Summary: In the interview, Chairman Ding, founder of the Qingqingle brand, said that the traditional treasure is the great creation of the Chinese nation and the wisdom crystallization of ancient Chinese science, and Qingqingle is to inherit and develop innovation on this basis, and use modern people's thinking, language, and science and technology to seek the health and well-being of the people.
In order to thoroughly implement the strategic deployment of "brand power" and implement the spirit of the important instructions of relevant departments on "promoting the transformation of Chinese manufacturing to Chinese creation, The transformation of Chinese speed to Chinese quality, and the transformation of Chinese products to Chinese brands", the "Blue Ocean Project of Brand Power in the New Era" initiated by the Famous Brand Strategy Working Committee of the China Commercial Joint-stock Enterprise Economic Federation and jointly launched by a number of authoritative institutions has been successively selected throughout the country. After a series of strict screening competitions, the national brand Qingqingle was shortlisted for the blue ocean project program of the brand powerhouse, and the excellent host Liu Xiaowei interviewed Chairman Ding, the founder of the Qingqingle brand.
More and more situations show that with the rapid development of China's economy and society and the in-depth implementation of innovation-driven development strategies, a large number of world-renowned Chinese brands have emerged in China, but behind these brands are mostly large enterprises such as central enterprises and state-owned enterprises. In order to let consumers around the world give universal recognition and attention to Chinese brands and Chinese products, the shortcomings and potential are precisely in small and medium-sized enterprises, especially national enterprises with traditional cultural essences, and Qingqingle is one of them.
The "Blue Ocean Project for Brand Power in the New Era" program is born to promote the strategic development of small and medium-sized enterprise brand power, which is to publicize national brand culture as the core content and promote Chinese brand building as the purpose, telling the story of Chinese brands. The reason why Qingqingle can be shortlisted this time is not only because it is based on traditional Chinese culture as the carrier and integrates the long-standing medicinal and food homologous culture, which constitutes the current Qingqingle medicinal food homologous series of substitute teas; but also because of the ingenuity that Qingqingle has had since its preparation.
Qingqingle series of substitute tea, different from the general heap tea on the market, it is the essence of the idea of formula tea. The state puts forward new requirements for the development of the industry: inherit the essence, abide by the integrity and innovation, and promote the high-quality development of the industry. Qingqingle firmly integrates the spirit of this important instruction into the soul of the brand, adhering to the source of balance and health.
At present, the company has launched a total of five kinds of substitute teas, the first Qingqingle Orange Stem Lily Substitute Tea, commonly known as Balance Tea; the second Qingqing Le Bergamot Raspberry Substitute Tea; the third Qingqing LeYu Bamboo Lotus Leaf Substitute Tea; the Fourth Qingqing Le Locust Flower Poria Substitute Tea; and the last Qingqing Le Licorice Root Substitute Tea.
In the interview, Chairman Ding, founder of the Qingqingle brand, said that the traditional treasure is the great creation of the Chinese nation and the crystallization of the wisdom of ancient Chinese science, and The Qingqingle is based on this to inherit and develop innovation, and use modern people's thinking, language, and science and technology to seek the health and well-being of the people. It is reported that the five products of Qingqingle are selected from nearly 20 kinds of ingredients prepared in a certain proportion, each ingredient has a third-party test report, and after passing the heavy metal test, it is put into the purification workshop to process and produce with the wall breaking process. After leaving the factory, it is put on the market after manual labeling and testing, and wins the market with ingenuity.
The product concept of Qingqingle itself is also an important measure to implement the requirements of integrity and innovation put forward by the state, return to the essence of human health, follow the principle of lifting and descending in and out of the internal organs, and awaken the body's own functions. It is different from the heap tea on the market, it is based on tongsanjiao, neither partial supplement nor partial diarrhea, and truly inherits the essence of traditional culture, with tea as the carrier, blessing and wisdom of hundreds of millions of beautiful families.
In addition to the innovation in products, Qingqingle also advocates the development of a correct lifestyle for Chinese from the perspective of brand enterprises, hoping to borrow the power of corporate brands, implement and practice important national instructions, inherit the treasures of ancient science, keep innovation, improve the health status of people in remote areas, so that people in economically backward areas can also afford to raise a good life, help brand power, and healthy China development strategy.
Liu Xiaowei, the host of the program, finally issued an appeal, hoping that through such a concept, everyone should pay attention to health, better protect themselves, and love themselves. This is also the mission of the Qingqingle brand founded by Chairman Ding.