On August 19th, the much-publicized Haixi Media Group & Hong Kong Handicraft Creation South China Headquarters held a simple and grand settlement ceremony in Guangzhou 289 Art Park, and Aviation Meimei Life also officially entered the Live Broadcast Base in the Greater Bay Area and launched the star live broadcast base industry plan.
Group photo of the ceremony of "Joy of Housewarming, Great Wealth Qiyuan".
Wang Zulan, Chief Executive Officer of Hong Kong Handicraft Creation and Secretary-General of the Mainland Development Association of Hong Kong Performing Arts, Ji Lianqiang, Chairman of Hangmei Media Group, Zheng Binbiao, Founder of Haixi Media Group, and Chen Chunbin, Deputy Secretary-General of Guangzhou Overseas Friendship Association, and other guests attended the event with well-known artists Mai Changqing, Li Huizhen, Cai Juntao, Huang Baixuan and Han Jingde in an online and offline manner, and witnessed the settlement ceremony together.
Wang Zulan said that the audience friends in the Greater Bay Area like to see our southern stars, which is a special feeling.
Wang Zulan, who has been active in the show business circles of Chinese mainland and Hong Kong, China, said at the meeting: "I am very happy that I have finally come to Guangzhou! The country attaches great importance to the cultural development of the Greater Bay Area, today Haixi Media Group & Hong Kong Handicraft Creation South China Headquarters settled in Guangzhou, I believe that through this platform, let our Hong Kong artists, Artists in South China radiate from the Greater Bay Area to the whole country, and then radiate to the world, so that the world can see our Chinese culture, which is the top priority of our work next year. He called on more customers to come and cooperate, turn cultural resources into commercial resources, and promote the integration and development of the cultural and entertainment industry in South China in the Greater Bay Area.
Haixi Media settled in Guangzhou
Promote the integrated development of the cultural and entertainment industry in South China in the Greater Bay Area
Wang Zulan spoke Mandarin with a little bit of pronunciation, and the atmosphere was warm.
In order to promote the prosperity and development of cultural undertakings and cultural industries in the Greater Bay Area, the Guangzhou Municipal Bureau of Culture, Radio, Film and Tourism has been encouraging and supporting cultural and entertainment enterprises to develop in the Greater Bay Area to meet the spiritual and cultural needs of the people. Haixi Media and Hong Kong Handicraft South China Headquarters settled in Guangzhou, will give full play to the unique cultural charm of its enterprises, drive the development force of the new generation of culture in Guangzhou and the Guangdong-Hong Kong-Macao Greater Bay Area, and prosper Guangdong, Hong Kong and Macao digital film and television, variety entertainment, animation, cultural creativity, tourism services and other undertakings.
According to the organizers, in order to effectively cooperate with the state to optimize the regional economic layout and focus on the theme of Guangdong Province vigorously promoting the construction of a culturally strong province, Haixi Media Group and Hong Kong Handicraft Creation will give full play to their unique advantages in the cultural and entertainment industry after settling in Guangzhou, integrate the advantages of resources in many places in the Bay Area, gather local film and television outstanding talents, and work with other partners in the Bay Area to build a local cultural and performing arts exchange center to promote the exchange of talents in the Guangdong-Hong Kong-Macao Greater Bay Area.
At the same time, as an incubation platform for newcomers, in the future, Haixi Media and Hong Kong Handicraft Creation will continue to recruit actors, singers, musicians, live broadcast Internet celebrities and industry professionals in the Greater Bay Area, etc., and will cultivate a group of high-quality and positive young entertainers, continuously deliver fresh blood to the cultural and entertainment industry in the Greater Bay Area, and jointly promote the construction of the Guangdong-Hong Kong-Macao Greater Bay Area. Nandu reporter learned that the artists exclusively signed by Haixi Media Group & Hong Kong Handicraft Creation include: Wang Zulan, Zhang Shaogang, Guo Jin'an, Weng Hong, Liu Xuan, Li Huizhen, Gong Jun, Chen Ziyou, etc., as well as a large number of Hong Kong artists from TVB and Shaw, which can be described as star-studded.
Wang Zulan: Actively promote Guangdong-Hong Kong-Macao film and television cooperation and talent exchanges
Mai Changqing: My friends in the mainland took me to learn various new media communication methods
Mai Changqing (right) hopes that the next time he comes to Guangzhou to go shopping, he can be as relaxed and casual as going home.
"Mai Bao" Mai Changqing is very modest, saying that he is constantly learning various new media means.
