Today, the 2016 Global Micro Film Festival "Golden Light Award" Award Ceremony, known as the "Oscar" of the micro-film industry, was held in Guangzhou Tower, the tallest TV tower in China, and media reporters, directors and producers, film and television stars and guests from all over the world gathered together to witness the grand announcement of the 18 Best Micro Film Merit Awards and 9 Golden Light Award categories. Guangdong Radio and Television Station's Pearl River Network Mobile Phone broadcast the grand event on the spot.

The Global Micro Film Festival was created by CHINA Media CMN and received strong support from CCTV Micro Movie Global Channel. The selection of the event lasted for 5 months, and received active support and active participation from hundreds of outstanding micro-film works from the mainland, Hong Kong, Macao, Taiwan, Dubai, Europe and the United States and other countries and regions, covering the themes of brand micro-films, tourism micro-films, public welfare micro-films, urban micro-films, etc., and the quality of the works was highly praised by the jury and media people.
On the day of the ceremony, the leaders of CCTV Micro Movie Global Channel, Sing Tao News Group Sing Tao Daily, Guangdong Radio and Television Station and other media were invited to attend the opening ceremony of the ceremony, as well as the heads of Hong Kong famous catering brand Cuihua Group, Hong Kong Shopping New Landmark ISA International Boutique Group, Hong Kong Railway Company, Guangzhou Municipal Tourism Bureau and other organizations, as well as Well-known Hong Kong actor Lin Weichen and other guests attended.
Hong Kong entertainer Lin Weichen was interviewed by the China Media Consortium
Under the expectation of all people, the major awards of the "Golden Light Awards" of the Universal Micro Film Festival were announced one by one, including 18 Best Micro Film Merit Awards and 9 Universal Micro Film Golden Light Awards categories such as Excellent Brand Promotion, Excellent Producer, Excellent Creative, Excellent Editing, Excellent Script, Excellent Director, and Best Film. Among them, "Feelings Unchanged" produced by Cuihua Group became the winner of the highest honor of the Golden Light Awards - "Best Film", and won the Excellent Screenplay Award in one fell swoop. And "Love is Around" produced by ISA is also unyielding, winning two awards for excellent brand promotion and excellent producer. At the same time, "Yangcheng Nostalgia" produced by MTR Corporation won the Excellent Visual Award with excellent shooting, and "Two Bellmen Two" produced by JW MARRIOTT of Marriott International Group was also deeply recognized and won the Excellent Editing Award.
The picture shows the scene of the editor-in-chief of CMN of China Media and Professor Li Jingwen, Dean of the School of Professional and Continuing Education of the University of Hong Kong, signing a memorandum of cooperation on micro-film training at the award ceremony
The climax of this year's Global Micro Film Festival was repeated, and in the excitement and joy of the award, the guests present witnessed another glorious moment. China Media, CCTV Micro Film Global Channel and the School of Professional and Continuing Education of the University of Hong Kong held a strategic signing ceremony on the spot, and the three parties gave full play to the advantages of teachers, platforms and resources to jointly open a micro-film production course to create a "Whampoa Military Academy" for micro-film training. The micro-film production course will meet the growing demand for micro-film creation, strive to cultivate and export outstanding micro-film talents, increase the intensity of originality, explore the development of diversified content, and establish a sound talent training system.
Cuihua's "Feelings Have Not Changed" won the "Golden Light Award" for Best Film
With the rapid development of the mobile Internet, micro-films have gradually developed towards the new format of "micro-films +", allowing the audience to have more diversified selection channels and content requirements for micro-film works. China Media will join hands with CCTV Micro Film Global Channel and the School of Professional and Continuing Education of the University of Hong Kong to continue to deepen the micro-film market, from the planning, shooting, production to publicity and distribution of micro-films, comprehensively lay out the micro-film industry chain, and promote the industrialization of the micro-film industry.
The 2016 Universal Micro Film Festival, the full list of winners is as follows
Award for Excellence for Best Microfilm
"Feelings Are Still", "Love is Around", "Yangcheng Nostalgia", "Water Drop Memory", "Two Bellmen Two", "The Sixteenth Traveler", "MERRY GO ROUND", "Stuttering", "If You Have to Leave", "If You Want to Love, You Have to Love", "Magician's Dream", "Casting Storm", "Big Stomach Matchless", "Awkward Nova", "Emoji", "Dog and My Story", "Back Shadow", "Black Humor"
Golden Light Award for Outstanding Script - "Feelings Have Not Changed"
Excellent brand promotion - "Love is around"
Excellent Vision - "Yangcheng Nostalgia"
Outstanding Director - "Water Drop Memory"
Director Huang Junwei and Director Luo Zhenxuan Excellent Editing - "Two Bellmen Two"
Excellent Idea – MERRY GO ROUND
Excellent Soundtrack - "Casting Storm"
Best Picture – "Feelings Remain Unchanged"
Excellent producer - ISA "Love is Around" Yao Ruitian