

At the signing ceremony, Shi Yihong and Wang Peiyu shared their feelings of taking root in Baoshan in recent years and inheriting and popularizing the art of Peking Opera. For this domestic product to help the national essence, they believe that this is a very novel and beneficial attempt, will launch more works that the public likes to hear, and grow together with domestic brands. At the scene, the two famous artists sang the excerpt of "Noble Concubine Drunk" and the excerpt of "Empty City Plan" respectively, which made the fans of the scene addicted.

The old brand of Shanghai domestic goods cooperated with the famous Peking Opera artist Shi Yihong Wang Peiyu to promote the essence of domestic products

Shi Yihong sang an excerpt from "Noble Concubine Drunk"

The old brand of Shanghai domestic goods cooperated with the famous Peking Opera artist Shi Yihong Wang Peiyu to promote the essence of domestic products

Wang Peiyu sang excerpts from "Empty City Plan"

Continue the artistic inheritance and wonderful people's lives

In recent years, Baoshan has deeply cultivated the historical heritage of "five hundred years", inherited the urban context of "the most precious mountain", and with the strong support of the Municipal Bureau of Culture and Tourism, strived to create three international brands and eight national brands, and the soft power of urban culture has been significantly improved, and a more attractive, more affinity and more attractive city of science and technology is about to come out. 23 groups of artistic masters have settled down, and among them, Shi Yihong and Wang Peiyu are undoubtedly the two most dazzling Peking Opera "folk stars".

As the winner of the Plum Blossom Award, Meipai Da Qingyi Shi Yihong has been working hard to carry forward the national essence as his responsibility, in 2018 in the Wisdom Bay Science and Technology Innovation Park unveiled the Yihong Theater, successively launched the opening drama, "Bright Yao Pear Garden" performance season and other series of performances, invited 12 celebrities from all over the country to take turns on stage to perform classic plays, the venue is full, a ticket is difficult to find; in the 10th Shanghai Baoshan International Folk Art Festival opening ceremony, Shanghai Cruise Culture Tourism Festival and other important activities amazing appearance, can not help but make hundreds of thousands of viewers unforgettable. While deeply cultivating traditional opera, Shi Yihong also "loves tossing" and constantly explores more possibilities for innovative Peking opera. Such as the new Peking Opera version of "Notre Dame de Paris", the cross-genre one-man shoulder to shoulder four famous Masterpieces of the "Mei Shang Cheng Xun" tour, the innovative Peking Opera chamber music version of "Bawang Bieji" and the new martial arts "New Dragon Gate Inn" and so on. What is even more valuable is that the first Peking Opera music textbook drama "The Legend of the Mid-Autumn Festival" and "Sister Shi's Peking Opera Classroom" were launched, covering nearly 30 schools in the district and more than 10,000 teenagers, narrowing the distance between Peking Opera and children, and many young people began to listen to Peking Opera and became fans.

The old brand of Shanghai domestic goods cooperated with the famous Peking Opera artist Shi Yihong Wang Peiyu to promote the essence of domestic products

The first Peking Opera music textbook drama "The Legend of mid-autumn festival" was staged at the Yihong Theater and was very popular with children

Wang Peiyu, the leader of the new generation of Peking Opera, has a small body and great energy. With the Yuyin Society successfully "out of the circle" in Baoshan, since 2019, it has independently operated the Yuyin Pavilion located in the Long Modern Art Center, and is also committed to "making people understand Peking Opera and fall in love with Peking Opera". The newly launched "Yuyin Society Micro Peking Opera" project, the launch of the idiom story series "Sitting in the Well and Watching the Sky", etc., has been stationed in Baoshan many primary and secondary schools for performances, in the form of the most Peking Opera to interpret the most familiar stories of children; and every weekend the "Peking Opera Parent-child Paradise" also has a gratifying effect, hundreds of groups of families from all over the city in exquisite ancient opera stage and Peking Opera zero-distance contact, the activity in the way of "telling + performing", slowly unfolding the whole picture of Peking Opera, vividly interpreting the charm of Peking Opera in fashionable and funny language, and transmitting the beauty of Peking Opera. At the same time, as the first cooperation between the opera circles in Macao and Shanghai, the immersive stage play "Dream Shadow Peony Pavilion" was also premiered in Baoshan, bringing the lingering beauty of opera to the audience in a new form, so that more "people who don't know that they like Peking Opera" are becoming "people who like Peking Opera".

The old brand of Shanghai domestic goods cooperated with the famous Peking Opera artist Shi Yihong Wang Peiyu to promote the essence of domestic products

Yuyin Pavilion Weekend Parent-Child Park

The relevant person in charge of Baoshan District said that Baoshan is seizing the opportunity of the construction of Shanghai's "main position of science and technology innovation center", planting development advantages, paying attention to cultural empowerment of urban development, comprehensively displaying the style image of a more attractive, more affinity and more attractive science and technology innovation city, and rejuvenating the development vitality of urban soft power.

Editor-in-Charge: Chen Shihuai

Proofreader: Yijia Xu

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