Fujian Xianyou: Wendan grapefruit sales encountered obstacles E-commerce helped expand sales channels

CCTV news: Duwei Town, Xianyou County, Fujian Province, is the "hometown of China's Wendan grapefruit", and its special fruit Wendan grapefruit is listed as a national geographical indication agricultural product. Previously affected by the epidemic, the picking, transportation and sales of Wendan grapefruit were once blocked, and the local government took a number of support measures to broaden e-commerce sales channels to help fruit farmers increase their income and minimize losses.

Entering October, Wendan grapefruit in Xianyou County, Fujian Province, ushered in the peak picking season. The mountain grapefruit is fragrant, and farmers are busy picking, shipping, and sending grapefruit to all parts of the country. This year, the planting area of Wendan grapefruit in Duwei Town, Xianyou County reached 15,200 mu, with an annual output of 38,000 tons of grapefruit and an output value of nearly 222 million yuan. However, previously affected by the epidemic, the early sales of Wendan grapefruit this year were once blocked.

Wu Qisen, Wendan grapefruit farmer in Duwei Town, Xianyou County, Fujian Province: Every day I watch the grapefruit fall down, because the epidemic can't be picked, so I am very anxious, and every fruit farmer is very anxious.

In order to solve the problem of grapefruit sales, the local government integrated multiple resources and made every effort to smooth the sales of products, and the deputy county governor of Xianyou County and the mayor of Duwei Town became anchors with goods to "endorse" the local Wendan grapefruit. At the same time, a group of "new farmers" with rich experience in e-commerce operations have also become promoters of Wendan grapefruit and joined the ranks of public welfare to help farmers.