"Love is a diamond decorated with jewelry and art."
---- Couples Beyoncé and JAY-Z
Beyoncé
Beyoncé Giselle North, born on September 4, 1981 in Houston, Texas, usa, is a famous American singer, international pop diva, sexy and perfect goddess.
In 2007, he was nominated for the 64th American Film and Television Golden Globe Awards and the 79th Academy Awards "Best Original Song" for the song "Listen".
Beyoncé is a global winner of 150 awards, 160 platinum certifications worldwide, 130 million records sold worldwide, 2001 Artist of the Year, and 23 world number one singles.
She was the first African-American woman to be named as the Songwriter of the Year at ASCAP.
Later, he collaborated with the famous Hiphop singer Jay-Z on "Crazy In Love", which became popular all over the world, and the two had many rumors of love and secretly married on April 4, 2008.
Recently the world famous jewelry brand
Tiffany & Co. Tiffany
The superstar couple was officially announced
Beyoncé Beyoncé and JAY-Z
Tiffany&H's new brand advertising will be interpreted
A tribute to modern love
01
Love is everything
Tiffany & Co. joined Beyoncé and JAY-Z
Present the new brand advertisement "Love is everything"
Since the brand's inception in 1837, Tiffany & Co. has been synonymous with the world's great love stories.
The new brand advertisement with the theme of "Love is Everything" marks a new step in the creative direction of brand communication as a luxury jewelry brand.
As the first brand advertisement in which Beyoncé and JAY-Z appeared together, "Love is Everything" aims to explore the connection of emotions and its most authentic side.
In the commercial, their love story unfolds in front of the artist Jean-Michel Basquia's 1982 artwork Equals Pi, and shines against the backdrop of Tiffany's legendary Yellow Diamond.
"Love is everything" underscores Tiffany's long-standing support for the disadvantaged. As part of Tiffany's deep partnership with Beyoncé and JAY-Z, Tiffany & Co. has pledged to provide $2 million in scholarship and internship program support to Historically Black Colleges and Universities. Additional details on this project will be announced at a later date.
The new "Love is Everything" brand will be released in global print media on September 2, and the video video will be presented on the Tiffany website on September 15, and will be promoted on various media platforms around the world.
02
Tiffany LegendAry Yellow Diamond
"The Tiffany Diamond" Tiffany Legendary Yellow Diamond Necklace
In the new brand advertisement "Love is Everything", Beyoncé wore Tiffany's legendary yellow diamonds to the camera. This sparkling legendary yellow diamond, weighing 128.54 carats and boasting an unprecedented 82 facets, was advertised for the first time.
The Tiffany Legendary Yellow Diamond is recognized as one of the most important gem discoveries of the 19th century.
With this supreme diamond, Mr. Tiffany & Co. has cemented his reputation as the "King of Diamonds" and earned the brand an international reputation as the authority on diamonds.
Can be comparable to because of beyoncé's high coffee position,
There is only this legendary Tiffany Yellow Diamond.
What do the students know?
Is this legendary yellow diamond's past and present life?
Let's take a look down with xiaobian
03
The past and present lives of the legendary Yellow Diamond
In 1877, the stone was born in the Kimberley Diamond Mine in South Africa, the "famous family" of the diamond mine, and a number of famous diamonds were mined before and after this mine, and this yellow diamond weighed 287.42 carats at the time of its initial discovery.
In 1878, Tiffany's founder, Charles Lewis Tiffany, successfully purchased the yellow diamond for $18,000 through various channels.
Tiffany Diamond cut design sketch with final product:
The 128.54 ct Tiffany Diamond
In order to maximize its beauty
Tiffany from the finish of the cutting to today
It was designed four times in total
Each design gives this yellow diamond
Bring a different sense of appreciation~
The first time: the surprise of 1957
Tiffany yellow diamonds are set in black and white for the first time with a necklace
The first setting of this yellow diamond was on this diamond necklace in 1957, and because of its age, only one black-and-white photograph remained.
Mrs. Mary Whitehouse, a socialite, wore the necklace at A ball held by Tiffany at Newport, Rhodes in 1957, marking the first time the Tiffany Yellow Diamond had been worn.
The second time: the fame of 1961
Tiffany Diamond ribbon necklace by Jean Sloemberger
The second design was by Tiffany's genius designer, Jean Sloanberger. But two of the four appearances in this yellow diamond were made by his genius.
The second wearer was Audrey Hepburn, when the yellow diamond was set in a ribbon bow-shaped necklace, the second setting of the yellow diamond, and no one has worn it since.
Third time: 1995 became a classic
Jean Sloemberger's Tiffany Diamond "Bird of Stone" brooch
When the legendary yellow diamond appears for the third time, it transforms into a wonderful "bird on stone" brooch: above the huge yellow diamond, a diamond bird stops on it, forming a strong contrast between the huge and the small. Crafted from gold and white gold, the eyes are set with precious rubies and are remarkably sparkling, and the whole piece is pleasing and lovely.
This piece was also created by Jean Sloemberger and was designed for a retrospective of the Musée décor in Paris in 1995.
The design also makes the "bird on the stone" shape become Tiffany's classic design and the most representative treasure of the town store.
Derived from many giant gems and brooches of birds.
Fourth: 175th anniversary celebration in 2012
Tiffany Diamond was redesigned in 2012
2012 marks the 175th anniversary of the Tiffany brand, and to commemorate and celebrate Tiffany's redesign of Tiffany Diamond, the reset was also a huge undertaking that took more than a year.
The necklace features white diamonds weighing more than 120 carats (20 Lucida and 58 brilliant-cut diamonds), and even the base is a translucent cut pattern of 481 sparkling diamonds.
It wasn't until 2018 that the redesigned necklace actually appeared on a celebrity.
At the highly anticipated 91st Academy Awards, Lady Gaga, who was nominated for the Academy Award for Best Actress for the first time and won the Best Original Song Award for the first time for her perfect interpretation in the movie "A Star Is Born", appeared at the award ceremony wearing the "The Tiffany Diamond" Tiffany legendary yellow diamond necklace, continuing the indissoluble relationship between Tiffany and the Oscars.
Tiffany Yellow Diamond's past and present lives are full of legend and beauty, each transformation is meaningful, it has also become one of the most representative colored diamonds, although not publicly sold, but helped Tiffany successfully consolidate the reputation of the "King of Diamonds", which is of great significance.