At the opening ceremony, the appearance of Wang Zulan, a well-known artist and chief executive of Hong Kong Handicraft Creation, attracted a cheer. Wang Zulan was dressed in dark blue casual clothes, speaking standard Mandarin with a little bit of pronunciation, which surprised the guests at the scene. Wang Zulan sighed: "Today is very happy, I finally came to Guangzhou!" Why are you so happy? Because I come from the Hong Kong film industry, we see that the audience friends on this side of the Greater Bay Area like to see our southern stars, which is a special feeling. But in the past decade, my development in the entertainment industry and e-commerce has mainly started in Beijing and extended to Shanghai and Hangzhou, and I rarely return to South China. But in fact, I was born in the Greater Bay Area, also from TVB, why didn't we accumulate some experience in Guangdong and help our artists in South China? ”
Wang Zulan said with a smile: "I just appealed to our government units to give us a little more support, can we keep our GDP in Guangdong?" Can we leave our cultural development in Guangdong? Next year marks the 25th anniversary of Hong Kong's return to the motherland, and the country also attaches great importance to the cultural development of the Greater Bay Area, especially in the 14th Five-Year Plan Rules, which also regard Hong Kong as a center of international cultural exchanges. ”
Wang Zulan hopes that through the Establishment of the South China Headquarters of Haixi Media Group & Hong Kong Handicraft Creation in Guangzhou, the "Guangdong-Hong Kong-Macao Greater Bay Area" operation will be formed, and the resources of Hong Kong and the market of the Greater Bay Area will be deeply integrated, aiming to create a multicultural and artistic integration platform in the Guangdong-Hong Kong-Macao Greater Bay Area and contribute to the construction of the Cultural Greater Bay Area. And with the implementation and development of the Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area, Haixi Media and Handicrafts will jointly deepen the cooperation between The cultural and creative industries of Guangdong, Hong Kong and Macao, give full play to the advantages of Hong Kong film and television talents, promote Guangdong-Hong Kong-Macao film and television cooperation, strengthen film investment cooperation and talent exchanges, and make Hong Kong a hub for the Greater Bay Area Film and Television Expo.
Mai Changqing, a well-known Hong Kong artist, also came to the scene, and he quipped to Wang Zulandao in his speech, hoping that the next time he came to Guangzhou to go shopping, he could also "wear a nightgown" like Zu Lan, and be as relaxed and casual as going home. Mai Changqing said that he is very happy to join the big family of Haixi Media Group & Hong Kong Handicraft Creation, and for entering the showbiz circle of the Greater Bay Area, he modestly said that he is still learning: "In the past three months, our friends have taken me, a newcomer, to learn various new media means, including live streaming with goods. I hope that our Haixi handicrafts can become a bridge for Hong Kong artists to contact the mainland and the new media of the mainland. ”
Yan Fei, general manager of the South China Headquarters of Haixi Media Group & Hong Kong Handicraft Creation, said that the company's South China headquarters will explore how to build a new ecology of artist film and television, create a new type of star IP, and promote a benign fan economy in view of the current fan economy situation that has attracted much attention, so as to open up the intermediate links of the industrial chain and lay out the structure of the Haixi film and television cultural industry chain.
The beauty life live broadcast base is stationed in Yangcheng
Wang Zulan's strength helps build a star live broadcast matrix
Wang Zulan explained that the year marks the 25th anniversary of Hong Kong's return to the motherland, and hopes that the "Guangdong-Hong Kong-Macao Greater Bay Area" operation can continue to develop.
It is understood that the Star Live Broadcast base of the Greater Bay Area of American Life is co-sponsored by Hangmei Media Group, Haixi Media Group, Handicraft Creation, and Yingshi Interactive Entertainment, and the base aims to promote in-depth cooperation and exchanges in the Guangdong-Hong Kong-Macao Greater Bay Area in film and television, music, cultural industries, new talent cultivation, live broadcasting and other aspects. At the same time, the live broadcast base will also integrate the advantages of film and television entertainment resources in Guangdong, Hong Kong and Macao, provide a professional live broadcast platform for many well-known stars, and create a star live broadcast base integrating live e-commerce, industrial chain integration and industry exchanges in South China.
After the opening ceremony, Hong Kong's well-known film and television artists Mai Changqing, Wang Zulan, singer Li Huizhen and the star live broadcast operation team launched the first celebrity selection live broadcast activity, with a variety of live broadcast selections, focusing on enhancing the sales and brand influence of enterprise products in the Greater Bay Area.
As an actor, singer and host that everyone is familiar with, Wang Zulan participated in the live broadcast activity with rich live broadcast experience, planted many low-cost and value-added good things for the users watching the live broadcast, and the event site was more excited to interact with netizens, with continuous laughter and a very warm atmosphere.
It is reported that the establishment of a new vocational training base by Haixi Media Group & Hong Kong Handicraft Creation, which is mainly based on live streaming and comprehensive production of film and television in the Greater Bay Area, is to provide talent support for the new needs of the Greater Bay Area market and boost the development of new occupations and new formats. In the future, with the establishment of Haixi Media, Hong Kong Handicraft Creation and Hangmei Life Greater Bay Area Star Live Broadcast Base in Guangzhou, more film and television and new technical talents will be gathered here, working together and establishing close cooperation with other partners, focusing on enhancing the innovation of the regional cultural industry, importing its own excellent industrial culture into the Greater Bay Area, so that the integration of the Bay Area in the cultural and entertainment industry has more imagination.
Written by: Nandu reporter Cai Liyi intern Lin Wenqi
Video: Nandu reporter Chen Donghui Wu Yanni
Photo: Nandu reporter Ma Qiang (Some photos provided by the organizer)