Beijing Morning News (reporter Jiao Likun) In the sea of machines with full eyes, can BlackBerry's all-keyboard design allow it to successfully break through the high-end market?
On Friday, BlackBerry brought its new-generation flagship, the KEY2, to the Chinese market. This is The second blackberry launched after the launch of key one last year, and the second mobile phone launched by BlackBerry after switching to TCL. The KEY2 continues BlackBerry's signature QWERTY full keyboard design, while taking into account touchscreen functionality. Magic keys + shortcut keys can be switched between apps at any time for a second, Chinese and English gestures and flip words cooperated with iFLYTEK, AI voice assistant... Innovations in various details show the company's emphasis on the Chinese market and its determination to embrace Berry Friends with enthusiasm.
Hagen fendler, BlackBerry's chief design officer, said: "BlackBerry's insistence on its own characteristics does not mean that it is self-contained, and we are constantly integrating new technologies into the development of the times. "The starting price of this mobile phone is 3999 yuan, which is lower than the price of overseas markets.
As a mobile phone brand that once stood shoulders with Apple, BlackBerry delivered security software, service suites, BlackBerry names, logos and brand assets to TCL in 2016. Last year, BlackBerry launched its returning KEYone in the Chinese market.
It is understood that BlackBerry also opened the first BlackBerry star store in Shanghai in April this year, and the primary task of the star store is not only sales, but also undertakes more of the role of BlackBerry brand image display and upgrading user experience. This year, BlackBerry will also build star-rated stores in major cities across the country. The relevant person in charge of BlackBerry said that the full screen will also be considered in the future. BlackBerry will continue to focus on the mid-to-high-end market, hoping to occupy at least 3% to 5% of the global high-end mobile phone market share in the next few years.
