From the main investment to self-made, Ali Entertainment Film launched a self-made label "May Make"

Yesterday, the "SomeWhat Interesting" Ali Entertainment Film Content Strategy Conference was held in Xiamen, and Ali Entertainment Film announced the launch of a new self-made label "May Make" and launched a series of new film lists.

In the past 5 years, in the field of film, Ali entertainment films have been mainly voted or promoted. In the future, "Possible Manufacturing" will focus on three major themes in the creative direction in the form of self-made: current youth, interesting life, and near-future science fiction. Liu Qingling, head of the new label "Possible Manufacturing", said, "With the change of times, many of the former impossibilities have become possible." These new stories and new themes have also brought more thinking to the content industry. She introduced three works that "may be made", namely "Wild Horse Mane" directed by Wei Shujun, "The Girl with Nine Wigs" directed by Li Zhi, and "Jasmine" directed by Zhang Rongji.

In November 2018, Alibaba Pictures launched the "Golden Orange Co-production Plan", announcing that it would cooperate with the head filmmakers in the form of main investment or main publicity, and launch 20 high-quality co-production works in the four major slots within 5 years. Li Lu, head of the Jin-Orange Co-production, introduced that at present, the three works that have been released in the "Jin-Orange Co-production Plan" have all achieved profitability, and another 15 films have entered the development process. In addition to the upcoming "Bomb Disposal Expert 2", "Assassination of a Novelist", "Nezha Reborn" and "First Incense", the co-production list also includes "Carnival for All", "Mozart in Outer Space", "Sunshine Pier", "Fishing Action", "White Snake", and the street dance movie "Ondel Shopping".

In addition to the comprehensive layout of the content field, Alibaba Pictures has also continued to amplify the dual advantages of "content + technology", gradually creating a complete set of film marketing matrix, and amplifying the influence of high-quality content in new media channels such as short videos and live broadcasts.

(Original title: From the main investment to self-made, Ali Entertainment Film launched a self-made label "May Make")

Source: Beijing Daily Client

Process Editor: u019

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